Digital Marketing Specialist
CurrentAs a freelance digital strategist, I have honed my expertise in SEO, PPC, and social media marketing to help businesses maximize their online presence. My responsibilities encompass a range of strategic and tactical activities, including:- Developing comprehensive digital strategies tailored to clients' goals, target audience, and industry trends.- Conducting in-depth keyword research and analysis to optimize website content and improve organic search rankings.- Managing and optimizing campaigns across various platforms, such as Google Ads (PPC) and social media advertising (Facebook, Instagram).- Building websites on WordPress and optimizing pages/posts with tools like YoastSeo.- Creating engaging digital strategies to enhance brand visibility, increase audience engagement, and drive conversions.- Performing website audits and implementing on-page, technical and off-page SEO techniques to enhance site performance and user experience.- Monitoring and analyzing key performance indicators (KPIs), providing insightful reports, and making data-driven recommendations for campaign optimization.- Staying up to date with industry trends and emerging digital marketing strategies, implementing innovative approaches to drive results for clients.With a strong focus on ROI and a passion for delivering measurable results, I leverage my analytical skills, creative thinking, and industry knowledge to help businesses thrive in the digital landscape.