Aaron Lobliner Email and Phone Number
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As the Chief Client Officer at CataBoom, I lead a team of professionals across Customer Success, Sales, and Marketing functions, with a focus on delivering world-class service, strategic solutions, and support to our clients. I bring over 25 years of experience in consumer engagement and promotional marketing, working with some of the most respected brands in the world across various industries.My passion is to help others thrive by creating and executing innovative programs that motivate and change consumer behavior, using cutting-edge technology, data, insights, and behavioral science. I have been involved in the concept, design, and execution of some of the most well-known and successful consumer marketing programs in the world, such as McDonald's Monopoly, T-Mobile Tuesdays, Rocket Mortgage Super Bowl Squares, and hundreds of others. I have also built high-performing teams in four organizations, exceeding forecasts and expectations in each case, and mentored many professionals across roles and career stages.I have specific experience in Gamification, Loyalty, National Consumer Promotions, Online Promotions, Social Media Promotions, Shopper Marketing (Interactive Shopper Marketing), Sponsorship Activations, Sports / Entertainment Properties, QSR, and Travel engagements.
Cataboom
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Chief Client OfficerCataboom Jan 2023 - PresentDallas, Tx, UsLead our Customer Success, Sales, and Marketing teams with a laser focus on world-class service, strategic solution-oriented thinking, and supportWe have crafted CataBoom to power modern Engagement Marketing via our world-class Gamification, Promotions & Prizing Platform named Catapult. We go beyond a transactional relationship with our customers, providing tools to create behavior change. Catapult has an library of over 200 proven game mechanics (and growing) coupled with the most powerful prizing engine in the market.We actively support many of the world's most trusted brands across over 10 industries, B2C, B2B and B2E, in achieving measurable, scalable results. Incentivized Engagements are our specialty and we do it with a BOOM! -
Chief Client OfficerRazr Apr 2022 - Jan 2023Minneapolis, Mn, UsLed new and existing business for all 4 divisions of the RAZR organization (RAZR Finance, MLAB, Grayduck & SellCheck) with responsibility for Client Success, Marketing, and Sales. Supported a 35-member team across functions.I built out the team and worked with an amazing team of professionals, supporting best-in-class engagement programs. Use cutting-edge technology + strategy + data/insights/behavioral science to motivate and change consumer behavior while driving meaningful results for our clients. Focused on enterprise loyalty programs, shopper marketing, consumer engagement, media optimization, content creation, branding, and consumer marketing.Grew the business across all 4 divisions, helping add the most net new clients in company history while keeping client retention above previous marks. Built out our first ever marketing team and strategy to help continue to grow the company. -
Svp, Global Business Development, Chief StrategistPrizelogic Jun 2018 - Apr 2022Led the business development organization globally helping grow the company to record revenue, profitability, client acquisition, and client retention. Led team of 20 people, highly strategic sales and service focusing on Fortune 100/500 brands and their agencies to deliver loyalty and promotional solutions across 14 different verticals.Helped sell-in, strategize, concept, and support programs for brands including PepsiCo, T-Mobile, Rocket Mortgage, Rogers, Samsung, Amazon, McDonald's, NFL, and NBA amongst others.
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Svp, Managing Director, Chief StrategistPrizelogic Jan 2009 - May 2018Lead the Midwest Business Unit @ PrizeLogic, a Full-Service Digital Promotions agency. Support both Direct and Agency clients in the execution of 100’s of programs each year including some of the largest programs in the world.We believe the the most effective promotions provide the right incentive(s) for someone to react (not always a “prize”), need to be differentiated in the marketplace and via the right concept/prizing/mechanic find a meaningful connection with the consumer target.• Manage integrated team of Client Service and Business Development professionals (Coaching, Process development/optimization, Career Development)• Responsible for Thought-leadership and Innovation in concepting and developing world-class promotional engagements• Work collaboratively with executive leadership team on development and alignment of strategic and financial goals • Identify business opportunities and strategic partnerships along with strategies to achieve them• Collaborate with other internal centers-of-excellence to bring to life ideas and executions (Creative, Production, Technology, Analytics, Prizing/Fulfillment)• Analytics/Results – KPI development, ROI, baseline and comparative metricsHere is a quick, fun summary of what we do: http://vimeo.com/prizelogic/review/57688709/76e346a8c1
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Account DirectorMars Advertising Jan 2004 - Dec 2008Southfield, Mi, Us- Led National Promotion strategy, concepting, and execution across all agency clients- Oversaw Shopper Marketing strategy, concepting, program development and execution for clients I managed including ConAgra Foods, GlaxoSmithKline, Abbott Nutrition and others- Managed key agency clients and full account team, budgets, contracts, etc. -
Account ManagerMars Advertising Mar 2001 - Dec 2003Southfield, Mi, Us -
BuyerKmart Jan 1999 - Mar 2001Chicago, Illinois, Us -
Advertising ManagerKmart Jan 1998 - Dec 1998Chicago, Illinois, Us -
Merchandise PlannerKmart Jan 1997 - Dec 1997Chicago, Illinois, Us
Aaron Lobliner Skills
Aaron Lobliner Education Details
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University Of MichiganMarketing
Frequently Asked Questions about Aaron Lobliner
What company does Aaron Lobliner work for?
Aaron Lobliner works for Cataboom
What is Aaron Lobliner's role at the current company?
Aaron Lobliner's current role is Chief Client FUN Officer @ CataBoom | Engagement, Gamification & Promotions Marketing Expert.
What is Aaron Lobliner's email address?
Aaron Lobliner's email address is al****@****gic.com
What is Aaron Lobliner's direct phone number?
Aaron Lobliner's direct phone number is +184780*****
What schools did Aaron Lobliner attend?
Aaron Lobliner attended University Of Michigan.
What are some of Aaron Lobliner's interests?
Aaron Lobliner has interest in Children.
What skills is Aaron Lobliner known for?
Aaron Lobliner has skills like Marketing, Digital Marketing, Integrated Marketing, Advertising, Crm, Digital Strategy, Strategy, Mobile Marketing, Marketing Strategy, Social Media Marketing, Social Media, Management.
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