Results-driven marketing and technology leader experienced in managing cross-functional teams and delivering high-ROI digital marketing and technology initiatives.
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Chief Technology OfficerEngageChicago, Il, Us -
Account/Project ManagerSimple Seo Group Mar 2023 - PresentChicago, Illinois, United States- Communicates with stakeholders to develop strategies, plans of action, and budget allocations for digital marketing campaigns across 30+ accounts, including SEO, SEM, paid social, marketing automation, email marketing, and copywriting campaigns, upholding a 98% client retention rate. - Utilizes statistical programming languages and data visualization skills to identify opportunities for improvement and optimize digital marketing campaigns, resulting in an average ROI of 450%.- Manages the website, mobile application, and software development process from start to finish, utilizing technologies such as HTML, .NET, PHP, SQL, CSS, and JavaScript.- Leads cross-functional teams of 30+ developers, designers, writers, and analysts to implement digital marketing and technology initiatives totaling millions in annual spend.- Serves as a digital marketing and technology provider in a wide range of industries, including but not limited to SAAS, AI/automation services, financial services, SMBs, and Fortune 1000 companies. -
Technology & Marketing AssociateEngage Mar 2023 - PresentChicago, Illinois, United States- Works alongside the executive team to develop strategies, plans of action, and budget allocations for marketing & technology initiatives in the event services & NIL industries.- Develops, maintains, and enhances the Engage platform to ensure an optimal user experience and provide cutting-edge technology.- Implements, optimizes, and oversees the company's SEO, SEM, and paid social media efforts.- Utilizes database management and data analytics skills to optimize both digital marketing efforts and the Engage platform. -
Assistant Account ManagerDivision-D Oct 2022 - Jan 2023Chicago, Illinois, United States- Implemented programmatic advertising campaigns for B2B and B2C clients utilizing demand-side platforms such as the Trade Desk, DV360, Yahoo!, and Amazon.- Optimized, trafficked, and reported on digital marketing campaigns with monthly spend exceeding $50,000/month.- Utilized data analytics tools to formulate action items from large data sets to improve overall campaign performance and return on ad spend. - Worked alongside cross-functional teams of graphic designers and marketing specialists to deliver high-ROI digital marketing campaigns. -
Nba Basketball Beat WriterFansided Mar 2019 - Oct 2022Remote- Served as a freelance NBA beat writer for the Chicago Bulls and Phoenix Suns, specializing in basketball operations and prospect scouting, with work receiving recognition from major media outlets such as Bleacher Report and Sports Illustrated.- Enhanced data analytics and visualization skills through in-depth analysis of player statistics, contracts, and other relevant data sets. - Developed website management skills by utilizing web content management systems and website analytics tools including WordPress and Google Analytics.- Honed digital marketing and search engine optimization skills to maximize content impressionability, with content reaching upwards of 200k consumers in a single piece. -
Campaign MarketerShannon Erickson For Sc House Of Representatives Aug 2016 - Jun 2022Beaufort, South Carolina, United States- Spearheaded digital marketing efforts to maximize the candidate's online presence, utilizing organic social media and email marketing platforms.- Implemented print and event marketing strategies including media placements, OOH advertisements, and political events to promote the candidate’s re-election bid.- Analyzed poll data to pinpoint areas of weakness and provide actionable insights to improve campaign performance, aiding in three victories with margins of 25% and up in each. - Worked alongside campaign volunteers, party officials, elected officials, and constituents to help tackle local issues and improve the community.
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Legislative PageSc House Of Representatives Jan 2020 - May 2022Columbia, South Carolina, United States- Performed administrative duties for elected officials and staff attorneys within the South Carolina House of Representatives Judiciary Committee.- Conducted research and analysis on legislation to communicate relevant facts through written reports. - Enhanced stakeholder relations skills through frequent interactions with elected officials, attorneys, legislative staff, interest groups, and constituents. -
Pool DirectorBeaufort Yacht And Sailing Club Apr 2018 - Sep 2020Beaufort, South Carolina- Managed a team of 20+ lifeguards and pool attendants in the day-to-day operations of the facility.- Responsible for managing an annual budget exceeding $30k in addition to the hiring, scheduling, and onboarding processes.- Maintained an open line of communication with the club’s board of directors to ensure member satisfaction and continuously improve operations. -
Estate Planning InternRuff & Ruff Llc Dec 2018 - Jan 2019Beaufort, South Carolina- Provided administrative support to a team of attorneys and paralegals during the estate planning process. - Conducted financial and legal analysis of clients' assets to formulate strategic estate plans aimed at safeguarding wealth.- Aided in the drafting of wills, trusts, powers of attorney, and probate documents for clients with net worths in the millions. -
Congressional InternU.S. House Of Representatives Oct 2016 - Aug 2017Beaufort, South Carolina, United States- Provided administrative support for the SC District 1 Beaufort, SC office, including maintaining the Representative’s home visit schedule.- Acted as a local point of contact, communicating with counterparts in Washington, interest groups, constituents, and bureaucratic agencies.- Documented constituent inquiries in an online database for the reference of the Representative.-
Aaron Peterson Education Details
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Political Science, Spanish Minor
Frequently Asked Questions about Aaron Peterson
What company does Aaron Peterson work for?
Aaron Peterson works for Engage
What is Aaron Peterson's role at the current company?
Aaron Peterson's current role is Chief Technology Officer.
What schools did Aaron Peterson attend?
Aaron Peterson attended University Of South Carolina, Beaufort High School.
Who are Aaron Peterson's colleagues?
Aaron Peterson's colleagues are Tracy Farnsworth, Jawad Gill, Katie Holter, James Butschie.
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Aaron Peterson
Los Angeles, Ca2loeb.com, happy-capital.com3 +131028XXXXX
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Aaron Peterson
Dallas-Fort Worth Metroplex3umn.edu, davita.com, athome.com1 (800) 4XXXXXXX
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