Aaron R. Email & Phone Number

Texas, United States

Bentonville, Arkansas, US

• Led a major employer brand and recruitment marketing campaign that leveraged the associate value proposition and target persona insights to develop a suite of videos and creative content, resulting in a 21% increase in.
• Spearheaded three significant video and paid media campaigns: Epic Human Impact (2022), which highlighted the personal stories of associates making a difference in their communities. Sunnyvale Global Tech (2023).
• Partnered with corporate communications, branding, and marketing teams to develop content, manage approvals, and plan content calendars.
• Equipped recruiting partners and tech team ambassadors with toolkits, training materials, and resources to activate employee brand advocates across internal and external channels.
• Implemented data-driven strategies, linking media to hiring outcomes through Workday data, and provided reporting.

Dallas, TX, US

• Recognized as one of D Magazine’s Best Real Estate Agents by peers and clients in 2020.
• Guided clients in understanding the Dallas area, helping them find the best locations to meet their needs.
• Collaborated with local businesses for marketing initiatives and client connections, enhancing community engagement.

Southlake, Texas, US

• Managed HR and hiring processes, successfully onboarding 5 new team members since 2020 and significantly lowering team attrition.
• Oversaw employee schedules and facilitated annual performance reviews for a team of 12.
• Enhanced employee benefits and perks through listening sessions, leading to increased satisfaction and retention.
• Developed and implemented targeted sales campaigns, achieving set sales goals for the practice.
• Leveraged Google digital ads to attract new clients and promote services.
• Led quarterly company-wide all-hands meetings to align team objectives and foster communication.

Dallas, Texas, US

• Built strong client relationships through high-quality service and communication, consistently exceeding expectations.
• Created paid media benchmarks, including cost-per-apply (job) clicks, and set SMART goals for email acquisition, apply clicks, and brand awareness campaigns.
• Used market research, competitive analysis, and recruitment data to develop comprehensive recruitment marketing strategies.
• Allocated budgets and identified optimal channels for a robust paid media strategy, and guided clients through detailed strategy presentations.

Miami, Florida, US

• Provided global talent marketing support across multiple lines of business, collaborating with stakeholders to meet hiring goals.
• Managed the talent CRM and developed content frameworks for various talent communities.
• Co-created a comprehensive Employee Value Proposition, enhancing company reputation through effective branding.
• Led a career site redesign and platform implementation, resulting in improved candidate experience and increased applications.
• Executed a recruitment marketing campaign that resulted in the hiring of 150 account executives in just 4 months.

Austin, Texas, US

• Develop marketing and communications strategies, including employee activation, digital and social media marketing programs and marketing campaigns, to drive employee engagement and employer branding
• Conduct research, identify existing gaps and provide recommendations on employee engagement, employer brand and communications strategies for execution
• Collaborate and advise key stakeholders and senior leadership on how to best utilize digital marketing communications and storytelling strategies to tell authentic culture and employee experience stories
• Partner across the client organization to manage day-to-day planning and execution of marketing efforts to support brand and hiring initiatives

San Jose, CA, US

• Directed the redesign and platform implementation of Cisco’s career site, embedding company culture and values to improve the candidate experience and enable site performance tracking.
• Collaborated with stakeholders to execute digital strategies across various platforms.
• Led successful recruitment marketing campaigns for the Global Virtual Sales team, including lead capture, video production, and employee referral program support.

Walldorf, BW, DE

• Led a team of 5, overseeing the employer social branding across "Life at SAP" channels.
• Developed and implemented a social strategy to highlight SAP's employer brand, reaching 74,000 employees across 120+ countries.
• Managed 10+ social hiring campaigns annually, including budget allocation, content creation, and sponsored social ads.

Walldorf, BW, DE

• Responsible for assisting and producing content for/in* Social recruiting strategy* Social media branding and strategy* Employment branding* Career site – branding and candidate experience
• Content curation and community monitoring/posting* Video production for recruiting* Jobs2Web managmenthttp://www.youtube.com/CarrersAtSF

South San Francisco, California, US

• Responsible for assisting and producing content for/in* Social recruiting strategy* Social media branding and strategy* Employment branding* Career site – branding and candidate experience
• Content curation and community monitoring/posting* Video production for recruiting* Jobs2Web managmenthttp://www.youtube.com/CarrersAtSF

Euless, TX, US

A Television production company that produces the daily program LIFE Today with James & Betty Robison.Use Final Cut Pro and After Effects to produce numerous videos every month to use as web content for social media.Directly assist in the strategy of our social media department.Work with constant hard deadlines and timetables.

A company that hires teachers from the United States to teach English all over the world.Designed, taught, and assessed original curriculum.Implemented advanced organizational and administrative skills. Developed greater ability for adaptability, flexibility, and understanding.Expanded worldview through teaching English to local businesses and high-school.

A cross-cultural exchange taking thirteen American college students to China for two months to document their experiences and interactions with a new culture.Organized, planned, and documented "excursions," along with exec-producer. Trained and managed team of five videographers to shoot events along with myself.Captured footage and edited promo.

An independent film company specializing in made for TV movies for stations such as The Sci-Fi Channel and Lifetime Television.Organized and scheduled daily meetings with directors and producers for our current projects.Read over scripts and did coverage to give heads of company detailed notes over projects.Contributed directly to script writing and.