Rodeo Logistics helps to run rodeos more efficiently as well as manage athletes, seasons and scoring, events, and venues.Partnered with senior business leaders to define core metrics, understand data needs, and develop scalable solutions with rapid development and reusability. √ Expedited reporting efficiency by creating 20+ data analytics dashboards using Tableau, providing automated, customizable, & real time data to diverse stakeholders. Effectively automated all data and business analysis processes.√ Leveraged SQL for ETL processes, reporting and dashboarding, effectively transforming, querying, and managing various datasets.√ Oversaw sales growth from 10K to 300K+ by envisioning and implementing the design and delivery of reports for the new product, Open Stalls.√ Improved conversion rates and sales growth by designing Google Analytics dashboards to track customer acquisition, engagement, and behavioral data.

Moment House empowers artists and creators to deliver unique live experiences to their worldwide community digitally.Designed and implemented innovative strategies to extract, transform, and analyze data for various teams across Moment House. Delivered actionable solutions to improve products and solve business problems.√ Improved revenue generation, data insights, and customer experience by employing 20+ expert-level predictive models, data visualizations, dashboards, ad-hoc reports, and tool development using tools such as SQL, Tableau, Python, and Retool.√ Ignited cross-functional performance by creating and continually optimizing 10+ data dashboards through Tableau. √ Developed Python-based ETL programs to clean, improve, and aggregate millions of records of data.√ Advanced future product improvements and enabled data-driven decision making by designing, implementing, and creating 50+ custom events and product analytics dashboards covering acquisition, engagement, and behavioral data.√ Utilized Retool to create 15+ tools for internal use, including ETL for data cleansing and streamlining, product development, and customer management.

Dave’s Analytics provides statistical analysis and data-driven methods to optimize gambling picks on video game simulations.Envisioned, launched, and managed a company that provided an analytical approach to betting. Facilitated success by initiating a 24/7 data collection process utilizing over 10 different systems and computers. Implemented innovative automation techniques using 3 separate softwares to enable quicker data capture and exceptionally accurate results.√ Created a next-generation data collection system collecting data for 100K+ simulations across the 2 video games Madden and NBA2k.√ Drove continuous improvement and streamlined big data capture by creating and managing a statistical analysis system that automatically analyzed critical data and shared insights and top picks to subscribers and contributors.√ Accelerated customer acquisition by creating trial, referral, and incentive programs to win new business.√ Grew monthly subscription holders to 75 and customer base to 300+ within three months by guiding operational success, building social media strategy, and proving success to customers. Hired and scaled my team to 30+.

Athlyte is an advanced analytics/data mining platform for major Division 1 college sport programs providing personalized sports analytics portals for player, team, and game statistics including streaks, thresholds, records, and custom predictive analysis.Key contributor in building Athlyte from the ground up through customer acquisition and management, data mining and transformation, app design, and project management.√ Designed and implemented four analytical tools including a custom query, data explorer, analytics tracker, and an automated analytic alerting system.√ Managed data mining processes from various sources, performing ETL to clean and transform data.√ Was the sole POC for all external stakeholders, performing all sales visits, on-boarding, requirement collection, and tailoring solutions to their needs.√ Grew revenue and active user base by implementing actionable insights and driving the product roadmap forward.√ Collected, managed, and analyzed data from five sports, 200 universities, 600 teams, 7.5K games, and 15K+ athletes.

The Media Relations department promotes and manages all media and public relations for athletic teams.Developed, executed, and contributed to digital marketing, media relations, social media strategies, and stat keeping for 12 sports. Select Achievement:√ Selected to lead media relations for the 2018 football season; managed statistical information, coordinated press conferences, wrote post-game recaps, and created game manuals for upcoming games.

Implemented data analytics and visualization tools to classify, organize, and apply large data sets. Presented data-driven business strategies to the Longhorn Foundation and management.Select Achievements:√ Developed a strategic approach to increase donations by analyzing meetings, donor capacity outcomes, communication type/frequency, individual characteristics, and team performance.√ Recommended data collection process improvements to gift officers and strategy departments.

Designed, created, and implemented a system that alerts analysts when a statistically significant event occurs in online chatter.

Developed a solution to track proximity between caregiver and infant to aid in research for Stanford University.

SSB executes data warehousing, management, and CRM for sports and entertainment organizations. Gathers data about fans and develops data-driven marketing campaigns to increase ticket sales and the gameday experience.Performed complex data analysis using SQL to identify, research, and resolve issues (sales data duplication, missing data, systematic errors, saturated data, incorrect data types, and formatting issues) for 20 projects across five professional and collegiate leagues. Resolved the root issue for every project.

Led a team whose goal was to create and develop a tour about the history of University of Alabama football which follows the guidelines and requests of our client, the Paul Bear Bryant Museum.

Refined and improved the online sector of a clothing brand which donates 10% of profits to polar bear conservation.