Aaron Cronin Email & Phone Number

Sunshine Coast, Queensland, Australia

- Responsible for developing and implementing project communication and stakeholder engagement plans and issues management strategies to maximise community and stakeholder support and minimise reputation risk for the Beerburrum to Nambour Rail upgrade - Stage 1, in compliance with contract specifications relating to community and stakeholder engagement.

Brisbane, Queensland, Australia

- Consulted into Brisbane City Council’s Green Bridges Program Team as Project Engagement Lead for the Breakfast Creek / Yowoggera Bridge from March 2022 – March 2024 to plan and deliver the over-arching communication and engagement program during construction, from critical start-up to completion, including media and operational communications, internal and external stakeholder briefings, issues management, event management, promotional collateral and awards writing. - Strategically advised Containers for Change (COEX) on the launch of state-wide campaign awareness activities, involving event and ambassadorial management, and managed the delivery of promotional activities, including proactive media statements and talent interviews, to boost reach and awareness in key media markets throughout Queensland. - Managed and delivered key awards collateral for the Queensland Major Contractors’ Association Awards 2021, including award presentations, booklets, submission profiles for award category nominees and promotional collateral.- Supported community consultation activities on the Sunshine Coast Council New Planning Scheme Engagement, including leading the production of a region-wide promotional video, coordination of stakeholder briefings and in-depth data analysis and reporting activities.

Sunshine Coast, Queensland, Australia

- Managed business development, operations, project delivery and a friendly bunch of experts integrating web, social and online advertising to open up new market segments, generate leads and increase revenue for businesses.

Gold Coast, Queensland

- Planned and delivered the over-arching communication and engagement programs for some of Queensland’s largest public infrastructure projects, valued between $200 million and $1 billion (i.e. Pacific Motorway (M1) Mudgeeraba to Varsity Lakes upgrade: Delivery; Pacific Motorway (M1) Varsity Lakes to Burleigh upgrade (as part of the M1 Varsity Lakes to Tugun upgrade): Design & Delivery; Pacific Highway (western service road) early works upgrade (as part of the M1 Eight Mile Plains to Daisy Hill upgrade): Delivery)- Led the development, implementation and evaluation of strategic, tactical and operational communication plans, exceeding target reach and engagement KPIs on time, on budget - Managed proactive media and publicity opportunities, involving the preparation of media kits and media events involving high-profile parliamentary officials, consistently stimulating positive national media coverage - Developed robust relationships with internal and external project stakeholders through multi-faceted communication and engagement strategies, involving significant risk management, problem negotiation and dispute resolution skills, leading to project savings in excess of $100,000 - Managed crisis communications including planning, coordination of internal briefings, external correspondence with media and post-crisis evaluation activities, successfully protecting both project and political reputations - Planned, developed and delivered marketing and communication materials including media releases, newsletters, web content, multimedia, scripts and speeches, situation updates, ministerial correspondence, reports and more.

Brisbane, Australia

- Implemented and managed national radio and digital communication campaigns worth up to $1 million for over 50 agency clients, including Super Amart & Dominos, consistently delivering over 20% ROI (i.e. 17% market average)- Cross-collaborated with local and national teams, including sponsorships, promotions and traffic, to effectively project manage and meet target reach and frequency KPIs on 100% of campaigns- Contributed toward business acquisition and retention activities, including the campaign creative and pitching process, exceeding monthly sales budget targets by up to 100%- Extensive knowledge and application of sales and CRM systems, including Salesforce, IBMS & AdVenture - Analysed and interpreted data to present quantitative post-campaign reports to optimise client retention.

Brisbane, Australia

- Developed and project managed internal communication and marketing campaigns for top-tier multinational entities, including Aurizon and Commonwealth Games, exceeding set traffic, engagement and retention KPIs- Developed, activated and evaluated change communication initiatives for a global firm with over 600 staff transitioning into the world’s tallest commercial timber office building, resulting in above-average industry engagement and conversion - https://www.aurecongroup.com/projects/property/25-king - Co-managed product rebranding, public relations and launch activities for multinational organisations, including Greyhound Australia, stimulating national media interest- Delivered stakeholder engagement, crisis communications and media relations efforts on several multimillion-dollar projects, including GC2018 Commonwealth Games and DTMR roads projects, reducing individual project delivery costs by between ten-to-fifty thousand dollars- Project managed content creation on tender and awards submissions for multimillion-dollar infrastructure projects, receiving CCF Finalist nominations on all submissions- Coordinated and facilitated events, including media opportunities, workshops, public displays and forums.

Brisbane, Australia

- Co-developed and implemented strategic communication and marketing campaigns for both local and multinational organisations, consistently exceeding internal reach and engagement KPIs- Planned and delivered community liaison, stakeholder engagement and relationship management services on multimillion-dollar infrastructure projects, effectively engaging a total of over 100,000 stakeholders- Project managed multiple teams in the delivery of website redevelopment projects while personally executing web content creation and SEO services, exceeding unique traffic and lead conversion KPIs - https://mcilwain.com/ - Contributed heavily toward in-house communications, media, digital marketing and operational activities, involving internal process optimisation, case studies, blog posts and social media management- Managed the maintenance of stakeholder databases and adhered to reporting requirements- Managed project contact points in accordance with response deadlines via telephone information lines, email and social channels.

Brisbane, Australia

Co-managed a Front of House team of over 200 casual employees to deliver a world-class live theatre and customer service experience for over one million patrons per year, involving advanced leadership, communication, collaboration, and both problem identification and resolution skills.

Grey Street, South Brisbane

Provided thousands of patrons with a positive customer service experience through quality ushering, concierge and foyer commissionaire services to support the delivery of world-class live theatre.

Brisbane

Assisted the Agency Sales team for HIT105 on tasks including, but not limited to:-Completed pre and post-time reports to manage advertisement schedules and showcase value for clients;-Conducted data-driven analysis through the identification of existing clients' advertising expenditure across market competitors via the use of AirCheck; -Liaised with Agency Sales Managers, Sales Coordinators and Campaign Ideas Managers to assist with a range of campaign-oriented tasks;-Assisted with the organisation of campaign events and functions for both media agencies and clients.

Contributed toward enhancing the company’s online presence via content creation, SEO, Google AdWords and social media management. Incorporated Google Analytics to monitor the effectiveness of ongoing online marketing strategies/campaigns against key performance metrics.

Bowen Hills

Identified topical and relevant news story ideas, conducted one-on-one interviews in the field, participated in press conferences and constructed news stories for both print and online media in line with real world deadlines. https://www.couriermail.com.au/sport/rugby/queensland-reds/rebelsbound-winger-dom-shipperley-set-for-long-stint-on-sidelines-following-ankle-surgery/news-story/453a505790cde96aa6180331ee713a23

Fortitude Valley

Sourced, researched, drafted and broadcast radio news stories for the morning and lunchtime bulletins live on air.

Bachelor Of Journalism & Bachelor Of Business, Marketing, Gpa: 6.25

Activities and Societies: ✓ QUT Business School Dean’s Award for Excellence - 2015 Academic Year ✓ Winner - 2015 Parmalat Strategic.

Completed Year 12 With An Op 3.