I was fired as CEO from my first company. Why? Probably many reasons. Chief among them being we couldn’t figure out how to get customers predictably. 🔁 4 years later, I started another business. This one was acquired. It was mostly luck. And timing.We were at the right place at the right time.📉 A few years later I tried again. This one we wound down. Why? We were selling to the wrong customers - but it took us too long to figure that out.I wanted to learn how successful companies handled customer acquisition and strategy.I wound up building a new business unit inside an incredible founder-led company. I was able to experiment with every possible way to reach customers.But what I realized was that no matter the tactic, or tool - many of our best, fastest growing customers came through our CEO. His effort. His content. His voice. 🎙️I went out and spoke with another 40+ founders - and one consistent thing emerged.More investment in the sales machine ≠ proportional pipeline growth.So my question became: how do I recreate CEO-like magic when you have zero time, resources, or even if you’re not the CEO. 👉 Enter Mavin. A done-for-you service that starts more conversations and allows B2B founders, CEOs and revenue leaders to scale themselves. If you’re still reading and want to hear more about my thoughts on other topics, here are a few 🙂ON LEADERSHIP (and being a founder): you have many jobs. most important is to absorb chaos and pass down clarity.ON STRATEGY: strategy tells you where to go. execution helps you get there. action creates information which you can interpret as signal and inform strategy. market trends and timing matter deeply.ON STARTUPS: it’s hard, incredibly rewarding at times and devastating at others. If you like crazy rides this might be for you. Raising money intensifies it. Hiring a great coach can help.ON CAREER: follow your curiosity, it will keep you on the edge of what’s interesting and near the action. it will also give you a great story to tellON PERFORMANCE: we’re people. we also work. for the best results - operate in that order.Beyond this, I'm an active mentor for various Techstars programs and a number of New England area universities. Most content I consume is related to things like decision psychology, behavioral economics or evolution; or one of my hobbies: cooking, exercise or saltwater fishing.Let's connect!