We partner with profit-driven Amazon brands, helping them grow by managing their Amazon advertising to ensure every dollar spent is aligned with boosting their net profit.

Helped Sean Smith grow his Amazon Advertising agency by managing several key accounts. Built SOPs to improve internal and external processes such as client communication, reporting, and campaign optimization.

Managed Sprout Social's display advertising campaigns across Facebook, LinkedIn, Twitter, and the Google Display Network to increase client acquisition.

Victor is where I was first introduced to selling on Amazon. I managed this private label manufacturer's Amazon PPC account as well as assisted with quality assurance, listing optimization and fulfillment.

Managed day-to-day client communication to successfully execute digital advertising campaigns on regional, national, and global integrated accounts, which resulted in a 100% increase in new client business.Coordinated within teams consisting of 1-7 touch points that range from associates and executives to directors of marketing on a daily basis via phone, email, and in-person meetings.Strategized integrated marketing campaigns that aligned with client's overall marketing goals on a monthly, quarterly, and yearly timeline. Upsold clients on advertising capabilities, such as a 33% increase in retainer fee by selling Twitter advertising to LG&E and KU, a service utility corporation based in Louisville, Kentucky. Placed search, social, display, and remarketing ads on major digital platforms including Google, Facebook, Twitter, LinkedIn, YouTube and the iAd network.Split-tested (A/B tested) digital advertisements to produce comparative data, recorded data into databases, and utilized findings to provide sound recommendations.Optimized digital ads by monitoring and analyzing key performance metrics in order to identify opportunities for improvement, such as increasing ad engagement and cost-efficiency by modifying ad creative and settings. Developed marketing collateral that aligned with brand standards for seven clients in the industries of real estate, tourism, consumer electronics, retail, religion, software, an service utilities. Efficiently managed up to $300,000 of client ad spend by creating excel spreadsheets and monitoring ad performance to effectively meet client budgets. Trained and managed digital advertising interns on agency processes such as keyword/target research, campaign planning, product, competitor, target and industry analysis, digital ad placement, analysis, reporting, and business etiquette.

Implement and optimize digital advertisements for seven clients with budgets of up $6,000 per month. Report performance to client on a weekly basis and adjust campaign accordingly to reach overarching objectives and goals.

Strategized with the director of marketing regarding social media campaign budget, strategy, tactics, and implementation that coincided with WonderLab’s overall marketing communication goals.Worked closely with cross departments in developing marketing strategies and communicating results. Organized and maintained an ongoing calendar of scheduled campaigns.Collected and analyzed social media communication engagements through social listening devices such as Social Mention, Google Alerts, and Facebook analytics. Utilized analytics in order to improve marketing tactics.Created copy and visuals for social media marketing communication using Adobe Creative Suite. Gathered ethnographic data using qualitative research methods through social media and in-person interviews in order to improve marketing tactics.

Assisted university students and faculty working in STC labs with technology questions about software, multimedia applications, and other computing tools available on campus.Improved and developed the skills necessary to optimize job performance and professional growth.My experience as a Technology Center Consultant taught me how to communicate complicated processes to a wide variety of people. This experience has enabled me to be a skilled teacher and overall communicator.

Assisted the management of verbal and written communication between client and agency personnel comprising of 19 national and local accounts in the industries of financial, retail, healthcare, education, agriculture, real estate, non-for-profit, and the arts.Organized and maintained an ongoing calendar of project due dates for five national and local clients. Conducted primary and secondary research for 10 accounts using database systems such as Access Confidential and Internet search engines, which resulted in an account attainment of Harrison College.Utilized research analytics to develop six campaign strategies in project teams consisting of 2-5 members for clients such as BMO Harris Bank, American Pianists Association, and Harrison College.To say the least, Publicis has propelled me to be able to work in any fast pace environment.

Developed a 32-page marketing campaign and 20 minute presentation in response to a case study co-authored by Nissan Americas and the American Advertising Federation Academic Committee.Researched client, competition, target, and industry in order to identify potential problems and opportunities for Nissan America’s marketing strategy.

Strategized with the marketing team in developing and implementing an integrated marketing campaign for Indiana University’s annual Rock for Kids’ Sake music festival. Organized two promotional teams (viral & street) to execute marketing tactics. Rock for Kids’ Sake raised $1,670 for the Foundation of Monroe County Schools, exceeding annual donations by 23%.

Researched, networked and personally invited 27 industry professionals to MultiVisions conference.Developed marketing strategies as a team using traditional, viral, and street methods to create awareness for the MultiVisions conference resulting in the attendance of 200 students.