Aaron, Li Email & Phone Number

Guangzhou, Guangdong, China

o Oversaw commercialization of the most comprehensive local PaaS platform in China;o Executed new strategy by pushing through paradigm shift of top management;o Cut annual loss of USD$6million by retiring incumbent loss-making transactions, and developed new sustainable businesses;o Assisted execution of IPO on Nasdaq, with inputs on industry, market, strategy, branding, product, marketing, operation, projection, etc;o Drove reorganization of company from chaos to a functional structure, through staff adjustment, incentive alignment, CRM adoption and new skills training;o Developed partnership with Tencent Cloud, and distribution network of 50+ partners across 12 cities, and portfolio of pilot customers including P&G;

Beijing, China

o Led team to successfully implement global CRM in China, America, and Japan, and achieved management uniformity and transparency;o Unified once-siloed global sales team with “Sandler Selling” sales methodology;o Deployed “Excellence Center” sales management plan for top management;

Singapore

o Established company’s initial enterprise sales methodology;o Organized very first ground marketing events in China;o Developed relationship with MNCs in various countries, especially Chinese giants like Huawei, OPPO, Xiaomi, Transsion, Bytedance, Cheetah, CGTN, DJI, BYD etc;

China

o Executed ultra-complex cycle deals up to $600k TCV;o Ranked among top sales in China, with 322% YoY growth;o Excelled in hunting down and growing enterprise new logos, e.g. Truck Alliance, Foxconn JUSDA, Viking Cruises;o Pioneered into a whitespace geo (West China) with 1100% YoY growth;o Collaborated with 17 partners across China, and developed partner count in whitespace (West China) from 1 to 6 with skills enabled;o Recognised as a senior sales methodology lecturer to partners, colleagues, and prospects, e.g. Sichuan University EMBA class;o Established market collaboration with targeted institutions, e.g. One Belt and One Road Association, CIO Clubs, Business Chambers;

Singapore

o Executed multi-country regional deals up to $500k TCV;o Ranked among top sales in Singapore, with 108% YoY growth;o Excelled in developing regional sales with global MNCs, e.g. BMW, Pfizer and Holcim;o Managed and trained partners in Singapore, Hongkong and Indonesia, to execute run-rate deals;o Initiated and established market collaboration with government agencies and business associations, e.g. IRAS, iSPRINT, SMF, ASME etc;

Singapore

o Established and developed the company from sole proprietorship into 30-employee operation;o Designed efficient solution sales methodology for the team and increased sales volume by 300% year-on-year in 2014;o Led team to develop clients by telemarketing, email marketing, online marketing, and direct marketing;o Developed relationship with several government agencies, IRAS, SPRING etc;o Excelled in complex projects with renowned local clients, e.g. CAAS, SBF, NUS, SMU, NYP, NUH, Royal Sporting House, Bausch+Lomb, Omni-United etc.

Executive Mba

Bachelor (Honor) Of Engineering, Civil Engineering, 4.3

Activities and Societies: Business Officer in Investment Interactive Club.Received Singapore Ministry of Education SM2 Scholarship.

Executive Development Program

Activities and Societies: Delivered sales management methodology lecture in class.

Bachelor Of Engineering (B.Eng.), Transportation And Highway Engineering

ERASMUS Exchange