Aaron Lindley Email & Phone Number

Norman, Ok, Us

Norman, Oklahoma, United States

• Establish, integrate, and manage the University of Oklahoma creative strategy. • Implement and manage OU’s brand guide for messaging, content consistency and branding standards.• Develop brand marketing priorities, ensuring that all campaigns, new programs or initiative launches are on brand and aligned with the creative vision of the university.• Manage OU’s positioning, brand promise and associated value propositions for all OU stakeholders.• Central source of expertise and advice on brand related activities.• Guide the design of print and digital materials, email templates, webpages design, etc. to ensure OU brand standards are applied.• Ensure brand consistency and alignment across OU’s divisions, schools, colleges, and institutes.• Execute creative and high impact marketing initiatives to enhance the visibility and reputation of the university’s brand.• Exercise creativity to bring new marketing initiatives to life while ensuring alignment with the overall brand.• Lead and supervise a creative team that supports, manages, and oversees collateral development, photo, and video production, • Oversee production of photoshoots and videos.• Work closely within the Division of Marketing and Communications to provide creative support for key initiatives. • Collaborate with other members of the University Marketing and Communications team, University Advancement colleagues, and members of the campus community to increase the visibility of strategic initiatives, thought leadership, new programs and student/alumni success.

Norman, Ok

• Oversaw a staff of full-time employees including our social media manager and graphic designers• Responsible for the strategy and brand of the OU president’s social media channels• Led the design of the University of Oklahoma’s Strategic Plan document, and its updated Foundation for our Future piece.• Led the development of the OU Online brand, including web design, graphic treatments and the creation of an OU Online brand platform• Led the creation of a digital brand management guide for internal social media assets and digital projects • Assisted with the redesign of the OU Admissions and Recruitment website• Produced and coordinated video projects, including videos for the OU Commencement Ceremony, OU Research and OU institutional spots• Plan and manage marketing initiatives for the University of Oklahoma and university clients, such as the Price College of Business, Weitzenhoffer Family College of Fine Arts and the Jeannine Rainbolt College of Education• Integral to the development of the OU Online brand, including website design, graphic treatments and the creation of an OU Online brand architecture and platform • Assisted with the redesign of the OU Admissions and Recruitment website• Planned and executed lead generating digital advertising campaigns for the Price College of Business and the Weitzenhoffer Family College of Fine Arts• Produced and coordinated video projects, including videos for the 2019 Commencement Ceremony, OU Research and the fall 2019 institutional spots• Led the creation of a digital brand management guide for internal social media assets and digital projects• Assist with university design projects as needed

Norman, Ok

• Led efforts to recruit faculty and staff to the OU Wellness program and portal, resulting in 56% of Norman campus faculty and staff creating an account in the first year, and an 8.2% increase from year one to two • Responsible for all OU Wellness marketing, communication and outreach, including: writing and editing weekly campus-wide emails for upcoming programs and events, and creating handouts, posters and other supplemental marketing materials • Planned and executed all OU Wellness events and presentations• Led the creation of the OU Wellness Portal, website and social media accounts and responsible for all content creation, photography and audience building initiatives for the portal and Facebook, Twitter and Instagram accounts

Norman, Oklahoma

• Assisted in all general HR communications and wrote messaging to inform faculty and staff about changes, upcoming events, initiatives and other university news• Ownership of HR creative and brand management, responsible for new branding and designs for New Employee Orientation, Benefits Enrollment 2017 and general HR communication pieces• Integral to the management and creation of HR websites including the redesign of the university’s recruiting website, jobs.ou.edu. and the creation of newemployee.ou.edu, a new onboarding website for incoming employees

Norman, Oklahoma

• Responsible for Housing and Food Services brand management.-Including more than 30 restaurants across two campuses, three apartment complexes, University Catering, OU Concessions, Sooner Card, OU Passport and Residence Life-Creative control over print media, logo design, branding, promotional items, t-shirts, websites, social media graphics, vehicle wraps, employee appreciation items and menu designs.-Produce and assist in the editing of multiple 20-30 page books for yearly entry in the National Association of College and University Food Services (NACUFS) awards.•Integral to overall marketing strategy.-Assist in the creation of an overall annual marketing plan for the department that defines the strategy and goals for the year.•Promote Housing and Food Services to the university community and public.-Including summer enrollment sessions, conferences and OU recruitment events.•Serve as a consultant and reviewer for Housing and Food Services-Works with various areas of the department to ensure Housing and Food Services is being portrayed in the best possible light.•In charge of website creation, review and maintenance.-Served as project manager on a major redesign of the main Housing and Food Services website and project manager in the creation of the new Sooner Card and OU Passport websites.-Collaborate with employees across the department to develop content and keep the website current.•Photography-Including food photography and photos of students, living spaces and other images to promote Housing and Food Services.

Norman, Ok

OU Graduation Office•Publications, logo design, presentation design, event publicity, infographics and t-shirt design.•Hosted Adobe Creative Suite training sessions for Graduation Office staff.University College, Freshman Programs•Logo design, learning outcome icons and postcard design.College of Liberal Studies•Departmental t-shirt designOklahoma Association of Transfer Students (OATS)•Logo design, t-shirt design, poster/flyer design and photography.