Manage all aspects of paid media applications for TRANZACT’s owned Spanish Medicare Advantage brand (Anhelo Salud).Develop and test high/low-level media strategies that cater to Spanish-speaking audiences to optimize overall campaign performance, effectively forecast KPI data against historical projections, and trial new ideas to maximize conversions.Implemented CAPI (Conversion API) to improve marketing measurement, futureproof against pixel degradation, and improve signaling to Meta, resulting in a decreased CPL of -27%, an increase in Contact rate of 23%, and a decrease in CPA of -33%.Implemented and managed Advantage+ Shopping campaigns for Anhelo Salud Meta brands to leverage Meta’s machine learning optimizations at the start of 2023’s open enrollment period. Resulting in an 11% rise in lead volume and an 11% decrease in spending year over year.Constructed a creative asset analysis for Kaiser Medicare Advantage Meta brands which analyzes the annual performance of non-AEP/AEP (Medicare Annual Enrollment Period) assets, while comparing them to Meta’s best digital practices. This framework is now used to evaluate the creative assets of all owned Meta brands (7 in total) and provide feedback to dictate quarterly creative refreshes as guidance for ongoing deliverables.Support the Organic Social Team’s creative ideation and conceptual strategizing initiatives to support TZ’s in-house influencer marketer/Medicare expert, accumulating over 334K impressions for Medicare Advantage and Medicare Supplemental verticals.Generate daily pacing reports using Microsoft Power BI visualization software for all Meta accounts that are used by cross-functional leadership teams (CRO, Creative, Business, TV, SEO) to analyze historical performance and forecast sales trends.Manage monthly invoicing/billing reports across the Medicare Advantage, Medicare Supplement, and Life and Supplemental verticals within Facebook Ads Manager.

The Ambitious Group is a boutique creative agency founded upon digital marketing, creative direction, and experiential production.We aim to serve as a cultural connector for ambitious brands where art, design, and strategy intersect to assist our clients in accomplishing their goals through digital strategy, and event management.Our social media management, creative strategy, and digital marketing services have supported the creative needs of reputable brands such as Fabletics, Boys and Girls Clubs of America, Jostens, Artspace, North Carolina State University, and many more!

Demographics Pro is the leading provider of actionable insights on social audiences for Instagram, Twitter, Facebook and YouTube. The data allows clients to analyze, influence and target consumers strategically for digital campaigns.Clients: Traackr, Julius, CAA, SpringHill Studios, Influencer Intelligence, ICM, Fohr, and Edelman

Supervised a team of 10 student ambassadors on promotional game day activities for the athletic department’s sponsor (Pizza Hut) to foster brand awareness.Synchronized promotional activities alongside televised media staff during media timeouts during home football games. Collaborated with management to create new marketing strategies to increase Pizza Hut’s campus sales and overall brand awareness. Maintained an active and friendly relationship with approximately 20,000 game day patrons, in the upper bowl of the Dowdy-Ficklen Stadium.

Assisted the curation of social media content for the Career Center, utilizing social media management tools including Hootsuite and other applications.Earned over 108.2 thousand impressions over a 91day period, while overseeing the department’s social media account. Utilized Adobe Illustrator to create comprehensive content, infographics, charts and, reports for campus distribution.

Communicated a thorough knowledge of product information: science, marketing initiatives, market research techniques, promotional venues, brand strategy, future challenges and opportunities that will influence the brand.Worked in close partnership with [Agency] Executive Management to identify potential new business opportunities, and develop plans utilizing the six media platforms of the Student Media Advertising Agency.Identified internal/external resources to address opportunity.Developed strategies to increase advertising revenue using the agency’s social media platformsDesigned advertising campaigns focused towards specified target markets.Represented the agency by attending various events/meetings increasing overall visibility.

Developed a marketing and promotions schedule guided by the program outcomes identified by the 10 year master plan.Assisted county management in developing the sports tourism market in the most rural parts of the County (Spring Hope, Bailey, Nashville, Red Oak, Oak Level).Identified capital projects for modifications to existing sports facilities to develop a sports tourism market that didn’t previously exist.Designed a wheelhouse of options for a sales network of potential and current clients to be reported to leadership.