Aaron L. Email & Phone Number

Hong Kong

Hong Kong, Hong Kong Sar

Hong Kong, Hong Kong Sar

* Conducted market research on emerging finance trends in Blockchain, Cryptocurrency, and Web 3 spaces* Curated and managed panel sessions on relevant topics, inviting over 100 industry professionals to speak for Hong Kong FinTech Week* Orchestrated and managed the Blockchain forum among 7 other forums, responsible for overseeing all aspects of the program for Hong Kong FinTech Week* Managed stakeholders’ needs and expectations, ensuring objectives were achieved* Helped design social media banners for Hong Kong FinTech Week

Hong Kong Sar

Here are some fun stuff I have had a chance to work on as a UX/UI Designer at Aigens:* Built a 3-tier design system using 'Token Studio for Figma' to create a platform-specific .json file, ensuring centralized updates from Figma. * Developed comprehensive documentation for the design system, including style guides and guidelines for visual consistency across Aigens' products. * Collaborated with developers in Indonesia to align coded components with Figma designs in the design system. * Designed wireframes, user flows, and mockups to establish a standardized design library for Aigens, targeting the mass market. * Improved UI/UX for clients like Hong Kong International Airport, Pizza Hut, Pret A Manger, Maxim's, Watami, OSS, Burger King, and Nando’s by creating wireframes, mockups, and implementing front-end revisions. * Created a new business account login and registration for Aigens based on consumer behavior data from clients. * Conducted workshops on design tokens, covering topics like Token Studio + GitHub integration and practical implementation of tokens and components. * Developed image guidelines and recommendations for clients to seamlessly integrate images into their loyalty store.- Checkout the projects section below to know more

Hong Kong Sar

Before the company had to downsize and backlog projects due to crash in crypto market, I:* Led secondary research to identify key website references.* Developed robust information architecture and website visuals for superior readability and accessibility.* Designed user flows, wireframes and partial prototypes for developer handoff on UX improvements.* Optimized user experiences for diverse devices and screen sizes.

Hong Kong Sar

* Conducted usability tests, gathering valuable feedback to enhance content effectiveness.* Designed user-centric content tailored to meet the needs and requirements of readers while aligning with company's business goals.* Conducted usability tests and gathered feedback to evaluate the effectiveness of the contents on media website.* Conducted secondary research on various blockchain-related topics, including cryptocurrencies and NFTs, for UX enhancements.* Enhanced interaction design for web resulting in 30% increase in reader retention.

Hong Kong

- Authored and published user-centred engaging weekly online lifestyle column.- Applied effective communication to convey news clearly and concisely.- Designed information architecture to structure online content to enhance readability and comprehension.- Worked on user-centric typography and visual aesthetics for web publication.- Implemented a user-focused strategy to enhance online article quality, including optimizing SEO headlines.- Actively sought new platforms, partnerships, and practices to drive traffic and expand China Daily's audience.

Hong Kong

Google Ux Design, Industrial And Product Design

Bachelor In Journalism And Mass Media, Communication, Journalism, And Related Programs