Aaron Newman Email & Phone Number

Completed my MBA at the University of Miami, with a double major in marketing and international business. In addition to my studies I developed my leadership and knowledge scope through the following activities:• President of the Entrepreneurship Club• Graduate research assistant for Dir. of entrepreneurship • Project leader in GBP (Global Business Project)• Business Plan Competition Finalist • Graduate scholarship awarded for excellent academic achievements.

Hong Kong

Project-based work with a two-tiered objective: improve operation efficiencies for greater employee productivity and create greater sales results through improvements in the sales process. Developed and presented to the CEO recommendations for the website, lead generation process, competitor tracking, and a new integrated online marketing campaign. As the first-ever intern, took initiative to survey company procedures, identify areas of improvement, and create solutions.• Redesigned business processes and workflow to eliminate unnecessary steps for adding inbound leads to the sales system, saving one to two hours per day for key employees. • Improved the outbound sales lead generation by transitioning the system from a piecemeal approach to a structured network- based approach. This increased the number of leads per sales consultant and helped develop relationships with merchants through a trusted third party intermediary. • Presented recommendations for revisions to the website to improve sales conversions and create continuity in branding.• Increased Facebook likes by 22% in two months through an integrated online marketing campaign to convert the e-dm database into Groupon FB followers. This provided the company with a greater amount of daily touch points and increased daily sales driven through the social media platform. • Created an Excel spreadsheet to track, benchmark and easily analyze the growth and strength of competitors using FB followers as the primary metric data point. • Worked with a team of executives from Groupon International headquarters to create a category-segmented database as a tool for identifying the most profitable deals structured across national offices.

Japan

Worked with a virtual team of MBA students from top tier schools throughout the US as international consultants for a large independent hotel located in Kobe, Japan. Used McKinsey problem-solving framework when collecting, analyzing and synthesizing the primary and secondary data used to create a new marketing strategy for the hotel. Presented the plan to the company executives in Kobe. Almost all of the recommendations have been implemented or are in the process of being executed. • Recommended rack rate increase after analyzing the top line effect of price increases compared to lost revenue from the resulting decrease in occupancy. Hotel averaged 23% below competitors’ pricing with only a slightly higher occupancy rate. • Surveyed amenity spaces including restaurants, spa, stores, and personal services providers, which were being underutilized because of price discrepancies with, room rates. Aligned prices and increased revenues per square foot. • Created vertically integrated marketing program to promote internal services at strategic positions throughout the hotel. This led to greater guest awareness and utilization rates of services and facilities. • Updated the digital brand to reposition the hotel, improve the ranking and conversions of online sales, and expand the scope of the target market to include western travelers visiting Japan. • Top management has stated that their average daily rate, reservation numbers from online travel agency websites and internal service use have increased dramatically based on the team’s recommendations.

Reported to the V.P. of the school. Designed and developed curriculum, conducted assessments and used a variety of strategies to motivate students, build teams and class cultures to emulate a real-world application of academic skills. • Achieved the largest growth in FCAT scores in the school with over 50% of students moving up an achievement level in at least one of the two tested subject areas and 86% of students raising their scores from the previous year. • Contributed significantly to keeping the “A” grade for the school and thus added to maintaining the next year’s budget.

As a language instructor I planned lessons, taught English and culture to Japanese middle school students and developed a broader perspective and greater appreciation for other cultures.

Reported to the Assistant General Manager. Managed a staff of over 200 employees through training, supervision, labor control, shift rotations, and employee and customer relations.

Mba, Marketing And International Business

Activities and Societies: -President of the MBA Entrepreneurship Organization. -Graduate Research Assistant to Director.

Master Certificate, Internet Marketing

Bachelor Of Science, International Business Management And Japanese

Activities and Societies: Golden Key International Honour SocietyGraduated in the top 10% of my class with a 3.7 GPA.