Aaron George Email & Phone Number

Toronto, On, Ca

Advocate for pragmatic business driven technology, breaking down silos between business and IT and creating/supporting unified multi-disciplinary teams overseeing national financial and capital markets regulation in Canada.

Toronto, Ontario, Canada

Toronto, Canada Area

Toronto, Ontario, Canada

Build and launch digital-first initiatives that deliver customer acquisition and retention, and bottom line revenue growth. -Led adoption of a digitally focused marketing strategy for UCLA Center for Prehospital Care, increasing student enrollment for online/on-site programs by 73%.-Created social media marketing strategy for Ayerswood Development Corporation, a luxury rental property in London, ON, increasing unit rentals by 25% YoY.

Stratford, On

Lead an agile cross-functional digital-first team, manage $20M+ e-commerce P&L, and initiatives aligned with business strategy for the Stratford Festival, Canada's largest theatre destination with an annual operating budget of $70M+ and 500,000+ customers.-Lead strategic, multi-year digital marketing strategy including launching a new responsive website and digital strategy that delivered a 19% ($20.1M) increase in revenue, a 15% increase in online donations and a 25% increase in website traffic (2.5M annual visitors).-Spearhead key technology adoption and development projects– including stakeholder alignment, project integration, schedule, cost, human resources, risk management, architecture, design (UX/UI) and implementation.- Identified gaps in social media marketing strategy and tested and scaled large-scale advertising campaigns on Facebook, Instagram and Twitter to drive incremental ticket sales, generating $7M in revenue, a +300% ROI on an annual budget of $300k.- Appointed to the Strategy Planning Council focused on revenue growth and industry challenges. - Lead Stratford Festival On Film (a product extension in partnership with Cineplex, the CBC, and provincial and federal development offices to film stage productions for digital distribution). Optimized marketing and channel strategy and added over 500,000 viewers over three seasons.-Leveraged Google Analytics to distill consumer intelligence to maximize impact of Stratford Festival business strategies; increased web traffic by >25% YOY between 2014–2017.-Collaborate with internal stakeholders and external service/product vendors to deliver digital product enhancements for customer acquisition and engagement.-Liaising with executives, technical teams on business strategy to architect and design integrated technology solutions.

London, Ontario

-Led groups of undergraduate students in courses on digital strategies, data analysis, communication planning etc.

New Delhi Area, India

-Led development – from brief to creative – of digital and print campaigns and content to drive customer acquisition and engagement, leading to a 30% increase in new subscriptions for HT Media Ltd.-Launched strategic partnerships such as a National Style Awards to drive advertising revenue.

New Delhi Area, India

Managed brand and marketing strategy and content for the Indian edition of the world’s largest men’s magazine. Conceptualized, launched and communicated a new brand identity across digital channels and print that led to a 20% increase in print subscribers and 85% increase in online engagement.

New Delhi Area, India

Marketing and PR consultant with a national portfolio of luxury and lifestyle brands. Spearheaded the launch of the Crowne Plaza Hotels, luxury fashion labels Escada and Dunhill in India.

Master Of Business Administration - Mba, Business, Management, Marketing, And Related Support Services

Activities and Societies:Focus on business strategy, marketing and financial management. Worked with the leadership team.

Master’S Degree, Media Studies/Communications

Activities and Societies: Teaching Assistant in the the Media, Information and Technoculture Dept.-Courses included new media strategy.

Pg. Diploma, Pr And Advertising

Activities and Societies: Marketing and Brand strategy for Indian National Trust for Art and Cultural Heritage.-Courses included.

Bachelor Of Journalism (Mass Communication), Communication, Journalism, And Related Programs

Activities and Societies: Launched a community newspaper; Organized a state level festival for university students-Courses included.