As the Vice President Marketing at Beyond Food Mart, I am responsible for strengthening and increasing the awareness of the brand for consumer traffic and franchise reach in the convenience QSR/grocery space. I have 8+ years of brand side experience in coffee manufacturing, CPG, and food industries, where I have formulated and executed effective digital and promotional marketing strategies to generate sales and build relationships with customers.My core competencies include digital marketing strategy and planning, product development, and brand management. I have led the in-house marketing team at Dripp, a coffee roaster and retailer, where I managed product packaging refresh, implemented online mobile order system, and developed a coffee quiz to match customers with coffee based on their flavor preference. I am passionate about creating innovative and engaging marketing solutions that deliver value to both the business and the consumers.