Aaron Reeder Email & Phone Number

Austin, Tx, Us

Austin, Texas, Us

Orlando, Florida, Us

• Revamped product strategy, prioritizing ROI and data-driven decisions; led to delivering a significant number of impactful features, launching an additional, innovative accounts payable (AP) product, and substantial revenue growth. • Reintroduced Agile best practices to improve transparency and accountability across teams; cut missed commitments in half and reduced defects 30% within three months.• Led transformation of all APIs and documentation to support strategic shift from a direct customer model to a partnership selling approach and unlock 10X increase in revenue opportunities.• Grew product management team of two into a high performing product organization of 12 encompassing product management, UX, program management, data insights and reporting, and Salesforce administration.

Toronto, On, Ca

• Created and launched Consumer Clarity product, revolutionizing merchant-card issuer communication, enabling detailed purchase info exchange outside standard card rails; solution cut chargebacks 65%, lowered issuer call volume 35%, and increased merchant brand presence.• Fostered customer centric approach resulting in exponential product adoption; customers included most top banks and major, global technology and retail merchants. • Established impactful product strategy and iterative execution plans by combining voice of customer, competitive and market intelligence, complementary product usage data, and architectural needs; launched product from definition phase to production in 16 months.• Guided, mentored, and led highly diverse, geographically dispersed, senior team of 15 including product management, user experience and technical writing teams.• Recruited top talent and motivated thriving, tight-knit product development team that had fun while delivering results; group won Mastercard President’s Innovation Award in Spring 2021.

• Founded company to allow cities to strengthen local economies by minting, managing, and optimizing circulation of unique, complementary digital currencies; developed to help circulate 83% more of every local retail dollar spent.• Owned business modeling, mission validation, product definition, marketing, and sales; collaborative approach led to partnering with one of the largest cities in the United States.• Designed UX for currency administration portal, small business payment integration, and consumer focused mobile app to exchange digital currency; decreased onboarding steps 40% and funding requirements 30% via target user testing.

Austin, Tx, Us

• Defined and built greenfield account opening product allowing banks and credit unions to attract, onboard, and retain customers; mobile-first approach dropped time to open and fund new bank accounts from days to three minutes.• Exceeded executive go-to-market expectations by delivering an innovative, fully functional product with a superior user experience to market in just 10 months.• Produced all sales and product marketing collateral, performed all product demos and gave product presentation to 400+ customers at Q2’s annual conference; generated a sales pipeline 4X estimates.

Washington, District Of Columbia, Us

• Applied design thinking and product discovery to rapidly develop a centralized portal providing improved access management of critical healthcare data; solution increased usage in two of the company’s analytics products by over 200%.• Drove critical product initiatives to solve complex healthcare data quality issues; data access times improved by 450% across company’s entire product portfolio.

Austin, Texas, Us

• Owned product portfolio management for SaaS e-commerce platform, third party integrations, internal tools, and native mobile apps; grew portfolio’s customer base by 280% ultimately supporting over 70,000 active online stores.• Transformed go-to-market strategy, simplified plan levels and pricing models and key participant in business development; product improvements and resulting customer growth led to an increase of $1.5B in customers’ total sales volume.• Led large team distributed across diverse roles in product management, product marketing, technical publications, and production support; won three awards for dedication to employee development.

Austin, Texas, Us

• Expanded Scrum development process to external stakeholders; strengthened collaboration resulted in reducing integration time with industry-leading partners such as eBay, FedEx, Facebook, Akamai, Google, and 15+ payment gateways; tripled number of key partnerships in one year.• Spearheaded new feature prioritization methodology to increase visibility of customer product requests; delivering highest reward items helped achieve an NPS of 67, a 23 point increase year over year.• Recognized as primary driver of product’s success; promoted to expanded role within 11 months.

Newbury, Berkshire, Gb

• Prepared business case and gained board approval for new SaaS Agile project management product; solution expanded company’s addressable market by 30%.• Managed all product development activities for new product; built out high quality, outsourced team 20% under budget. • Created roadmaps via opportunity assessments and competitive analysis, validated approach with sales and customers, and authored all market requirement documents and stories; refined product resulted in closing $5M ARR deal.

Us

Established new Business Intelligence program; solely responsible for design, development and administration of all warehouse databases and BI reports and dashboards; developed finance focused capabilities that reduced team's monthly revenue reporting and modeling activities from a full week to just one day.

Austin , Texas, Us

Assumed Enterprise Data Warehouse re-architecting program ownership; by implementing formal development methodologies for engineering teams in Texas and Hungary and defining clear objectives, decreased first three program release phases by 12 months and saved $3M in actual resource costs.

Mulgrave, Vic, Au

Full P&L ownership of 25+ client accounts, most notably AutoTrader, Ferrari, First Look, and Porsche; significantly improved customer satisfaction levels led to an increase in total annual program revenue by 22% year over year and exceeding margin targets for every account by minimum of 5% each month.

Mulgrave, Vic, Au

Created and managed Sustaining Engineering team of 10 local and 4 off shore software engineers; provided 50% increase in output for new project development, improved customer satisfaction and increased annual profits by $500k via new 24X7 support process and numerous product release process improvements.

Mulgrave, Vic, Au

Designed, developed and optimized custom extract routines, load procedures, and reports for all leading automotive manufacturers and dealer groups; code produced led to reducing data import times for all 40,000+ dealerships by an average of 6 hours per day.

Round Rock, Texas, Us

Broadly recognized as go-to team member for database development and troubleshooting; trade and customs focused data analysis tools helped identify nearly $1M in waste and avoid multi-million dollar fines; awarded for exemplary support of executive-level business users and promoted within seven months.

Bba, Computer Information Systems (Cis)

Education record