Vikan is the world’s leading supplier of hygienic cleaning tools for the food and beverage industry and other hygiene-sensitive environments. With headquarters in Denmark and over a century of experience, we’ve amassed the industry’s biggest bank of hygiene and regulatory insights, and used this to develop the world’s most effective professional cleaning tools and advisory services. All to make sure that our customers can deliver each and every product they manufacture with pride and confidence.When you do business with Vikan, you can count on a hygiene partner that is acknowledged worldwide for professional tools, expert advice, functional design, superior quality and a pioneering spirit.

Remco provides material handling and cleaning supplies that are used in food processing sanitation programs and industrial cleaning applications where hygiene and safety are critical.

Provided marketing communications planning and leadership to automotive group with 11 stores and 4 service centers by developing the appropriate structures, systems, and processesCreated and owned the brand, taking two separately operating entities and unifying them as one cohesive brandImplemented a new CRM system, connecting inbound and outbound marketing activities with sales force activitiesInstalled a new website, vastly increasing time on site, unique sessions, pages per session, return visitors, lead capture, and lead conversion while decreasing bounce rateManaged third-party advertising agencies in the creation of traditional and digital marketing campaignsKept creative projects on time and budget with continuous monitoring and measurementPlaned and managed annual marketing department budget, measuring essential KPIs (ROI, CAC, LTV, CTAs)Improved internal communications by creating a company blog and refining daily reportsDirectly managed a team of five Customer Solutions Specialists

Provided direct marketing support targeting potential clients in the electric utility industryDeveloped and executed organizational strategic marketing plans, as well as segmented marketing plans for business unitsMeasured effectiveness of marketing, advertising and communication programs and strategiesCollected and analyzed data on customer demographics, preferences, needs, and procurement processes to determine best method for marketing strategic and implementation functionsDirectly managed external marketing vendors which provide branding, web design, graphic design, and CRM support Collected and analyzed customer demographics to determine the best method for marketing and implementation functionsTrained, mentored and supervised critical day-to-day activities of a Marketing Associate and other support personnelResponsible for the collection, categorization and dissemination of business unit though leadership documents

Responsible for all aspects of marketing projects over the entire life (initiation, planing, execution, control, and closure) of a project.Gathered detailed requirements from the customer, Executive Sponsor, and Project Owner in order to create a detailed project planBuilt project framework by identifying scope and objectives, identifying the roles and functions of team members, and coordinating team activitiesDeveloped schedule to ensure timely completion of the projectIdentified appropriate internal and external resources needed and assign individual project responsibilitiesImplemented multiple direct marketing strategies across digital, email and direct mail to improve message penetrationMeasured project performance by monitoring key metrics. Recognized and quantified any variances in project metrics and perform any required corrective actionsIdentified high-level risks, assumptions, and constraints using historical data to understand project limitations and mitigate the risks associated with the project

Worked with small business owners and entrepreneurs to establish and build Web-based business presence through comprehensive online marketing campaigns Utilized Facebook, Twitter, Hub Pages, YouTube and other social media platforms for the promotion of clients’ online businessesBuilt information marketing website to demonstrate strategies and tactics to clientsExecuted pay-per-click advertising campaigns through Google AdWords and 7SearchConducted extensive keyword research and recommended website optimization tactics based on researchDemonstrated ability to work with various personality types and communication styles.Motivated clients to affect strategic marketing changes in their businesses and improve profitability Led consulting team in core revenue and client retention metrics

Created 16 week internet sales process to move leads through all phases of the sales life cycle Standardized dealer’s branding and internet communicationsTrained and monitored internet sales representatives on the internet sales processConducted weekly maintenance of website content to ensure accuracy of informationUtilized CRM tools to mine consumer data from 25,000 unique contacts, reached potential prospects and engaged prospects through regular e-blasts, direct mail and phone campaignsBuilt electronic marketing campaigns targeting consumers with relevant information and cultivating new sales from existing customer base and constructed tracking reports to measure electronic marketing performance