• Develop and execute marketing plans that align with Tops’ brand standards, address market threats and opportunities, and fulfill the company's strategic objectives• Direct all customer database analytics to understand and positively influence customers' shopping behavior• Leverage a full range of insight generating tools to ensure that business strategies and decisions are grounded in relevant consumer data• Coordinate with our advertising agency on the creative development of targeted and mass marketing collateral that fulfills the strategic objectives of each marketing initiative• Train store management teams at all retail locations on the proper execution of marketing programs• Manage the company's marketing promotions budget; complete forecasts, on-going tracking, and post-promotion analysis to ensure return on investment is maximized• Collaborate with category management, and the vendor community, to develop and improve retail merchandising initiatives with the goal of driving incremental sales and market share• Monitor a continuously evolving competitive landscape and create marketing strategies that provide differentiation and highlight our company’s key competitive advantages• Plan and execute store specific promotions that drive incremental traffic, sales and customer loyalty

• Analyzed consumer segments and developed targeted, multi-channel marketing plans to address segment needs and opportunities• Built strong relationships with retail and merchandising teams to share product, category and market specific data to identify and capitalize on business growth opportunities• Presented periodic ‘Voice of the Customer’ reports to store management teams and assisted them with developing customized action plans aimed at improving consumer perceptions • Provided counsel and influenced strategic plans across all facets of the business by driving and disseminating relevant market research

• Assisted in the creation of the Tops School of Business, designed to foster strategic thought leaders among retail management teams by exposing them to core marketing principles• Managed a cross-functional team of leaders from across the business to create and deploy a new cashier training and development program for all retail locations• Administered and analyzed an associate survey; presented findings to executive leadership to influence the development of a new company vision statement• Strengthened personal leadership and management competencies through various trainings

• Collaborated with professionals from multiple regulatory agencies on the regional and state levels to organize numerous public health drills, exercises and trainings• Coordinated a risk communication survey for populations with special needs• Analyzed research findings and presented best practices to the eight county health departments within the Western New York Public Health Alliance• Assisted with the development of the Niagara County Public Health Emergency Response Plan

Directed the activities of a 15-member conference staff to successfully plan and execute the Spring 2005 NEACURH Conference, bringing 350 leaders from college campuses across the northeast together to share best practices on improving residential life for students.