I have delivered dynamic leadership for over 20 years- driving strategies and leading major product categories for some of the biggest, best brands in the world, including 17+ at Nike and Brand Jordan. Through these experiences, I have continually sought to identify the "secret sauce" and winning Principles that work- and deliver consistent, lasting results. This "Product PhD" gives a unique perspective on the consumer and the product process; and allows me to objectively evaluate a brand's strengths (and weaknesses), and identify strategic growth and process opportunities.

Responsible for Complete Category Reset, including; • Launch of Harden V.1 Signature Product and Rollout• New Franchise Focus and Line Architecture • Management of Key Assets, including Lillard / Rose / Wiggins• Alignment with Global Merch and Regional GTM Teams• Immediate Business Turnaround - including 50% growth, and 200+ bps

• Drove Strategy and Execution, with exceptional results: - Footwear Revenue up 50%+ across multiple categories• Led and Inspired the Triad teams: Design, Development, and Product Marketing• Greatly Improved Profitability and other key metrics• Led Introduction of UA’s most significant product launches to date - Curry 1 & 2, Speedform Apollo, and Gemini• Set and Spearheaded new Brand Footwear Strategy with C-Suite - Focus on True Performance, Fit, and Athlete Solutions• Launched new, comprehensive 3-year Line Plan, aligning sub-category plans with Design, Brand, Development, and Sourcing• Guided cross-functional team that created the new Speedform Gemini model- easily the brand’s best reviewed running shoe ever.• Drove Dialogue and Innovation Thinking, and Industry Best Practices• Laser Focus on Great Product and Great Results• Delivered a consistent record of success hitting all key metrics: - Performance x Profitability x Growth• Instituted complete reset of the Training Category; Including new brand marketing campaign “Earn your Armour” • Collaborated with Apparel team to ensure head-to-toe alignment• Partnered with International Merchandising and Country teams/distributors to drive 2X+ growth in all key categories and Geos• Functional PLM and POC for Training category, including new Phenom and Ultimate collections; gaining traction and placement with key mall partners for first time. • On-boarding and mentored 20+ new hires

• Led sales growth of over $100 million (+15% CAGR) • Launched holistic Jordan Training reset/lineup - with strong results and consumer adoption • Leader for Creative Voice and Product Direction across all categories• Instituted franchise strategy and focus on “edit to amplify” - boosting productivity 50% and top line revenue 20%• Briefed and led efforts for first ever Jordan Running introduction • On-boarded and mentored 4 new PLM’s and 1 promo coordinator• Collaborated with apparel to ensure head-to-toe alignment• Launched new, comprehensive 3-year line plan. aligning sub-category plans with design, brand, development, and sourcing• Collaborated and Led new communication and process benchmarks with global/geo partners - increasing Global sales significantly (+75% for FY13)• Go-to lead for all cleated models and marketing plans• Functional PLM and POC for important models such as: AJ28, Super.Fly, Air Jordan 2012 Lite, and D.Wade signature product• Collaborator w/ Nike Young Athletes category team to share plans/best practices

Led sales growth of over $70 million (+10% cagr) to over $150 million and 65%+ market sharePiloted introduction of first-ever visible-tech cleated modelsLed creative voice, functional and product direction across categoriesConcept Initiation and Stewardship for industry-defining products such as: Vapor series, Super Bad, Huarache, Diamond/Show Elite, Alpha series, and Vick/LT SignatureStrategic Lead and concept genesis for Griffey/Swingman CollectionLead merchandiser and go-to-market contact/presenterIdentified/Focus on 7v7 for Brand Driver/HeatLaunched new, comprehensive 3-year line plan. aligning sub-category plans with design, brand, development, and sourcingLed category direction for new reset of japan baseball. directed focus groups, team collaborationSet seasonal “category kick off” strategy and brand direction for both football and baseball Coordinated key market “DIG” trips to mine for consumer/athlete/retail insights at all levelsCore member of “Rivalries” and sport moments creative teamIn addition to role as global PLM, worked across functions in North America and Global partnersCreated strategic business and assortment plans to achieve sustained growth and market segmentationEmphasis on conveying stories and providing comprehensive tools for account marketingWorked seamlessly with account sales teams and buyers to drive sustained growth

Directed NW regional grassroots and promo efforts- from youth programs to Div 1A.Delivered consistent growth against targets. Focus on expanding Portland market and local team coverageServed as WHQ liaison to rep force with all product and sales strategies

Internal point of contact for all catalog, sales program, and GTM needs