Senior Designer / Art Director
Since my start at SpectorSoft, I have lead the look/feel of the company rebrand - designing a new logo and corporate package (business cards, letterhead, shirts, hats, envelopes). While this rebrand was small, only updating the logo and color scheme to a more modern look, I also created standardized templates for company emails and powerpoint displays. Aside from branding projects, I was tasked with creating landing pages, subsequent websites for certain products, ppc campaigns, infographics and much more.Most recently (2014), I have created, managed and had creative oversight during a corporate brand split. This includes logotype and mark creation, color pallet, complete website, marketing collateral and everything under the sun needed to create a new brand. During this time I am providing art direction, project management and feedback with other designers/developers, and work in tandem with other departments to maintain brand and visual consistency.My daily responsibilities include, but are not limited to:brandingwebsite/landing page designemail design and codingtrandeshow collateralppc assetsinfographicsiconographytypographyproject management and directionoversight of visual creationconcept developmentcreate and establish guidelinesproject researchAnalytics/data driven