Led the marketing department for a successful connected tech company, re-energizing the business and expanding from “Smart Watering” into leading the “Smart Yard”.Specific responsibilities and accomplishments:• Rebranded the company from a smart watering company to a smart yard company, establishing a new mantra for the company – “Connect Outside” – as we position the company for the future. • Refocused the marketing team and the company into growth mode, driving double-digit growth in consecutive years, after years of single-digit or flat growth.• Launched Rachio Market, integrating with partner products to expand the company’s abilities to lead the smart yard and growing it to 15% of our annual revenue in only two years.• Spearheaded the launch of the first new hardware products in over five years, the Smart Hose Timer, and making it the #1 smart timer on Amazon in less than one year.• Restructured the Marketing team to be set up for success and growth, after numerous years of cyclical marketing leadership.

Lead the Marketing organization for Nanit, now the #1 smart baby camera in America. Defined and built the brand and the growth engine that has made Nanit the leader in the connected nursery industry. With a dual-focus on building both the brand and the category itself, Nanit has seen 2000% growth in the past 4 years. Ranked the best baby monitor on the market by People Magazine, The Bump, Babylist, CNET, PC Magazine and more.

Marketing leader for an exciting tech startup in New York City. Nanit is the only baby monitoring solution that connects parents to their baby's health, well-being and memories. Utilizing computer vision, machine learning and AI, Nanit improves the sleep and overall quality of life for you and your baby. Building the Marketing team, the company, and the Brand to compete and thrive in the connected home space.

Led the global marketing strategy and implementation of all GTM and acquisition activities for smart home leader, Canary. Responsible for driving brand awareness and customer acquisition through all sales channels including retail, digital, direct and partnerships. Specific responsibilities and accomplishments:• Developed US and international marketing plans and strategies which established and built the Canary brand, while driving customers to purchase, on a very small “start-up” budget• Managed omni-channel advertising plans to maximize spends, integrate the communications to the market and continuously gather data to optimize campaign strategy and execution • Responsible for managing several agencies including digital, advertising and field marketing to bring the brand to life in market and in stores• Defined and established brand presence and sales success in over 10,000 doors worldwide• Worked hand-in-hand with the Sales team to maximize our efforts with our channel partners, building out strategic campaigns that capitalize on our mutual efforts • Collaborated with the Business Development team to manage strategic partnerships and campaigns with key companies like State Farm and Liberty Mutual, building affinity for Canary• Led a team of seven marketing and sales members focused on building and expanding their respective territories through increased sales and distribution• Drove the canary.is website content and strategy, working as both a major branding element and key sales channel

Responsible for all BlackBerry marketing programs with the #1 US mobile network, Verizon Communications. Programs are all inclusive, encompassing the handset business, BlackBerry Enterprise Service, Verizon Enterprise Solutions and all other facets of business. Specific responsibilities and accomplishments:• Developed national enterprise upgrade program to incentivize businesses to migrate their fleets of 3G devices to 4G devices – became the #1 program globally with sales lifts up to 300% on some models• Led go to market strategy and launch of the BlackBerry Classic on the Verizon network. Worked with all business units to bring the appropriate messaging, materials and tactics to consumer and B2B markets.• Worked with product and brand marketing teams internally and at Verizon to bring BES12 EMM service to market, marking the first time Verizon has sold BlackBerry enterprise software and services• Partnered with Verizon area and regional teams throughout the country to communicate the BlackBerry value proposition through events, trainings, webinars and collateral creation and distribution

Responsible for marketing and advertising of all wireless products and services for GreatCall, including the Jitterbug cell phone, 5Star Urgent Response and smart phone apps. With the Jitterbug cell phone, GreatCall is one of the most successful MVNO companies ever launched. Specific functions included Take to Market strategy and execution, Product Marketing, Channel Marketing, Brand Advertising, Marcom, Promotions, Product Development and PR for our wireless phones, apps and services. In my tenure with GreatCall, I helped build the company from a pure start-up environment to a highly successful mid-size company. Some key achievements and successes include:• Concepted, initiated and led the development and marketing of the company’s number one selling product, the Jitterbug Go Red phone, in partnership with The American Heart Association• As part of the two-person Retail Acquisition team, secured Walmart in only two meetings as the primary sales channel for 5Star Urgent Response• Launched nearly 20 major products and services helping to establish GreatCall as one of the most successful start-up wireless companies ever launched and an influential part of the mHealth industry• Led the Marketing Communications team, the Advertising Agency and the PR agency to build numerous successful campaigns driving awareness of GreatCall, its products and its mission• Responsible for the signing of John Walsh, of America’s Most Wanted, as the company spokesperson, who later joined the company's Board of Directors• Integral part of the cross-functional team that launched 5Star Urgent Response – the first mobile personal emergency response service launched on the consumer market• Led the transition from GreatCall as a provider of “senior cell phones” to makers of mobile health and safety products through highly targeted campaigns and advertising strategiesPrevious titles: Director of Product and Channel Marketing, Director of Marketing Development

Oversaw co-marketing promotional activities of Unilever brands at all national Drug and Value chains, including CVS, Walgreens, and Dollar General.Key Responsibilities:• Managed a team of 4 to effectively and strategically promote all Unilever brands at specific accounts• Aligned Unilever Brand and Field marketing teams to develop appropriate tactics that produce the largest ROI for all campaigns• Developed budgets with Unilever Sales teams, and provided detailed post-promotion analysis including brand performance and weekly sales data • Executed promotional campaigns from concept to completion, including management of the creative process, execution of the program and job tracking• Worked with executive management to develop best practices and processes for working with the client

Managed channel marketing activities and account-specific initiatives on major national accounts, including Best Buy, Circuit City, Target, Sears and CrutchfieldKey Responsibilities:• Worked hand-in-hand with the sales team, increasing brand presence at key retailers• Developed impactful and low-cost sales promotions, merchandising and advertising for regional and national accounts• Conceived and executed merchandising to maximize retail floor space and ROI per square foot• Lead each account’s marketing and buying teams in tactical execution of Sirius advertising and promotionsSuccesses:• Established a new marketing process at Circuit City, including an annual calendar and routing approval process, to ensure accurate product representation in flyers and in-store, stemming a recurring issue since the relationship began• Initiated/executed new website presence at both Best Buy and Circuit City, as well as several regional accounts • In 2005, Sirius achieved 55% market share at both accounts, the first time ever surpassing the competitor in retail market share• While handling the Circuit City account, Sirius received a 2005 Merchandising Vendor Excellence Award

Account Lead for several key clients, including Hallmark Channel, Swarovski and Rockport Shoes.Highlights:Hallmark Channel• Executed holiday promotional campaigns for national cable network to increase viewership, awareness and revenues• Managed the creative, interactive and production process of gathering data, creating customized promotional materials, and delivering accurately and on-time to 4,500 Hallmark store locations as well as for on-line applicationsSwarovski, North America• Executed consecutive holiday national merchandising programs appearing in stores nationwide and Rockefeller Center• Implemented Mother’s Day sales incentive program resulting in 8% sales increase over previous year

Managed National and Account-Specific promotions for major clients including PepsiCo, Wrigley's Gum and Campbell's Soup.Highlights: PepsiCo • Executed co-branded Pepsi/Frito-Lay consumer sales promotions for national Super Bowl, Major League Baseball and college basketball programs• Managed all facets of the programs, including creative development, client service and legal reviewsThe Wm. Wrigley Jr. Company • Established solid long-distance client relationship between Chicago and Connecticut, while executing numerous national sales promotions simultaneously from concept to completion• Handled 3 brands, Big Red, Winterfresh and Juicy Fruit, executing 2 annual programs for each Prior Accounts • Executed sales promotions for clients including Campbell’s Soup, Lexmark, Hebrew National, Court TV, and JC Penney• Assisted Senior Account Team with pitching new business