Aaron Perler Email & Phone Number

Remote

• Plan, implement and optimize pilots and report key learnings across social, video and search platforms designed to drive efficiencies for MGM Resorts, MGM Rewards and BetMGM across all digital platforms
• Work with our media agency, external platform teams and across internal steakholders to ensure pre-campaign approval, in-flight delivery and optimization, and post-campaign wrap up reporting

Los Angeles, California, United States

• Managed relationships with major studio clients to manage their streaming releases (EST, SVOD, PVOD)
• Oversaw interdepartmental efforts to deliver award winning SaaS solutions and custom API integrations
• Presented client introduction software demonstrations, enhancements, and new products to clients

El Segundo, California, United States

• Sold Internet Brands' travel endemic sites (Fodor's Travel, Flyertalk, and Wikitravel) focused on new business of national brands through agencies
• Sold programmatically across all Internet Brands 200+ Owned & Operated sites across Auto, Health, Home and Legal verticals; leveraged 1st party data to extend reach to programmatic buyers

Los Angeles, California, United States

• Drove retention across AT&T and Warner Media through highly targeted loyalty messaging including exclusive entertainment benefits, valuable discounts, and limited time offers for AT&T customers
• Leveraged multiple data sources to advise on media channels, tactics, and messaging of extremely targeted Proactive Retention campaigns to improve customer retention and reduce churn across Video and Mobility business.
• Communicated corporate marketing objectives to creative teams and incorporate customer-centric themes into all communications

Los Angeles, California, United States

• Planned, implemented, and managed delivery of digital media plans against campaign objectives

El Segundo, California, United States

• Successfully met and exceeded annual, monthly and quarterly revenue goals
• Presented customized media plans utilizing unique capabilities and offerings to ad agencies representing major brands for both upper and lower funnel campaigns fulfilling all RFP KPIs
• Handled delivery, performance optimization, and campaign wrap up reports for 70+ campaigns with a heavy emphasis on conversions and back-end KPIs across Auto, Entertainment, CPG, QSR, Financial, Tourism, and all other.
• Ran Nielsen DBE/Vizu research studies for premier clients to show brand lift of PK4 Media’s highly effective campaigns and emphasize the value of the media dollars spent and ROAS
• Worked across Sales, Ad Ops, 3rd Parties, and Development to resolve any reporting discrepancies, streamline reporting processes, and any other task needed to free Account Executives to focus on new business

Glendale, California, United States

* Built thorough knowledge and understanding of Disney’s internal systems and process in order to respond to client requests; campaign delivery, KPIs, creative analysis, billing inquiries, and legal issues* Utilized essential Account Management skills that encompass media proposal creation, IO committal process, optimizations to running campaigns and final.

Los Angeles, California, United States

* Worked with Sales, Editorial and Ad Operations to create customized sponsorship opportunities, media plans and proposals utilizing LA Times Media Group’s multiple digital platforms and products to deliver to the client’s specific objectives* Analyzed traffic, demographics and behavioral indexes to create customized, effective sales collateral for.

Los Angeles, California, United States

* Formed strategy with the top executives and coordinated interdepartmental efforts to create media plans and proposals for national advertisers and top agencies utilizing brand integration, display, pre-roll and in-video overlay ad units delivered via Video On Demand, Online and Mobile platforms * In 2008 submitted more than 40 proposals to account for.

Wayne, Pennsylvania, United States

* Identified and cultivated clients, initiated and followed up on new business opportunities through cold calling* Graduated from Liberty Mutual Academy training program and earned PA Property and Casualty License

Seattle, Washington, United States

* Sold on-air ad schedules on ABC affiliate to new business accounts through cold calling and relationship building* Booked over $90,000.00 of new business advertising in 2005* Created, sold and executed tailored promotions through the station as added value to my clients

* Won “Salesperson of the Quarter” for 4Q 2004 for revenue achievement* Managed over 100 active accounts for Seattle’s largest daily newspaper with a Sunday readership of 1.2 million* Sold print advertisements, inserts and direct mail items, and facilitated marketing partner relationships* Advised clients on full media schedules based on Scarborough.

Universal City, CA

* Negotiated carriage agreements between clients and corporate legal department for USA Network, SCI FI Channel, Trio and Newsworld International* Managed marketing needs and budget for Western region network affiliates and ensured contract compliance* Executed sales of TRIO and Newsworld International through the NCTC sales initiative* Sold affiliate.

Master Of Arts - Ma, Urban Leadership, 4.0

Bachelor Of Science - Bs, Advertising