Public Relations Manager - Corporate Communications
Burbank, Ca, Us
- Reporting to the senior vice president of global corporate communications, managed external communications for key lines of business and franchises. Disney Consumer Products is the business segment of The Walt Disney Company that extends the Disney brand to merchandise ranging from apparel, toys and home décor to foods and beverages, stationery, electronics and animation art. - Developed and oversaw communications plans, media events and philanthropic outreach.- Drafted news releases, website content, internal communications pieces, key messages, and other communications for senior leadership. - Pitched key media outlets with the simultaneous goal of raising the profile of key executives and raising awareness of new product lines. - Produced video content for the launch of Disney’s first YouTube Channel, Disney Living. - Provided direction on the appropriate way to handle media inquiries, including developing messaging or handling inquiries as needed.- Identified, hired and managed outside communications consultants or other vendors as needed.- Leveraged fashion designers, celebrity seeding and the release of feature films to drive media coverage.