Aaron Reeder

Aaron Reeder Email and Phone Number

Head of Product @ Forward
Austin, TX, US
Aaron Reeder's Location
Austin, Texas, United States, United States
Aaron Reeder's Contact Details

Aaron Reeder work email

Aaron Reeder personal email

About Aaron Reeder

With twenty-five years of experience building great software, I am an award-winning product management leader. I am passionate about creating intuitive solutions customers delight in using. I credit my focus on customer relationships with my consistent track record of launching and expanding products adopted by the biggest banks and the largest technology and retail companies across the globe.Recently, I have focused on accounts payable, payments, digital currency, and banking fintech solutions. Additionally, I have delivered successful products in diverse industries such as ecommerce, software development tools, automotive data, and more.Starting my career as a developer, I have a strong technical foundation that I continue to nurture today as a product management leader. Due to my technical skill, customer collaboration, and ability to articulate market needs, I have a unique ability to align internal and external stakeholders and deliver value quickly.As a leader, I am passionate about developing and mentoring individuals and teams. I enjoy sharing my deep knowledge of product management, product development, and strategy. I have won numerous awards throughout my career leading high performing teams.I am excited to meet other like-minded professionals to discuss product development, product management (especially the application of AI within it), fintech and other related industry topics. I also like meeting new people over a cup of coffee. Feel free to connect with me or send me a message here to add me to your professional network.Skills: Product Management, Product Strategy, User Experience (UX), Software as a Service (SaaS), Strategic Partnerships, Go-to-market Strategy, Agile Methodologies, Strategy, Product Development, Technical Product Management, Start-ups, Enterprise Software, Analytics, Cross-functional Team Leadership, Competitive Analysis, Business Strategy, APIs, FinTech, Payments, and Banking

Aaron Reeder's Current Company Details
Forward

Forward

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Head of Product
Austin, TX, US
Aaron Reeder Work Experience Details
  • Forward
    Head Of Product
    Forward
    Austin, Tx, Us
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  • Forward
    Head Of Product
    Forward Feb 2024 - Present
    Austin, Texas, Us
    View
  • Career Break
    Personal Goal Pursuit
    Career Break Jul 2023 - Jan 2024
  • Finexio
    Vice President Of Product Management
    Finexio Jan 2022 - Jun 2023
    Orlando, Florida, Us
    • Revamped product strategy, prioritizing ROI and data-driven decisions; led to delivering a significant number of impactful features, launching an additional, innovative accounts payable (AP) product, and substantial revenue growth. • Reintroduced Agile best practices to improve transparency and accountability across teams; cut missed commitments in half and reduced defects 30% within three months.• Led transformation of all APIs and documentation to support strategic shift from a direct customer model to a partnership selling approach and unlock 10X increase in revenue opportunities.• Grew product management team of two into a high performing product organization of 12 encompassing product management, UX, program management, data insights and reporting, and Salesforce administration.
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  • Ethoca
    Director, Innovation Product Management
    Ethoca May 2017 - Jan 2022
    Toronto, On, Ca
    • Created and launched Consumer Clarity product, revolutionizing merchant-card issuer communication, enabling detailed purchase info exchange outside standard card rails; solution cut chargebacks 65%, lowered issuer call volume 35%, and increased merchant brand presence.• Fostered customer centric approach resulting in exponential product adoption; customers included most top banks and major, global technology and retail merchants. • Established impactful product strategy and iterative execution plans by combining voice of customer, competitive and market intelligence, complementary product usage data, and architectural needs; launched product from definition phase to production in 16 months.• Guided, mentored, and led highly diverse, geographically dispersed, senior team of 15 including product management, user experience and technical writing teams.• Recruited top talent and motivated thriving, tight-knit product development team that had fun while delivering results; group won Mastercard President’s Innovation Award in Spring 2021.
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  • Localment
    Cofounder & Chief Product Officer
    Localment Apr 2016 - May 2017
    • Founded company to allow cities to strengthen local economies by minting, managing, and optimizing circulation of unique, complementary digital currencies; developed to help circulate 83% more of every local retail dollar spent.• Owned business modeling, mission validation, product definition, marketing, and sales; collaborative approach led to partnering with one of the largest cities in the United States.• Designed UX for currency administration portal, small business payment integration, and consumer focused mobile app to exchange digital currency; decreased onboarding steps 40% and funding requirements 30% via target user testing.
  • Q2
    Senior Product Manager, Innovation
    Q2 May 2015 - Jun 2016
    Austin, Tx, Us
    • Defined and built greenfield account opening product allowing banks and credit unions to attract, onboard, and retain customers; mobile-first approach dropped time to open and fund new bank accounts from days to three minutes.• Exceeded executive go-to-market expectations by delivering an innovative, fully functional product with a superior user experience to market in just 10 months.• Produced all sales and product marketing collateral, performed all product demos and gave product presentation to 400+ customers at Q2’s annual conference; generated a sales pipeline 4X estimates.
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  • The Advisory Board Company
    Senior Data Product Manager
    The Advisory Board Company Apr 2014 - May 2015
    Washington, District Of Columbia, Us
    • Applied design thinking and product discovery to rapidly develop a centralized portal providing improved access management of critical healthcare data; solution increased usage in two of the company’s analytics products by over 200%.• Drove critical product initiatives to solve complex healthcare data quality issues; data access times improved by 450% across company’s entire product portfolio.
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  • Volusion
    Director Of Product Management
    Volusion Jan 2012 - Feb 2014
    Austin, Texas, Us
    • Owned product portfolio management for SaaS e-commerce platform, third party integrations, internal tools, and native mobile apps; grew portfolio’s customer base by 280% ultimately supporting over 70,000 active online stores.• Transformed go-to-market strategy, simplified plan levels and pricing models and key participant in business development; product improvements and resulting customer growth led to an increase of $1.5B in customers’ total sales volume.• Led large team distributed across diverse roles in product management, product marketing, technical publications, and production support; won three awards for dedication to employee development.
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  • Volusion
    Senior Product Manager
    Volusion Jan 2011 - Jan 2012
    Austin, Texas, Us
    • Expanded Scrum development process to external stakeholders; strengthened collaboration resulted in reducing integration time with industry-leading partners such as eBay, FedEx, Facebook, Akamai, Google, and 15+ payment gateways; tripled number of key partnerships in one year.• Spearheaded new feature prioritization methodology to increase visibility of customer product requests; delivering highest reward items helped achieve an NPS of 67, a 23 point increase year over year.• Recognized as primary driver of product’s success; promoted to expanded role within 11 months.
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  • Borland (A Micro Focus Company)
    Product & Development Manager
    Borland (A Micro Focus Company) Jun 2008 - Jan 2011
    Newbury, Berkshire, Gb
    • Prepared business case and gained board approval for new SaaS Agile project management product; solution expanded company’s addressable market by 30%.• Managed all product development activities for new product; built out high quality, outsourced team 20% under budget. • Created roadmaps via opportunity assessments and competitive analysis, validated approach with sales and customers, and authored all market requirement documents and stories; refined product resulted in closing $5M ARR deal.
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  • Messageone
    Business Intelligence Program Manager
    Messageone Dec 2007 - Jun 2008
    Us
    Established new Business Intelligence program; solely responsible for design, development and administration of all warehouse databases and BI reports and dashboards; developed finance focused capabilities that reduced team's monthly revenue reporting and modeling activities from a full week to just one day.
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  • Ni (National Instruments)
    Data Warehouse Program & Development Team Manager
    Ni (National Instruments) Aug 2006 - Dec 2007
    Austin , Texas, Us
    Assumed Enterprise Data Warehouse re-architecting program ownership; by implementing formal development methodologies for engineering teams in Texas and Hungary and defining clear objectives, decreased first three program release phases by 12 months and saved $3M in actual resource costs.
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  • Digital Motorworks
    Technical Account Director
    Digital Motorworks Jun 2005 - Aug 2006
    Mulgrave, Vic, Au
    Full P&L ownership of 25+ client accounts, most notably AutoTrader, Ferrari, First Look, and Porsche; significantly improved customer satisfaction levels led to an increase in total annual program revenue by 22% year over year and exceeding margin targets for every account by minimum of 5% each month.
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  • Digital Motorworks
    Operations Development Manager
    Digital Motorworks Dec 2001 - Jun 2005
    Mulgrave, Vic, Au
    Created and managed Sustaining Engineering team of 10 local and 4 off shore software engineers; provided 50% increase in output for new project development, improved customer satisfaction and increased annual profits by $500k via new 24X7 support process and numerous product release process improvements.
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  • Digital Motorworks
    Database Developer
    Digital Motorworks Dec 2000 - Dec 2001
    Mulgrave, Vic, Au
    Designed, developed and optimized custom extract routines, load procedures, and reports for all leading automotive manufacturers and dealer groups; code produced led to reducing data import times for all 40,000+ dealerships by an average of 6 hours per day.
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  • Dell
    Programmer Analyst I & Ii
    Dell Aug 1999 - Dec 2000
    Round Rock, Texas, Us
    Broadly recognized as go-to team member for database development and troubleshooting; trade and customs focused data analysis tools helped identify nearly $1M in waste and avoid multi-million dollar fines; awarded for exemplary support of executive-level business users and promoted within seven months.
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Aaron Reeder Education Details

  • Texas State University
    Texas State University
    Computer Information Systems (Cis)
  • Relevant Continuing Education
    Relevant Continuing Education

Frequently Asked Questions about Aaron Reeder

What company does Aaron Reeder work for?

Aaron Reeder works for Forward

What is Aaron Reeder's role at the current company?

Aaron Reeder's current role is Head of Product.

What is Aaron Reeder's email address?

Aaron Reeder's email address is aa****@****ion.com

What is Aaron Reeder's direct phone number?

Aaron Reeder's direct phone number is +151279*****

What schools did Aaron Reeder attend?

Aaron Reeder attended Texas State University, Relevant Continuing Education.

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