Aaron Mandelbaum, Managing Partner Paradox Marketing, and demand generation expert, empowers businesses to generate more qualified leads while decreasing the cost per lead. As an Inbound Marketing pioneer, the proprietary demand generation processes he has developed lead him to consistently rank amongst the top professional services marketers for key metrics such as lead generation, blog subscription growth, website performance, and marketing-generated pipeline. Aaron previously led sales and marketing efforts at Harmony Healthcare International as the Vice President of Marketing & Sales. He applied his expertise in the practices of inbound marketing and sales strategy - including persona development, blogging, search engine optimization, content marketing, social media, lead management & sales process design - to fuel unprecedented growth. Aaron built and implemented a custom growth management process to align sales and marketing, in turn, maximizing the business impact of both. Initiatives included a website redesign resulting in 16 consecutive months of database growth; content strategy optimization that added more than 1,400 new blog subscribers and drove over 5,000 website downloads, inquiries & webinar registrations; improving website functionality to drive organic traffic to all-time highs and website bounce rate to all-time lows, thereby establishing the website as an independent and profitable acquisition tool for new business.Aaron has appeared as an expert guest speaker on inbound marketing in Puerto Rico, Florida, New Hampshire, Connecticut, and Nebraska. He graduated from Bentley University in 2002 with a Bachelor's in Finance and has been certified by HubSpot as a HubSpot Software Specialist, an Inbound Marketing Specialist, a COS Specialist, and a Certified HubSpot Partner.