Aaron Lutze

Aaron Lutze Email and Phone Number

Content Futurist | Second Nature Co-Founder. ex- Red Bull, ŌURA, Abbott. @ Second Nature Media
Aaron Lutze's Location
West Linn, Oregon, United States, United States
About Aaron Lutze

Experienced marketing professional with successful track record of original marketing initiatives designed to drive growth and earned media outcome. Strategic director and mentor with an eye for talent and a vision for opportunity.

Aaron Lutze's Current Company Details
Second Nature Media

Second Nature Media

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Content Futurist | Second Nature Co-Founder. ex- Red Bull, ŌURA, Abbott.
Aaron Lutze Work Experience Details
  • Second Nature Media
    Co-Founder
    Second Nature Media Apr 2024 - Present
    Second Nature is a B2B media brand focused on the Outdoor Industry. Our mission is to help professionals build brands, businesses, and careers in the space.
  • Abbott
    Director Of Content (Lingo)
    Abbott Dec 2022 - Apr 2024
    Abbott Park, Illinois, Us
    Lingo biowearables is a new category of health tech that measures your body’s biomarkers in real-time. Biowearables help us learn about our bodies at a deeper level to improve and guide the way we eat, sleep, train and even prevent diseases. By bringing this leading-edge technology to the consumer market, we can help hundreds of millions of people live healthier and fuller life.
  • Ōura
    Sr. Mgr. Community & Content Marketing
    Ōura Sep 2021 - Dec 2022
    Oulu, Northern Ostrobothnia, Fi
    Developed and drove strategy to increase brand visibility and sales with top-tier influencers in multiple verticals: Sports, Lifestyle, Health/Wellness, Medical, Fashion. Launched Gen3 Oura Ring with 42 influencers and gained over 100m impressions.Led Gucci x Oura influencer activation (Kim Kardashian, Jimmy Kimmel, Lindsey Vonn, iJustine, etc)Built multiple content formats to bring brand partnerships to life via Organic Social (Oura All Hours, Oura Inside The Ring, Asking For A Friend)Created and executed YouTube Integration strategy, seeding rings to the biggest names on the platform (Ryan Trahan, Peter McKinnon, Jon Rettinger, iJustine) which resulted in monthly videos featuring the product.
  • Red Bull
    Athlete Marketing Manager
    Red Bull Oct 2014 - Sep 2021
    Fuschl, At
    Identify, manage, negotiate and develop world-class athletes in Mainstream, Gaming, Action Sports and Olympic disciplines.Won Emmy - Executive Producer "Any One Of Us" Film. Sold to HBO in 2019.Develop 360 strategy and directly manage team executing marketing strategies around 20+ athletes in over 15 different sport disciplines. Drive both strategy and creativity to maximize results for global athlete projects and activations with earned/owned media outcome.Athletes Managed: Breanna Stewart, Harrison Barnes, John Jackson, Ben Ferguson, Daron Rahlves, Will Claye, Rebecca Rusch, Kate Courtney, Carson Storch, Jill Kintner, Payson McElveen, Tyler Fernengel, Daniel Sandoval, Mike "Hucker" Clark, Cody LaPlante, Dylan Bowman, Loren Mutch, Chloé Dygert, Snake Eyez, GrandPOOBear, Jesse Thomas, Greg Bretz, Alex Mason, Eric Lagerstrom, Corey Bohan, JT Holmes.
  • Red Bull
    Field Marketing Manager - Oregon/Idaho/Montana
    Red Bull Jul 2013 - Oct 2014
    Fuschl, At
    Led regional marketing team across Oregon, Eastern Washington, Idaho and Montana.Developed and executed regional marketing strategy for events, media, collegiate and sampling.Established global music platform in Portland metro, executed monthly music events to support activation with the highest engagement/attendance nationally.
  • Red Bull
    Field Marketing Manager - Northern California
    Red Bull Aug 2010 - Jul 2013
    Fuschl, At
    Managed budget of $4.2 million to execute 10+ major events annually.Led regional marketing team of 60, with 10 sales and distribution counterparts.Developed regional marketing strategy for events, media, collegiate and sampling.Created Red Bull digital and social marketing program in Silicon Valley.Awarded with 2012 “Wings Award” for top marketer - West Business Unit.Trained Field Marketing Managers in Los Angeles, Hollywood, San Diego and Portland.
  • Red Bull
    Field Marketing Manager - Southern Ohio
    Red Bull Oct 2009 - Aug 2010
    Fuschl, At
    Established local face of an international brand, translated Red Bull's global strategy into the Central/Southern Ohio markets.Managed Field Marketing Specialist, 11 Student Brand Managers and 24 Wings Team Members across two markets (Cincinnati, Columbus).Executed "Best Practice" events in collegiate marketing and athlete activation.Developed significant media content around events and leveraged local relationship to assist a Red Bull Moving Images-trained videographer to become director of the Fountain Square video screen.Coordinated squad integration and incorporated sales and on-premise into marketing events and activations.Trained Field Marketing Managers in Chicago, Minneapolis, Detroit and St Louis.
  • Ace Visual, Llc
    Director
    Ace Visual, Llc Jan 2005 - Oct 2009
    Ace Visual created and executed global marketing concepts and video productions for premium brands.• Owned/operated sports marketing agency with focus on content creation.• Produced 9-stop world tour featuring DVD, web and magazine content.• Recruited and managed multiple athletes, sold $160k annual sponsorship.• Created digital platform to generate consistent exposure for athletes/projects.• Developed original content for Freecaster.tv platform.• Extensive client list available on request.
  • Taow Modern Marketing
    Digital Media Director
    Taow Modern Marketing 2007 - 2008
    Portland, Or, Us
  • Dh Productions, Llc
    Producer
    Dh Productions, Llc 2005 - 2006
    DH Productions LLC is a multiple Emmy Award winning boutique production house specializing in action sports features, live sports production, music videos, documentaries and commercials.Producer/editor for Match Videozine DVD series (Issues #1 - #9)Created and managed Match Videozine website (2002 - 2008)Filmed/edited for the following clients: Cannondale, Red Bull, Atomlab, FSA/Gravity
  • Oshkosh Designs
    Marketing Manager
    Oshkosh Designs 2002 - 2005
    Winneconne, Wi, Us

Aaron Lutze Skills

Brand Management Marketing Digital Marketing Event Planning Sponsorship Relationship Marketing Social Media Marketing Digital Media Marketing Strategy Brand Awareness Field Marketing Social Media Event Management Marketing Management Marketing Communications Sales Video Production Brand Development Trade Shows Management Sports Marketing Product Marketing Strategy Content Strategy Budgets Advertising Account Management Fashion Integrated Marketing Market Planning Experiential Marketing

Aaron Lutze Education Details

  • University Of Wisconsin Oshkosh
    University Of Wisconsin Oshkosh
    Marketing
  • Waupaca High School
    Waupaca High School

Frequently Asked Questions about Aaron Lutze

What company does Aaron Lutze work for?

Aaron Lutze works for Second Nature Media

What is Aaron Lutze's role at the current company?

Aaron Lutze's current role is Content Futurist | Second Nature Co-Founder. ex- Red Bull, ŌURA, Abbott..

What is Aaron Lutze's email address?

Aaron Lutze's email address is aa****@****ing.com

What is Aaron Lutze's direct phone number?

Aaron Lutze's direct phone number is +43662*****

What schools did Aaron Lutze attend?

Aaron Lutze attended University Of Wisconsin Oshkosh, Waupaca High School.

What skills is Aaron Lutze known for?

Aaron Lutze has skills like Brand Management, Marketing, Digital Marketing, Event Planning, Sponsorship, Relationship Marketing, Social Media Marketing, Digital Media, Marketing Strategy, Brand Awareness, Field Marketing, Social Media.

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