Aaron Martin Email & Phone Number

Selinsgrove, Pa

Susquehanna is a private university with 2,200 students. It's nationally recognized for its commitment to global experiences and cultural competence through its innovative study away program. • Provide strategic leadership for the university's marketing and communications efforts • Serve as a member of the president's senior leadership team and University Risk Management Team• Led an award-winning brand development and launch• Marshaled effective and award-winning Covid communications, advised on pandemic operations and protocols• Initiated a three-year reputation study and a marketing study on an academic program• Guided communication planning for $160 million capital campaign• Increased organic website traffic 20%, as well as social media engagement over 20% annually• Directed $1 million annual budget • Managed/led a dozen professionals; increased diversity

Lafayette, Louisiana Area

University of Louisiana at Lafayette, the second largest university in Louisiana, has 16,000 students. UL is classified as a Carnegie R1 doctoral university. • Served on the president's council and the university's crisis team• Aided graduate-student enrollment growth via a strategic initiative to support UL's move to R1• Bettered the university brand in external sports media guides to refer to "Louisiana"• Directed $2 million budget and retail trademark licensing program of $5 million, top 60 in U.S.• Increased licensing royalties 300% to half-a-million dollars annual revenue in four years• Pioneered a collegiate-licensed retail beer in the U.S. and grew consumable product revenue• Leveraged the brand into university servicescaping and campus landmarks• Fostered university’s CMS-based website development; improved rankings and SEO• Guided social media presence: Facebook No. 100 among U.S. universities; Twitter in top 200 • Successfully grew communications and marketing team from six employees to 17; increased diversity• Promoted from Director of Communications and Marketing

Greater New Orleans Area

Tulane is a private university with 14,000 students and is classified as a Carnegie R1 doctoral university. It continually ranks among the top U.S. institutions.• Oversaw communications and generated leads for individual and corporate giving of $22 million annually for Health Sciences Center Advancement• Guided grant-writing team to earn millions in state-matching funds and donations, at the top position among all institutions within Louisiana• Directed campaign communications strategy and engaged in board relations• Managed marketing programs, events and web communications• Initiated and saw to completion the data recording of every intern, resident and fellow for the medical school, which has been invaluable for infinite fundraising potential • Consulted to various departments and centers to improve branding and marketing • Transferred from Health Sciences to university-wide marcomm management following Hurricane Katrina

San Francisco Bay Area

Kaplan provides higher education programs, professional training courses, test preparation materials and other services for various levels of education. • Directed marketing and associated operations for 12 educational centers in California, Oregon, Washington, United States, and British Columbia, Canada, with combined annual revenue of $15 million• Created and implemented regional campaigns, results included an annual 14% revenue increase, and double-digit growth in sales leads• Recruited and helped retain diverse, competent managers against the lure of tech companies during the dot-com boom• Marketed products and services to businesses and universities, early-career professionals, college students, and parents of high school students

San Francisco Bay Area

Cal Maritime is one of seven degree-granting maritime academies in the United States. It receives funding from the state, as well as federal support for its merchant marine training program.• Grew new student enrollment by 120% during five-year tenure • Increased enrollment of incoming women from 9% to 20% and improved ethnic diversity• Engaged in industry and government relations• Established the brand identity and website of Cal Maritime• Served on President’s leadership cabinet and campus-wide budget committee• Promoted from Director of Admissions and Outreach

Master Of Science, Communication

Accredited by the Accrediting Council on Education in Journalism and Mass Communication (ACEJMC)

Bachelor Of Arts, Communication