In short, I am responsible for the visual look and feel on all client projects whether it be illustration, print, web-based products or websites, branding and much more. Aside from creating the overall design I direct others who are responsible for any creative artwork, ensure development adheres to the design and desired function of a project, and coordinate with others to ensure tasks are met.

I am always looking to challenge myself and jump head-first into new and exciting projects. I run the course in conceptualizing, designing, and finalizing all work for any given project. Throughout my career I have been exposed to a wide range of projects that have broadened my horizons and increased my knowledge and experience. From print design, branding, illustration to web interfaces, I have experience in it all.

Since my start at SpectorSoft, I have lead the look/feel of the company rebrand - designing a new logo and corporate package (business cards, letterhead, shirts, hats, envelopes). While this rebrand was small, only updating the logo and color scheme to a more modern look, I also created standardized templates for company emails and powerpoint displays. Aside from branding projects, I was tasked with creating landing pages, subsequent websites for certain products, ppc campaigns, infographics and much more.Most recently (2014), I have created, managed and had creative oversight during a corporate brand split. This includes logotype and mark creation, color pallet, complete website, marketing collateral and everything under the sun needed to create a new brand. During this time I am providing art direction, project management and feedback with other designers/developers, and work in tandem with other departments to maintain brand and visual consistency.My daily responsibilities include, but are not limited to:brandingwebsite/landing page designemail design and codingtrandeshow collateralppc assetsinfographicsiconographytypographyproject management and directionoversight of visual creationconcept developmentcreate and establish guidelinesproject researchAnalytics/data driven

Create, design and code 3-5 emails each week. Each email surrounds a sale, offer or promotion that may last a day or month, requiring each email to be uniquely designed. Each design is carefully laid-out and special collaboration is done with the Marketing Department, Copywriters and Merchandising to adequately design and promote each email. The branding is that of high-end business, resembling a clean, modern and almost fashion-like appeal. As the sole designer for the email campaigns, I have easily designed and coded over 300 emails during my employment at Levenger.These emails have a direct impact on the company's daily, weekly, month and yearly revenue. In addition to spearheading the design aspect, I pay close attention to how each email relates to customers feedback; open-rates, clicks, a/b slit testing, etc. As a result, I have compared emails that had both a positive and negative response, thereby formulating the proper solutions to increase the results of future designs.

More than just your typical daily web edits. At Multiply I was not only responsible for maintaining, managing and designing all aspects of assets for the website and printed materials alike.Work revolving around the web consisted of designing icons, splash banners, banners and miscellaneous assets here and there. On a typical week, I may be asked to design a handful of IAB standard banners as well as 2-4 splash pages, both reflecting the same theme. From time to time there may be additional pages thrown into the mix for marketing purposes, such as A-B testing. On a monthly basis I was also responsible for creating/design and coding of company emails and newsletters.Work revolving around the print aspect included designing multiple 8x11 & 11x14 books, calendars, folded and non-folded photocards. Each book was meticulously constructed using Adobe Illustrator, designed for print, but also be exported to a UI (user interface). Multiply's photo books were also named Outstanding Product of 2009 By Disney's iParenting Media Awards.Aside from the design aspect, I was also responsible for collaborating with the Marketing and PR departments for any web collateral needed for upcoming promotions and events. A daily relationship with the Development team was always established for all website additions.