Own paid search practice for 65 person performance marketing agency, directly managing more than $6MM in annual spend leading search marketing operations, account management, and business development. • Delivered 64% YoY conversion growth and 30% YoY reduction in cost per acquisition • Led six person search team through large-scale account restructures, daily optimization, and client management.• Secured two new clients and efficiently grew spend to $6MM in ad spend managed.• Pioneered landing page testing delivering a dozen tests, resulting in a 25%+ conversion rate improvement • Represent the agency at four major conferences including Search Love and Seattle Interactive Conference• Agency subject matter expert on paid search -- establishing best practices and developing more than a dozen decks for internal and client facing training as well as prospect pitches.• Developed client reporting for weekly performance calls and delivered ad hoc reporting and analysis on search campaigns for 40+ brick and mortar locations on a daily basis.

Manage lead generation search accounts totaling $4MM in ad spend delivering 25%+ YoY inquiry growth.• Act as search client manager for one national and four regional education brands• Managed landing page re-design project delivering 25% increase in conversion rate• Developed sales collateral and pitched to prospective clients to sell digital capabilities

GlassQuotes.net, USDALoans.us, GetPros.com•Optimized pages site-wide to drive conversions and highlight call-to-action•Built out and launched first PPC campaigns, exceeding conversion goals in the first week •Worked on entire PPC advertising process from keyword research to back-end lead qualification•Tested ad copy with messaging that pre-qualified traffic to improve conversion rate•Created affiliate account on Commission Junction to monetize unmatched leads

Performance Marketing Manager [2011-2012], Online Marketing Specialist [2010]•Facilitated cross-departmental projects with sales, SEO, PPC, affiliate, IT, and design teams•Developed and managed affiliate program on Linkshare and Pepperjam networks•Led regularly scheduled calls with network reps to analyze performance and identify opportunities•Authored 20 page company-wide social media blueprint to implement across three brands•Supervised social media team to establish social presence in accordance with social media blueprint•Performed ad testing, landing page auditing and keyword research during internship