Aaron Orcino Email & Phone Number

California, United States

San Francisco Bay Area

San Francisco, California, United States

San Francisco, California, United States

Executive Producer - Facebook Design SummitExecutive Producer - Meta Global Accessibility Summit

San Francisco

San Francisco Bay Area

A monthly curated collection of emerging artists and merchants that celebrates the rich cultural heritage of the SOMA Pilipinas district located in the heart of San Francisco's South of Market neighborhood.As the programming lead, I'm responsible for handling the production needs of various exhibitors during the night market; ranging from VR demos, performance art installations, and even full-blown karaoke setups.Content Strategist, Social Media & Marketing Manager, Digital Event Producer•Devised and oversaw the most successful social media campaign in the history of the organization, a global talent competition. As a result of concerted communication strategy, the contest received over 70,00 votes•Pitched the project plan to company founders and corporate sponsors to sell the vision and get buy-in on the new initiative. •Managed a cross-functional team of copywriters, graphic designers, and marketing interns in order to execute the plan over a 3-month span

Menlo Park, California, United States

Within the Facebook App Design Team - My Mission is to Align and Amplify Design team initiatives through thoughtfully curated eventsAccessibility Summit: Executive Producer for high-visibility external facing event• Oversaw full production from day 0 - including securing budget for the event, aligning internal resources, and managing 3 internal video production teams & 2 external teams• Product demos - created 7 professional grade Meta product demos to showcase new work. Oversaw writing, filming, video editing, motion graphics and legal/policy approvalsEvent Toolkit - to scale my impact I created a 14 page event guide which includes best practices, procedures and resources, now used by team leaders and executive admins

San Francisco Bay Area

Filipinos Feed the Frontlines, Program Manager• Raised over $120k in donations through marketing and outreach efforts.• Owned weekly logistics, managing relationships with 8 restaurants who created the meals and coordinating details with 4 local non-profits who distributed the meals to senior citizens, hospital workers, and underprivileged groups.• Successfully expanded the program beyond the Bay Area to Los Angeles. Partnering with 4 new food partners and 1 new non-profit.SEED Business Accelerator, Program Manager• Coordinated the assignment of strategic consulting services for a cohort of 8 Filipino-owned businesses, managing a cross-functional a group of consultants who provided coaching and services: public relations, branding, website, e-commerce, legal, marketing and mindset

San Francisco Bay Area

•Owned and prioritized the product development pipeline, creating immersive digital experiences using volumetric sensors, projectors in Unity 3D. •Managed an application engineer and a devops/hardware engineer.

San Francisco Bay Area

Lead User Experience Designer & Product OwnerFirst Republic Bank (consulting through Essention)Financial client headquartered in San Francisco; manages assets worth $121bn •Led design efforts in a $4 Million Technology Transformation Project overhauling the company’s intranet, technology platforms and front-facing tools.•Fully owned the design of three internal company applications built on the Microsoft Stack resulting in a unified dashboard that was featured on the new company homepage. Conducted initial user interviews and research. Created design prototypes and evaluated them with users to gather feedback on usability and iterate. Managed team of 3 developers in order to build the end products.•Regularly presented to executive stakeholders and department heads in order to get buy-in for design decisions. Owned process decisions that affected the entire organization and how the company conducted business.•Managed design pipeline and development tasks using Scaled Agile Framework, prioritizing which features would be designed and builtInternal Company Projects (at Essention)•Project Owner: Completely owned the re-design of the company website overseeing: art direction and branding, copywriting, information architecture, UX design, and development.•Managing Developers: Managed task assignment for a dedicated development team (3) in Ukraine. Regularly lead daily stand-up meetings to discuss issues and roadblocks. Sourced a Ukrainian designer and oversaw her work on visual assets for a company website redesign.•Product Development: Created a specialized document management solution for Pharmaceutical companies (on the SharePoint platform) that addressed the unique workflow and compliance needs of their functional groups. Targeted local Pharma companies to offer the service. •Building a team: Responsible for the recruiting pipeline for Essention. Increased company headcount by 40% in one year.

San Francisco Bay Area

• Background: After attending 8 weddings in the past year I have a stack of nearly identical booth photos. To innovate in the space, I surveyed users and examined emerging technologies to develop a product that is fun, engaging and personal. It also leverages the strengths of 360° video while mitigating the downsides of the format. First-to-market 360° event capture company.• User Feedback: Used surveys to inform what new features to implement. Resulting features include: custom branding to hide 360° camera footprint, addition of text overlays. • Scaling Reach: (wrote announcements and created visuals). Utilized A/B testing in Facebook Ads analytics to maximize engagement. Implemented user referral bonus program.• Team Lead: managed a team consisting of a marketing intern and a web developer.• Innovation: invented a central 360° lighting system (a major challenge with 360° filming). Developed a processing workflow for creation video assets and distribution of final product.

San Francisco Bay Area

• Company mission was to develop content related to the Entrepreneurial Journey: video series and interviews, along with creating a resource/learning center for founders. • Created PRD and prototyped wireframes for the development of the company’s “Learn” platform. Collaborated with CEO to refine MVP scope and create feature roadmap for first year.• Defined product requirements and facilitated communication between content management SaaS company and website design agency’s engineers and designers. Drove documentation process for implementation of new features not yet offered by the content SaaS company.

• Designed an improved UI for an internal tool (content review portal) and created a new workflow that improved operational efficiency and overall output by 20%. • Triaged bugs, issues and tickets across several different ticketing pipelines., including page verification queues for Facebook and Instagram. • Provided on-call emergency escalation support on nights and weekends. • Resolved back end issues for media partners and high-profile celebrity pages.• Provided bug reports/triage for Trending Topics feature while it was in limited beta phase (1% of all Facebook users). Responsible for monitoring a live feed and choosing headlines that would be distributed to millions of users.

San Francisco Bay Area

• Company Vision: MADCAPITAL enabled customers to become personal evangelists, sharing their intentions and beliefs about themselves with the world, instead of sporting (meaningless) designer brand names on their chests. The company featured inspirational, text-based designs that were organized in hierarchal groups of related concepts.• User Acquisition and Brand Awareness: I grew the company’s Facebook page to 25K followers, utilizing a content funnel along with email newsletters, resulting in over 250 sales/conversions.

San Francisco Bay Area

Menlo Park, California (Facebook Hq)

• Systematically analyzed content for both Facebook and Instagram. Resulting data and metrics were used to positively affect Newsfeed experience.• Provided daily bug/improvement reports to engineers. Contributed to the launch of the Trending Topics product and also the Mentions App.

• Gained insight into how different roles, departments, and job functions operated together successfully in the context of a AAA gaming company/publisher. Partnered with hiring managers and key decision makers to understand departmental needs.• Assisted with sourcing and scheduling of candidates for all verticals: designers, engineers, artists, cinematics, production, operations, customer service, IT, security, C-suite. Same duties as Staffing Scheduler below.• Performed candidate tracking using Taleo ATS. Responsible for candidates in design, production and programming disciplines.• Managed external job postings as well as vendor relationships with third party job boards. Overall headcount for the company increased 30% in three years.• Implemented a redesign of the employee referrals submission system. Streamlined the process to include qualifying questions which increased the efficiency of the vetting process. Maintained international database of employee referrals and managed bonus payout process.• Represented Blizzard off-site at career expos: Game Developers Conference and BlizzCon, as well as university relations career fairs at USC, UCLA and Harvey Mudd.• Coordinated GDC planning: booth organization on expo floor and recruiting mixer registration process (200+ in attendance).

• Generated a standardized work flow for interview scheduling. Implemented a daily reminder procedure which dropped hiring manager truancy rates by 20%.• Assisted with sourcing and scheduling candidates for all verticals: designers, developers, artists, production, operations, customer service, IT, security, C-suite. • Negotiated complex schedules with hiring managers and C-level execs. Top-tier candidate schedules were very complicated, spanning multiple days.• Responsible for coordinating interviews for both Internal and External Candidates.• Acted as a brand ambassador, welcoming candidates upon arrival and performing tours of campus.• Managed multiple confidential, time sensitive projects, under a high level of scrutiny.

• Part of a small team responsible for supporting over 10 Million active subscribers worldwide for the World of Warcraft franchise, the most popular subscription based game at the time.• Provided both phone and email support, in a fast-paced, high-volume environment.• Proven top performer, consistently rated in top 5% of all rankings. Recognized at department awards ceremonies for excelling in efficiency and speed.• Keen understanding of customer needs as related to gaming culture. Able to communicate authentically with customers using game-specific terminology.

Bachelor Of Science (B.S.), Management Science

Vice President External Relations, Pi Alpha Phi, Asian American Interest fraternity ⋅ Planned and executed convention with 250+ members.

Software Product Manager Certification, Product Management

• Completed 8 weeks of in-classroom intensive training which covered: developing personas, defining and measuring key success metrics.