Aaron Mckevitt Email and Phone Number
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Known for my strategic thinking and relational leadership, I have guided effective teams and successful marketing campaigns for 15+ years. Having graduated cum laude with my undergraduate degree from the University of Georgia and magna cum laude with my MBA from Auburn University, I have been promoted six times, accelerating change and creating measurable results for two of metro Atlanta’s largest health systems and the country's foremost government communications agencies.Throughout my career, I’ve had the honor of working in several high-visibility areas:• Directed Marketing, Creative, Public Relations, Project Management, and Community Relations teams, developing cohesive branding and messaging.• Built relationships and consensus to move the organization forward as point person with key stakeholders, agencies, and sponsorship partners.• Served as Public Information Officer on Executive Crisis Communications Team, including during the COVID pandemic.• Launched and directed groundbreaking social media program.• Managed the award-winning Vim & Vigor magazine.______________________________________________________________________________TESTIMONIALS• “I’ve seen Aaron learn his industry and his competitors. He thinks through each campaign with consideration of internal client goals, overall brand adherence, and the needs of the target audience.” – Holly Laugle, Director of Campaign Strategy, Wunderman Thompson• “Aaron cast a vision for the entire department and rallies the team around common goals. He works very hard to equip, inspire, and model great leadership through clear communication, a positive attitude, and encouragement.” – Keyonda Noel, Senior Manager of Marketing Operations, Cotoviti• “Complimenting your ability to solve problems and effectively communicate, you are also able to make great decisions and display great judgement. By doing so with thorough explanation and diplomacy, you have demonstrated leadership and built credibility with your peers and others.” – Jay Dennard, Vice President & COO, Northside Hospital Gwinnett & Duluth______________________________________________________________________________NOTABLE AWARDS• 2022 Telly Awards, Wins in 8 categories• 2017 Aster Awards (Marketing Healthcare Today) – E-newsletter Series• 2014 Top 100 Most Social Media Hospitals (NurseJournal.org) – 15th in US, 1st in Georgia• 2012 Phoenix Award (Public Relations Society of America-Georgia) – Integrated Communications• 2011 Target Award (Georgia Society for Healthcare Marketing & PR) – Employee Communications
U.S. Orthopaedic Partners
View- Website:
- us-orthopartners.com
- Employees:
- 44
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U.S. Orthopaedic PartnersDuluth, Ga, Us
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Senior Director Of Marketing & GrowthU.S. Orthopaedic Partners Jul 2023 - PresentAs a pivotal member of the executive leadership team, I spearhead the marketing and growth strategies at this dynamic, high-growth healthcare company. I collaborate with key stakeholders to establish visionary marketing strategies that drive consumer acquisition and retention for our orthopaedic practices across the Southeast. After gaining organizational alignment in these strategies, I then lead the execution of all digital, traditional, and grassroots marketing campaigns.
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Director Of Marketing And Creative ServicesCatmedia Feb 2022 - Jul 2023Tucker, Ga, UsI led four departments—Marketing, Creative Services, IT/Web Development, and the newly launched Administrative Project Management group—managing more than 60% of our company’s employees. Serving as the executive liaison for our clients in need of marketing and creative work, we have doubled the size of two of our largest contracts, added on two more large contracts, and set a new agency record for most Tellys won in a single year. -
Director Of MarketingCatmedia Mar 2021 - Feb 2022Tucker, Ga, UsI led the development and implementation of innovative communications plans for our agency’s largest clients--including the Federal Aviation Administration (FAA), the National Institute of Standards and Technology (NIST), and several divisions within the Centers for Disease Control (CDC). For these clients, I provided expert counsel to create digital advertising, educational, public relations, social media, and events strategies for multiple markets across the U.S.
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Strategic Marketing & Pr ManagerNorthside Hospital Aug 2019 - Mar 2021Atlanta, Ga, UsI managed a multi-site team, instilling best practices to meet company’s marketing priorities. I engaged with professional and college sports teams to develop sponsorship partnerships. And I planned and tracked operating budget, as well as served as brand ambassador to ensure adherence with design standards.CREATING IMPACT:• Enhanced UX to drive additional volume and revenue by championing creation of new website for health system.• Served on COVID-19 Executive Leadership Team, strategically crafting messaging for different channels to reach physician, senior leader, and employee audiences.• Advised system leaders on post-merger integration of web assets, signage, and branding to leverage combined power of both healthcare systems, which totaled 5 hospital campuses and 24,000 employees. -
Strategic Marketing & Public Relations ManagerGwinnett Medical Center May 2019 - Aug 2019Lawrenceville, Georgia, UsI authored a marketing plan to support organization’s integrated business plan. I directed all advertising, quarterly external magazine, monthly newsletter, and press releases to propel brand reputation. I served as public information officer for crisis communication events. And I piloted organization’s brand through major merger process.CREATING IMPACT:• Championed aggressive digital marketing strategy, including paid search and Google My Business tactics, which increased back pain conversions by 125% YOY, primary care appointments scheduled online by 209% YOY, and high-value new bariatric patient appointments by 27% over 2 years.• Directed one of Georgia’s most innovative healthcare social media programs, increasing Facebook link clicks 211% and audience engagement 27% YOY.• Using market research, allocated $4M operating budget for digital advertising, website development, media relations, and community relations, as well as traditional advertising in a top ten US media market. -
Marketing ManagerGwinnett Medical Center Jul 2015 - May 2019Lawrenceville, Georgia, UsI leveraged $3.5M budget to develop highly impactful marketing plan. I unified media relations, internal communications, and physician relations/sales teams behind new organizational vision. And I directed agencies and consultants, partnering to build marketing campaigns, serving as executive director for TV and radio ads. CREATING IMPACT:• Boosted focus and engagement of marketing team on critical projects, facilitating teamwork while gathering support and trust of senior leaders, by launching new ROI goals and KPI initiatives.• Pioneered e-newsletter, accruing 23,000 subscribers and a 26% click rate—7x higher than the industry average.• Led award-winning sports medicine campaign that increased consumer preference in system’s primary service area from 12.6% to 20.4%, vaulting ahead of closest competitor (Emory Healthcare) by nearly 8%.
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Senior Marketing CoordinatorGwinnett Medical Center Oct 2012 - Jul 2015Lawrenceville, Georgia, UsI created and executed marketing programs for system and service lines. I also served as primary liaison with advertising agency to guide successful branding campaigns. CREATING IMPACT:• Modernized social media program by introducing new ideas for consumer engagement, drawing in more than 15,000 Facebook followers and ranking 15th in US and 1st in Georgia on NurseJournal.org’s Top 100 Most Social Media Friendly Hospitals.• Coached colleagues, employees, and physicians on writing, interviewing, and social media best practices.• Launched successful system blog to position SMEs organization-wide as industry thought leaders.
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Marketing CoordinatorGwinnett Medical Center Jun 2010 - Oct 2012Lawrenceville, Georgia, UsI forged vital partnerships with stakeholders as account manager for organization’s most profitable departments. I also supervised and streamlined key community sponsorships and collaborations. CREATING IMPACT:• Planned and revised award-winning Vim & Vigor magazine as managing editor of the quarterly, 55,000-circulation publication.• Orchestrated 2nd most liked adult hospital Facebook page in Georgia. Strategy was used as case study by Georgia Association for Developmental Professionals and Gwinnett Chamber of Commerce.
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Assistant Coordinator Of Marketing & CommunicationsGwinnett Medical Center Jun 2008 - Jun 2010Lawrenceville, Georgia, UsI worked in partnership with public relations and advertising teams to augment and improve intra-department relations. I developed internship program, supervising 4 interns. And I pioneered and managed award-winning social media programs.
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Marketing & Communications InternGwinnett Medical Center Jun 2008 - Jun 2008Lawrenceville, Georgia, UsI took initiative on departmental projects, assisting in media relations and internal communication, quickly earning the trust and respect of colleagues.
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Publicity CoordinatorEdelman Digital Bootcamp Jan 2008 - May 2008New York, Ny, UsI honed media relations and presentation skills in senior campaign project to promote an event hosted by the world’s largest public relations firm. The event educated hundreds of college students from across the country about the rise of social media. -
Marketing & Public Relations InternNorthside Hospital May 2007 - Aug 2007Atlanta, Ga, UsI gained valuable experience in a professional setting by drafting press releases and assisting in event planning.
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Contributing WriterForsyth County News Jun 2000 - May 2006Cumming, Ga, UsI reported on local sports, including high school football and basketball and youth baseball tournaments. I also penned an editorial based on a personal experience trying out for a Major League Baseball team.
Aaron Mckevitt Skills
Aaron Mckevitt Education Details
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The University Of GeorgiaPublic Relations -
Auburn UniversityMaster Of Business Administration - Mba
Frequently Asked Questions about Aaron Mckevitt
What company does Aaron Mckevitt work for?
Aaron Mckevitt works for U.s. Orthopaedic Partners
What is Aaron Mckevitt's role at the current company?
Aaron Mckevitt's current role is Award-Winning Marketing Professional ➱ Successfully leading marketing campaigns that drive results for 15+ years.
What is Aaron Mckevitt's email address?
Aaron Mckevitt's email address is mc****@****ail.com
What is Aaron Mckevitt's direct phone number?
Aaron Mckevitt's direct phone number is +177072*****
What schools did Aaron Mckevitt attend?
Aaron Mckevitt attended The University Of Georgia, Auburn University.
What are some of Aaron Mckevitt's interests?
Aaron Mckevitt has interest in Social Services, Children, Economic Empowerment, Civil Rights And Social Action, Electronics, Education, Poverty Alleviation, Sports, Human Rights.
What skills is Aaron Mckevitt known for?
Aaron Mckevitt has skills like Strategic Communications, Social Media, Marketing, Event Planning, Internal Communications, Media Relations, Copy Editing, Strategy, Press Releases, Leadership, Brand Management, Editing.
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