Aaron C. Email & Phone Number

Kirkland, Washington, Us

Managed Microsoft Store marketing for top 3rd party, AAA, and ID@Xbox game releases, coordinating pre-launch and launch activities, analyzing post-launch performance, and managing ongoing game life cycle. Set weekly game promotion schedules on the Games hub in the Microsoft Store on Windows and Xbox App on PC store tab. Analyzed competitor PC pricing to recommend market specific game pricing to increase competitiveness and minimize arbitrage. Built an Azure DevOps (ADO) dashboard to track all marketing tasks for the Premier Account Services PC Gaming team, including asset submission, modification, localization, and uploading for use in Store programming. Conducted partner launch Go To Market (GTM) planning, development, and execution, provided publisher onboarding and ongoing support, and conducted regular syncs to review content roadmap and past promotions. Built publisher onboarding presentations and delivered biannual Digital Days presentations to key 1P and 3P publishers to share gaming momentum, publisher-specific performance, experiments, and case studies, and partnered with cross-functional marketing and publishing teams to execute campaigns. Monitored channels and optimized campaigns through data analysis, documented and shared best practices, drove partnership opportunities for awareness and acquisition, and collaborated with Store editorial and merchandising teams to optimize digital marketing opportunities.

Redmond, Washington, Us

Manage worldwide Xbox retail kiosk program and worldwide Surface retail security program.• Managed design and engineering for the Xbox One wired controller retail security kits resulting in a $1.4MM savings in COGS. Reduced controller security failure rate from 65% to less than 2%• Led design and execution of Xbox One headset installations on over 3,500 retail displays which resulted in an 8% increase in headset sales versus control stores.• Managed $1MM Xbox kiosk maintenance program supporting over 8,000 retail displays. Coordinated with factories on long lead time components and placed orders to ensure a 6-month supply of components• Co-created HoloLens Xbox retail merchandising demo experience and presented to top gaming retailers. HoloLens experience resulted in an E3 event booth savings of $900k. • Directed design, production, and worldwide shipping of the Xbox console security bracket program. Program provided over 1,500 low-cost Xbox demo opportunities for events, tradeshows, and retail locations.• Led design and engineering for Microsoft Surface retail security components supporting over 45,000 Surface Book, Surface Pro 4, Surface Studio, and Surface pen demo devices.• Managed $4.6MM global ordering program and distribution of Surface security components. Converted email ordering system to online catalog which reduced order process time from three days to one. Forecasted quarterly inventory needs to reduce part lead times from six weeks to one week.AWARDS: Design of the Times Silver - Xbox One Mass Merchant display (2014) POPAI OMA Gold - Xbox One Endcap/Inline display (2014) Silver - Xbox One Mass Merchant display (2014)

Redmond, Washington, Us

Lead Xbox retail display design, production, and execution to support the launch of the new Xbox 360 console and Xbox One gaming.• Developed strategy and delivered $50MM retail installation of nearly 15,000 Xbox One demo kiosks in 31 countries. • Supported design and execution of 3,500 ft2 E3 retail display space (2011-2015). Managed all network and device installation during the show. • Managed production and TUV certification of Xbox 360 retrofit kits. This allowed the new Xbox 360 console to be demoed in over 22,000 retail locations around the world. • Coordinated design, engineering, and production of the Kinect retail demo trials which resulted in over 3,000 retail demo installations• Managed UL, cUL, CE, FCC, and NOM certification process for the Windows Phone 7 retail kiosks. AWARDS: Design of the Times Gold - Kinect Pop-up Max (2011) Silver - Xbox 360 Retrofit for Kinect (2011)

Redmond, Washington, Us

Manage Xbox 360 retail program and provide technical and network support to the Retail Experience Center.• Assisted with driving strategy and engineering of $12MM Xbox 360 retail kiosk “Trinity” update. • Supported design and execution of 9,000 ft2 E3 retail display space (2010). Managed all network and device installation during the show. • Provide technical support, network setup, device configuration, and demo installation at the 20,000 ft2 Microsoft Retail Experience Center (REC).• Managed the Xbox Lion’s Den hospital program for Companions in Courage. Program supported over 60 children’s hospitals with playable Xbox kiosks and Xbox LIVE accounts and have allowed over 50k children to play on the kiosks. • Performed extensive heat and stress tests on the “Trinity” Xbox 360 consoles to confirm reliability in retail kiosks. Consoles were installed in over 22,000 retail kiosks.

San Marcos, Ca, Us

Manage warranty claim process, product testing, and industry representation for product quality and installation requirements. • Supervise / Oversee the Warranty Claims and Technical Support department for Eldorado Stone nationwide.• Developed and implemented a new warranty claims tracking system to analyze 600-plus claims per year. Monthly and year-end reporting of claim issues, resolution costs, and defective product trends. Provided results to QA to reduce manufacturing defects. • Served as the Technical Committee co-chair for the Masonry Veneer Manufacturers Association (MVMA) to effectively create installation standards to be used by all manufactured stone companies in the United States.• Served as Task Group Chair within American Society for Testing and Materials (ASTM) responsible for creating the industry’s first product specification for manufactured stone veneer.

Mba, Information Technology

Ba, Psychology/Animal Behavior