Aaron Mckevitt Email & Phone Number

Duluth, Ga, Us

As a pivotal member of the executive leadership team, I spearhead the marketing and growth strategies at this dynamic, high-growth healthcare company. I collaborate with key stakeholders to establish visionary marketing strategies that drive consumer acquisition and retention for our orthopaedic practices across the Southeast. After gaining organizational alignment in these strategies, I then lead the execution of all digital, traditional, and grassroots marketing campaigns.

Tucker, Ga, Us

I led four departments—Marketing, Creative Services, IT/Web Development, and the newly launched Administrative Project Management group—managing more than 60% of our company’s employees. Serving as the executive liaison for our clients in need of marketing and creative work, we have doubled the size of two of our largest contracts, added on two more large contracts, and set a new agency record for most Tellys won in a single year.

Tucker, Ga, Us

I led the development and implementation of innovative communications plans for our agency’s largest clients--including the Federal Aviation Administration (FAA), the National Institute of Standards and Technology (NIST), and several divisions within the Centers for Disease Control (CDC). For these clients, I provided expert counsel to create digital advertising, educational, public relations, social media, and events strategies for multiple markets across the U.S.

Atlanta, Ga, Us

I managed a multi-site team, instilling best practices to meet company’s marketing priorities. I engaged with professional and college sports teams to develop sponsorship partnerships. And I planned and tracked operating budget, as well as served as brand ambassador to ensure adherence with design standards.CREATING IMPACT:• Enhanced UX to drive additional volume and revenue by championing creation of new website for health system.• Served on COVID-19 Executive Leadership Team, strategically crafting messaging for different channels to reach physician, senior leader, and employee audiences.• Advised system leaders on post-merger integration of web assets, signage, and branding to leverage combined power of both healthcare systems, which totaled 5 hospital campuses and 24,000 employees.

Lawrenceville, Georgia, Us

I authored a marketing plan to support organization’s integrated business plan. I directed all advertising, quarterly external magazine, monthly newsletter, and press releases to propel brand reputation. I served as public information officer for crisis communication events. And I piloted organization’s brand through major merger process.CREATING IMPACT:• Championed aggressive digital marketing strategy, including paid search and Google My Business tactics, which increased back pain conversions by 125% YOY, primary care appointments scheduled online by 209% YOY, and high-value new bariatric patient appointments by 27% over 2 years.• Directed one of Georgia’s most innovative healthcare social media programs, increasing Facebook link clicks 211% and audience engagement 27% YOY.• Using market research, allocated $4M operating budget for digital advertising, website development, media relations, and community relations, as well as traditional advertising in a top ten US media market.

Lawrenceville, Georgia, Us

I leveraged $3.5M budget to develop highly impactful marketing plan. I unified media relations, internal communications, and physician relations/sales teams behind new organizational vision. And I directed agencies and consultants, partnering to build marketing campaigns, serving as executive director for TV and radio ads. CREATING IMPACT:• Boosted focus and engagement of marketing team on critical projects, facilitating teamwork while gathering support and trust of senior leaders, by launching new ROI goals and KPI initiatives.• Pioneered e-newsletter, accruing 23,000 subscribers and a 26% click rate—7x higher than the industry average.• Led award-winning sports medicine campaign that increased consumer preference in system’s primary service area from 12.6% to 20.4%, vaulting ahead of closest competitor (Emory Healthcare) by nearly 8%.

Lawrenceville, Georgia, Us

I created and executed marketing programs for system and service lines. I also served as primary liaison with advertising agency to guide successful branding campaigns. CREATING IMPACT:• Modernized social media program by introducing new ideas for consumer engagement, drawing in more than 15,000 Facebook followers and ranking 15th in US and 1st in Georgia on NurseJournal.org’s Top 100 Most Social Media Friendly Hospitals.• Coached colleagues, employees, and physicians on writing, interviewing, and social media best practices.• Launched successful system blog to position SMEs organization-wide as industry thought leaders.

Lawrenceville, Georgia, Us

I forged vital partnerships with stakeholders as account manager for organization’s most profitable departments. I also supervised and streamlined key community sponsorships and collaborations. CREATING IMPACT:• Planned and revised award-winning Vim & Vigor magazine as managing editor of the quarterly, 55,000-circulation publication.• Orchestrated 2nd most liked adult hospital Facebook page in Georgia. Strategy was used as case study by Georgia Association for Developmental Professionals and Gwinnett Chamber of Commerce.

Lawrenceville, Georgia, Us

I worked in partnership with public relations and advertising teams to augment and improve intra-department relations. I developed internship program, supervising 4 interns. And I pioneered and managed award-winning social media programs.

Lawrenceville, Georgia, Us

I took initiative on departmental projects, assisting in media relations and internal communication, quickly earning the trust and respect of colleagues.

New York, Ny, Us

I honed media relations and presentation skills in senior campaign project to promote an event hosted by the world’s largest public relations firm. The event educated hundreds of college students from across the country about the rise of social media.

Atlanta, Ga, Us

I gained valuable experience in a professional setting by drafting press releases and assisting in event planning.

Cumming, Ga, Us

I reported on local sports, including high school football and basketball and youth baseball tournaments. I also penned an editorial based on a personal experience trying out for a Major League Baseball team.

Abj, Public Relations

Master Of Business Administration - Mba