As a seasoned design leader, I drive cross-functional collaboration by working closely with software engineering, sales, marketing, and support teams to ensure cohesive alignment across all business functions. My approach is grounded in user-centric design, where I conceptualize and communicate new product features through well-crafted wireframes, mockups, and prototypes. I prioritize simplifying complex processes into intuitive user interfaces, informed by customer analysis, user research, and technical framework constraints. My commitment to design quality is unwavering, as I conduct regular reviews and usability testing to uphold the highest standards. • User-Centric Design: Create and iterate on user flows, wireframes, mockups, and prototypes toconceptualize and communicate new product features effectively.• Simplification and Innovation: Distill complex processes into intuitive and elegant user interfaces,leveraging market analysis, user research, and technical constraints.• Cross-Functional Coordination: Collaborate with engineering, design, sales, marketing, and supportteams to ensure cohesive execution and alignment across all functions.• Design Oversight: Establish and maintain detailed UX patterns and specifications, working closelywith developers to see designs through to deployment.• Strategic Leadership: Define and drive the UX strategy and roadmap for the product, ensuring italigns with business goals and user needs.• Stakeholder Communication: Articulate and advocate for design concepts across various audiencesand organizational levels, ensuring clarity and persuasion.• Team Leadership: Provide leadership to the product design teams, setting clear goals, fostering a collaborative culture, and inspiring innovation.• Design Quality: Maintain high standards of design quality and integrity, conducting regular reviews,usability testing, and audits to adhere to best practices.

SALES LEADERSHIP & CUSTOMER RELATIONSHIP MANANGMENT: • Ensure all regulatory compliance and documentation are in place to support a professional and trustworthy business environment.• Drive business development by leading sales efforts that directly secure new contracts and projects.• Develop long-term relationships with key clients and stakeholders to generate repeat business and referrals.• Lead efforts to identify and pursue new business opportunities, guiding the preparation and review of proposals that meet client needs and position the company competitively.• Ensure customer satisfaction by providing direct oversight to project turnover, making sure all punch-list items are completed and walk-throughs with owners are smoothOVERSIGHT & MANAGEMENT: • Oversee all construction activities, ensuring timely and cost-effective project execution.• Ensure buildings are constructed according to contract specifications, drawings, and regulatory requirements, enhancing client confidence.• Review construction plans with a focus on value engineering(VE) to optimize construction methods, reducing project expenses and improving client satisfaction.STRATEGIC LEADERSHIP:• Develop annual business plans and strategies to capitalize on industry trends and maintain a competitive edge in the market.• Prepare budgets and forecasts to support business expansion and maintain financial stability.• Develop a strategic sales plan focused on cultivating relationships with clients and industry stakeholders, driving company growth.ADDITIONAL SKILLS: • Meet regularly with clients to understand their evolving needs and adjust company services to align with market demands.• Cross-functional knowledge of claims, risk control, and legal aspects ensures comprehensive client solutions.• Strong negotiation, communication, and leadership skills to influence decision-making and foster collaboration within teams and with clients.

LEADERSHIPS AND MENTORING:• Provide mentorship to researchers in usability and empathy studies, analyzing data for customer insights, and scaling user interface to enhance user experience.• Mentor team members in planning workshops, aligning with business needs, and incorporating UI considerations.• Guide team members in creating process flows, wireframes, and prototypes aligned with UI development strategy.• Mentor partners in uncovering customer pain points, translating insights into actionable UI design solutions.• Build and lead successful teams, emphasizing professional growth and development in UI design and scaling.INSIGHT DEVELOPMENT: • Provide leadership in problem framing, defining insights, and developing methodologies to meet customer needs, integrating them into UI design.• Champion design-focused enhancements based on research, collaborating with development team for UI implementation.UI DEVELOPMENT: • Lead the development of internal design system, best practices, and guidelines for streamlined UI development.• Create high fidelity design assets, collaborating with technology colleagues for seamless UI integration.• Guide team in strategy, research, analysis, design critiques, and execution, focusing on the UI aspect.COMMUNICATION AND PRESENTATION: • Mentor team members in storytelling and presenting visual concepts to stakeholders, with a focus on UI design and development.

• Working with researchers to understand customer needs and define opportunities through usability and empathy studies and analyzing data trends• Framing problems, defining insights, and designing new methodologies/practices to serve customer needs• Planning and facilitating workshops with internal and external stakeholders to align with business needs• Championing prioritization of design centered product enhancements grounded in research and analysis• Supporting early product definition by working with partners to facilitate discovery sessions that uncover customer pain points and opportunities• Creating process and user flows, wireframes, journey maps, and interaction models, resulting in low to high fidelity prototypes• Designing within existing — and creating new — standards to contribute to our internal design system, best practices, and guidelines• Storytelling through business acumen and presenting visual concepts to various stakeholders• Creating high fidelity design assets for acceptance, development, and delivery to market in partnership with technology colleagues• Building and leading successful teams by mentoring, coaching, and elevating others• Guiding team members in strategy, research, alignment, analysis, design critiques, and design execution tasks

• Drives end user experience design from an end-to-end perspective, including discovery, ideation, conception, detailed design, prototypes, and validation.• Defines direction for UI and UX and ensures tight integration into the roadmaps to deliver world-class innovative customer-centric user experiences.• Develops flows and navigation maps, user stories and scenarios, user segmentations and persona, site maps and content inventories• Designs and develops low fidelity and high fidelity wireframes, prototypes, and written style guide specifications• Gains support for the UI/UX vision and direction from senior functions, business lines, digital and other technical leadership• Defines the experience strategy by facilitating work sessions with product teams and users to articulate key design goals, plans and requirements• Work with front-end e-Business developers translating static mock-ups and wireframes into working interactive application experiences• Audits the landscape competitively and comparatively for inspiration• Improve visual solutions and working processes

Teaching an intensive, 6-month UX/UI Boot Camp based out of Rice University involving 250+ hours of in-class(virtual) teaching through an extensive curriculum including: Qualitative and Quantitative Research Practices, Information Architecture and Flow, User Need Identification, User Experience Interviewing, Persona Creation, Insight Synthesis, Invision, AdobeXD, Decision Mapping, Atomic Design, Typogrpahy, HTML 5, CSS 3, Bootstrap, JavaScript and other related aspects of UX/UI. NOTE: Currently teaching UX/UI Boot Camp through Trilogy Education Services.

• Web development including support/input of CCM/TMS, implement finished designs in HTML, CSS, and JavaScript• Use third-party applications to create events, emails, surveys, newsletters and corresponding reports in HTML• Analyze web usage statistics and optimize SEO to proactively enhance overall user experience• Create wireframes using Adobe XD or InVision to determine functionality• Work with software engineers developers to create graphics for applications• Develop collateral for trade shows, ad campaigns, videos, and digital renderings• Rebrand graphic design elements working directly with Brand Manager • Conceptualize domestic and international ads• Develop design processes and guidelines

• Revitalized brand elements, developed process and creative strategy• Designed graphic collateral for trade shows, ads, videos, illustrations and digital renderings• Conceptualized domestic and international ads• Designed application icon suite• Managed creative services data assets

• Plan and strategize collateral development and developing new marketing campaigns• Plan and deploy consistent communications and media actions on all channels• Develop brand assets library with all appropriate elements, logos, lockups, and icons • Create "Meetup in a Box" guidelines • Facilitator Brand Assets Use guidelines• Promote consistent branding across all known web presence• Review collateral for appropriate logo placement and use, proper graphic element utilization, and representation• Community liaison to RChain Brand and use guide• Perform market research studies to gather competitor brand data• Creating and managing promotional collateral to establish and maintain product branding• Interact with other facilitators to ensure consistency of messaging • Shepherding of new and interested facilitators Meetups/Hackathons

• Collaborate with Senior UI/UX designers, system architects, and software developers• Developed graphic components• Finalized wireframe sketches• Create spec guidelines for developer implementation• Conceptualized UI graphic elements

• Maintained and evolved brand standards to remain category leader in business aviation services• Process development • Type treatment development• Designed advertisements, print collateral, trade show graphics, screensavers, Power Point presentations, and social media marketing• Managed on-site contractor designers• Pre-press checks • Market trend research• Photographer and photo shoot assistant• Digital Asset Library development

• Global marketing design of print material: catalogs, package design, corporate branding, product sheets, brochures, handouts, and trade show collateral• Pre-press• Ad campaign creation• E-marketing• E-fliers• Art directed photo shoots on site

• High-impact, dynamic designs for conceptual ads, product sheets, brochures, handouts, case studies, posters, and trade show graphics• Creative project briefing• Photo shoot director