Aaron Mahl Email & Phone Number

Roseville, Mn, Us

*Responsible for revenue marketing and corporate development at ITV*Buy and Sell Side advisory Services for IT Companies

Cedar Rapids, Ia, Us

Led a team instrumental in growing top line revenue from $3M to $10M through a data-driven and consultative sales approach.

Cedar Rapids, Ia, Us

Consulted and built solutions for RNL's graduate and online partners. These solutions included market research, marketing (digital and SEO), consulting, strategic enrollment planning, digital learning, lead nurture/conversion, and retention/student success.We helped organizations transition away from costly Online Program Management (OPM) relationships and move to a long-term, self-sustaining, revenue maximizing partnerships where campuses maintain control.

San Francisco, California, Us

Cedar Rapids, Ia, Us

 Selected by leadership to establish this new B2B sales role within the company.  Strategically managed 70 higher education accounts throughout Northeast and Midwest territories, including upselling and cross-selling.  Developed plans and use consultative challenger-based sales approach to secure, expand and renew business contracts. Identify C-Suite decision makers and obtain introductory meetings. Demonstrate value and ROI for predictive analytics, market research, direct 4-channel marketing, consultation, analytics software and website enhancement.  Negotiated contracts and contract renewals capturing highest spend possible while retaining strong client value and ROI.  Conducted enrollment management assessments with key campus stakeholders.  Initiated and hosted on-campus strategy summits and strategic business reviews with higher education and Board leadership.  Designed proactive recovery strategies for at-risk clients. Overachieved annual new business goal attaining 145% of goal for 2016 and 190% of goal for 2017. Driving about $6MM in sales across contract values. Exceeded renewal revenue quota in 2016- 2018. Grew digital footprint through web, social media, search and other digital marketing strategies. Provided seamless client experience through coordinated delivery of services (with other internal consultants and service providers.)

Cedar Rapids, Ia, Us

 Served as trusted advisor to clients including Campus Presidents, Vice Presidents, Directors of Admissions and Financial Aid Leaders for Scannell & Kurz, a division of Ruffalo Noel Levitz.  Developed services designed to support higher education enrollment and revenue goals.  Conducted in-depth operational reviews of admissions, financial aid, marketing and retention offices.  Collaborated with Researchers to develop econometric models and perform price sensitivity analyses.  Wrote reports and delivered to campus leadership. Partnered with campuses to develop recruitment and financial aid strategies tailored to their enrollment goals.  Conducted retention audits and presented findings.  Mentored Enrollment Management staff.  Spoke with prospective clients, wrote proposals and contributed to sales presentations.  Wrote for publications, presented at conferences and contributed to overall marketing plan. Performed Operational Reviews for 30+ campuses during tenure. Collaborated with Research team to enhance analytical techniques and reports.

Deerfield, Illinois, Us

 Developed recruitment and enrollment strategies and implemented related plans to drive school growth and student retention.  Managed 35-person team consisting of full-time employees, part-time employees and student workers.  Trained team members, coached through challenges and motivated performance.  Continuously assessed and revised the undergraduate recruitment experience.  Served as Liaison between faculty and administration for all matters relating to undergraduate enrollment.  Negotiated and collaborated with external vendors.  Reviewed applicant files and awarded scholarships. Revolutionized Recruitment Program and ensured continuous improvement. Developed and implemented new Campus Visit program involving daily visits and events. Instrumental in launching Student Leadership Conference designed to attract students to campus. Implemented strategic communication plan for all students within admissions pipeline. Served on university-wide Retention and Student Success Committee. Chaired Admissions Committee. Developed Blog to aid college students and parents in college search and selection.

Cedarville, Oh, Us

Exton, Pa, Us

Doctor Of Philosophy (Ph.D.), Education

Master Of Science - Ms, Higher Education

Bachelor Of Arts - Ba, Organizational Communication