Aaron Manton Email & Phone Number

Yellowknife, Northwest Territories, Canada

The Regional Political Communications Officer provides political and communications advice, assistance and support to the Regional Executive Vice‑President (REVP) in his or her role as the political voice for the PSAC in his or her region and in his or her role as a member of the National Board of Directors (NBoD) and the Alliance Executive Committee (AEC).

Toronto, Ontario, Canada

• Leveraged strong writing and storytelling skills to craft strategically tailored content for the News@York website, with a top-performing story that exceeded industry benchmarks and the site's baseline stats, garnering 8.3K visitors, with an average read time of 6:17 (surpassing the education industry benchmark of 2:00 and site's baseline of 4:04), and a bounce rate of 27.67% (against the news industry benchmark of 65-90%).• Directed back-end enhancements, optimized user experience… Show more • Leveraged strong writing and storytelling skills to craft strategically tailored content for the News@York website, with a top-performing story that exceeded industry benchmarks and the site's baseline stats, garnering 8.3K visitors, with an average read time of 6:17 (surpassing the education industry benchmark of 2:00 and site's baseline of 4:04), and a bounce rate of 27.67% (against the news industry benchmark of 65-90%).• Directed back-end enhancements, optimized user experience, and implemented content improvements on the News@York website, raising the platform's impact and storytelling potential and helping to more than double the site’s views over a six-month period.• Led copywriting and promotional material creation for the first-of-its-kind Microlecture Series in Sustainable Living, driving more than 200 program enrolments while bolstering the University's profile on environmental initiatives. Show less

Toronto, Ontario, Canada

• Developed targeted plans to increase the visibility of Libraries’ resources, empowering librarians in event promotion and influencing a surge in workshop participation.• Spearheaded a transformation of the Libraries’ social media strategy, from scattered posts on numerous Twitter accounts to a regular posting schedule across multiple platforms with a cohesive identity, culminating in a substantial boost in audience size and engagement.• Managed a multi-phase overhaul of the… Show more • Developed targeted plans to increase the visibility of Libraries’ resources, empowering librarians in event promotion and influencing a surge in workshop participation.• Spearheaded a transformation of the Libraries’ social media strategy, from scattered posts on numerous Twitter accounts to a regular posting schedule across multiple platforms with a cohesive identity, culminating in a substantial boost in audience size and engagement.• Managed a multi-phase overhaul of the Libraries’ digital presence and related consultation process, introducing a new WordPress template theme and streamlining navigation menu items from 75 to 30, culminating in an improved user experience and accessibility.• Provided expert strategic advice to Libraries leadership with tact and discretion.• Held leadership roles on several major projects including the development of the Libraries Annual Report and Strategic Plan as well as a comprehensive rebrand and update of the Libraries’ website and social media presence. Show less

Toronto, Canada Area

• Generated daily content, spanning concise event promotions to extensive biographical explorations, for YFile, York University's esteemed community newsletter boasting over 7,500 subscribers.• Strengthened the University's reputation by identifying impactful storytelling opportunities, spotlighting research excellence, student achievements, athletic milestones, and community involvement with compelling narratives.• Enhanced the university’s reputation and supported strategic… Show more • Generated daily content, spanning concise event promotions to extensive biographical explorations, for YFile, York University's esteemed community newsletter boasting over 7,500 subscribers.• Strengthened the University's reputation by identifying impactful storytelling opportunities, spotlighting research excellence, student achievements, athletic milestones, and community involvement with compelling narratives.• Enhanced the university’s reputation and supported strategic communications goals by identifying opportunities to highlight academic and research excellence, student success, community engagement, and events, and telling their stories in compelling ways. Show less

Edmonton, Canada Area

Office of the Deputy Premier, Ministries of Health, Children’s Services, Community and Social Services, Infrastructure and Transportation- Coordinated access to elected officials and other high-profile figures as a credible ministerial spokesperson and trusted lead media contact, consistently managing exceptionally challenging portfolios with tact and composure.- Oversaw teams responding to an average of 50 weekly local and national media requests, shaping messages to ensure… Show more Office of the Deputy Premier, Ministries of Health, Children’s Services, Community and Social Services, Infrastructure and Transportation- Coordinated access to elected officials and other high-profile figures as a credible ministerial spokesperson and trusted lead media contact, consistently managing exceptionally challenging portfolios with tact and composure.- Oversaw teams responding to an average of 50 weekly local and national media requests, shaping messages to ensure favourable earned media, and produced daily social media content for individual and organizational accounts, fostering audience growth and increased engagement on profiles exceeding 20K followers.- Provided strategic support for weekly press events, including venue selection, media logistics management, official briefings, validator media training, and crafting a comprehensive range of assets (advisory, news release, remarks, newsletter copy, stakeholder messaging, media kits) yielding affirmative coverage for major government programs. Show less

Toronto, Canada Area

- Delivered media training and preparation for deputations, press conferences, interviews, and public relations engagements, resulting in message precision, amplified resonance, and elevated advocacy achievements for clients and validators.- Conducted media monitoring and rapid response research, guiding issues management strategies and safeguarding clients by identifying risks and seizing opportunities.- Contributed to strategies and materials for diverse entities including… Show more - Delivered media training and preparation for deputations, press conferences, interviews, and public relations engagements, resulting in message precision, amplified resonance, and elevated advocacy achievements for clients and validators.- Conducted media monitoring and rapid response research, guiding issues management strategies and safeguarding clients by identifying risks and seizing opportunities.- Contributed to strategies and materials for diverse entities including businesses, non-profits, unions, campaigns and candidates, First Nations, community groups, and influential figures, supporting tangible shifts in legislation, policy, and public narratives. Show less

Hons. Ba, Political Science, Environmental Studies

Undergraduate Certificate Program, International School Of Humanities And Social Sciences