Aaron Martin

Aaron Martin Email and Phone Number

Vice President for Marketing and Communications @ Susquehanna University
Aaron Martin's Location
Selinsgrove, Pennsylvania, United States, United States
Aaron Martin's Contact Details
About Aaron Martin

Accomplished executive leader and brand innovator with 25+ years experience in providing marketing and communications counsel, and strategically developing and executing award-winning initiatives with measurable outcomes. Successful track record developing, collaborating with and inspiring high-achieving marketing and communications teams.Experience: brand development; reputation management; issues management; crisis planning and communications; public and media relations; long-term strategic and campaign planning; data management and analysis; internal communications; digital communications and search optimization; lead generation; social media management; advertising and marketing; trademark licensing; enrollment management; fundraising; public records; technology; and operational efficiency.CliftonStrengths by Gallup: Learner, Strategic, Analytical, Achiever, Relator, Significance, Ideation, Responsibility, Woo, Communication

Aaron Martin's Current Company Details
Susquehanna University

Susquehanna University

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Vice President for Marketing and Communications
Aaron Martin Work Experience Details
  • Susquehanna University
    Vice President For Marketing & Communications
    Susquehanna University Aug 2018 - Present
    Selinsgrove, Pa
    Susquehanna is a private university with 2,200 students. It's nationally recognized for its commitment to global experiences and cultural competence through its innovative study away program. • Provide strategic leadership for the university's marketing and communications efforts • Serve as a member of the president's senior leadership team and University Risk Management Team• Led an award-winning brand development and launch• Marshaled effective and award-winning Covid communications, advised on pandemic operations and protocols• Initiated a three-year reputation study and a marketing study on an academic program• Guided communication planning for $160 million capital campaign• Increased organic website traffic 20%, as well as social media engagement over 20% annually• Directed $1 million annual budget • Managed/led a dozen professionals; increased diversity
  • University Of Louisiana At Lafayette
    Chief Communications Officer
    University Of Louisiana At Lafayette Oct 2011 - Aug 2018
    Lafayette, Louisiana Area
    University of Louisiana at Lafayette, the second largest university in Louisiana, has 16,000 students. UL is classified as a Carnegie R1 doctoral university. • Served on the president's council and the university's crisis team• Aided graduate-student enrollment growth via a strategic initiative to support UL's move to R1• Bettered the university brand in external sports media guides to refer to "Louisiana"• Directed $2 million budget and retail trademark licensing program of $5 million, top 60 in U.S.• Increased licensing royalties 300% to half-a-million dollars annual revenue in four years• Pioneered a collegiate-licensed retail beer in the U.S. and grew consumable product revenue• Leveraged the brand into university servicescaping and campus landmarks• Fostered university’s CMS-based website development; improved rankings and SEO• Guided social media presence: Facebook No. 100 among U.S. universities; Twitter in top 200 • Successfully grew communications and marketing team from six employees to 17; increased diversity• Promoted from Director of Communications and Marketing
  • Tulane University
    Director Of Advancement Communications And Research / University Webcom Manager
    Tulane University Jan 2003 - Oct 2011
    Greater New Orleans Area
    Tulane is a private university with 14,000 students and is classified as a Carnegie R1 doctoral university. It continually ranks among the top U.S. institutions.• Oversaw communications and generated leads for individual and corporate giving of $22 million annually for Health Sciences Center Advancement• Guided grant-writing team to earn millions in state-matching funds and donations, at the top position among all institutions within Louisiana• Directed campaign communications strategy and engaged in board relations• Managed marketing programs, events and web communications• Initiated and saw to completion the data recording of every intern, resident and fellow for the medical school, which has been invaluable for infinite fundraising potential • Consulted to various departments and centers to improve branding and marketing • Transferred from Health Sciences to university-wide marcomm management following Hurricane Katrina
  • Kaplan
    Marketing Director, Pacific Northwest Region
    Kaplan Oct 1999 - Oct 2002
    San Francisco Bay Area
    Kaplan provides higher education programs, professional training courses, test preparation materials and other services for various levels of education. • Directed marketing and associated operations for 12 educational centers in California, Oregon, Washington, United States, and British Columbia, Canada, with combined annual revenue of $15 million• Created and implemented regional campaigns, results included an annual 14% revenue increase, and double-digit growth in sales leads• Recruited and helped retain diverse, competent managers against the lure of tech companies during the dot-com boom• Marketed products and services to businesses and universities, early-career professionals, college students, and parents of high school students
  • California State University Maritime Academy
    Dean Of Enrollment Management
    California State University Maritime Academy Sep 1994 - Oct 1999
    San Francisco Bay Area
    Cal Maritime is one of seven degree-granting maritime academies in the United States. It receives funding from the state, as well as federal support for its merchant marine training program.• Grew new student enrollment by 120% during five-year tenure • Increased enrollment of incoming women from 9% to 20% and improved ethnic diversity• Engaged in industry and government relations• Established the brand identity and website of Cal Maritime• Served on President’s leadership cabinet and campus-wide budget committee• Promoted from Director of Admissions and Outreach

Aaron Martin Skills

Public Relations Event Planning Fundraising Public Speaking Marketing Community Outreach Social Media Media Relations Strategic Planning Higher Education Press Releases Strategic Communications Marketing Communications Grant Writing Strategy Nonprofits Editing Crisis Communications Research Publicity Speech Writing Copywriting Event Management Corporate Communications Social Media Marketing Internal Communications Copy Editing Proofreading Social Networking Volunteer Management Team Management News Writing Advertising Management Blogging Facebook Leadership Development Team Leadership Creative Writing Web Content Publishing Proposal Writing Web Content Management Leadership Community Development Strategic Leadership Mediation Marketing Strategy Content Strategy Creative Strategy

Aaron Martin Education Details

Frequently Asked Questions about Aaron Martin

What company does Aaron Martin work for?

Aaron Martin works for Susquehanna University

What is Aaron Martin's role at the current company?

Aaron Martin's current role is Vice President for Marketing and Communications.

What is Aaron Martin's email address?

Aaron Martin's email address is ac****@****ana.edu

What is Aaron Martin's direct phone number?

Aaron Martin's direct phone number is +133748*****

What schools did Aaron Martin attend?

Aaron Martin attended University Of Louisiana At Lafayette, University Of Louisiana At Lafayette.

What skills is Aaron Martin known for?

Aaron Martin has skills like Public Relations, Event Planning, Fundraising, Public Speaking, Marketing, Community Outreach, Social Media, Media Relations, Strategic Planning, Higher Education, Press Releases, Strategic Communications.

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