Aaron Rigby Email & Phone Number

Bangkok, Th

Bangkok City, Thailand

Bangkok, Bangkok City, Thailand

Provided leadership to a senior team of market leaders in multiple languages covering 9 markets across Asia; Thailand, Indonesia, Singapore, Japan, South Korea, India, China, Malaysia and Taiwan. Developed relationships and accounts for large global advertisers and Agency networks. Managed total business of all Media Agency and Advertiser (client) relationships. Developed an effective go-to-market strategy, by market and precise management of new business pipeline and sales… Show more Provided leadership to a senior team of market leaders in multiple languages covering 9 markets across Asia; Thailand, Indonesia, Singapore, Japan, South Korea, India, China, Malaysia and Taiwan. Developed relationships and accounts for large global advertisers and Agency networks. Managed total business of all Media Agency and Advertiser (client) relationships. Developed an effective go-to-market strategy, by market and precise management of new business pipeline and sales activities, leading to successful outcomes of both Agencies and Advertisers across 9 markets in Asia. Developed key new business development practices by focusing on a growth mindset for the associates and precise and targeted pipeline hygiene and delivered a 99% repeat business renewal rate.Managed the team through a difficult year including multiple RIFs, team restructures and challenging business expectations. Drove to maintain business results. Developed high-level relationships with management of large global advertisers and agency networks to become highly knowledgeable in technology and industry trends. Show less

Bangkok Metropolitan Area, Thailand

Responsible for total P&L. Provided leadership to lead performances including 23 commercial associates and 90 operational staff. Worked with all Agency, Advertiser, Broadcaster and tech clients at a C-suite level.Achieved the transformation of a fledgling business into a successful and profitable business in 3 years, with consistent revenue growth during Covid-19. Was able to rebuild, manage and develop trust and ultimately lead a team made up of 100% Thai nationals with minimal… Show more Responsible for total P&L. Provided leadership to lead performances including 23 commercial associates and 90 operational staff. Worked with all Agency, Advertiser, Broadcaster and tech clients at a C-suite level.Achieved the transformation of a fledgling business into a successful and profitable business in 3 years, with consistent revenue growth during Covid-19. Was able to rebuild, manage and develop trust and ultimately lead a team made up of 100% Thai nationals with minimal English speaking skills. Secured one of the largest contracts in Nielsen SEASIA history that transformed the Thai TV industry by providing the first, outside the US, global solution for Cross Platform ratings, a significant development for the industry in MarTech.Worked alongside the broadcasting industry of Thailand to support the creation of a new Industry body (ADTEB) to, for the first time, work together in a unified way for the betterment of the TV industry. Developed new go-to-market strategies for the Thailand market and brought in new products and services to drive that success.Transformed the industries perception of Nielsen, moving away from a traditional and complacent role in the industry to a fast moving, innovative and industry partner. Show less

Sydney, Australia

Sydney, Australia

Responsible for the P&L of the Australian Ad Intel business.Took a global leadership role in product development across our Insight, Digital and Portfolio products across 70+ markets. Developed and managed key client relationships at the C-Suite level. Oversaw a team of 25 operational and IT staff. Led thought leadership pieces around Ethnic diversity across Australian TV advertising and through that, and other topics, developed strong relationships with the media for marketing and… Show more Responsible for the P&L of the Australian Ad Intel business.Took a global leadership role in product development across our Insight, Digital and Portfolio products across 70+ markets. Developed and managed key client relationships at the C-Suite level. Oversaw a team of 25 operational and IT staff. Led thought leadership pieces around Ethnic diversity across Australian TV advertising and through that, and other topics, developed strong relationships with the media for marketing and press coverage. Secured Ebiquity Australia’s biggest ever research project with Think TV on the effectiveness of TV advertising in 2016.Accomplished 4 years of consistent revenue and profit growth in a crowded and difficult market. Managed a team of 6 highly successful and drive business development and client service people.Developed and implemented core retention strategies that consistently secured 95% plus retention rates for renewable business (well above global benchmarks). Developed and implemented new business strategies that drove continued growth in sales both from new clients and existing clients. Developed and maintained a highly engaged and motivated sales team that consistently delivered high business growth and exceeded the global business benchmarks.Led thought leadership pieces around Ethnic diversity across Australian TV advertising and through that, and other topics, developed strong relationships with the media for marketing and press coverage. Show less

North Sydney

Created a new business and lead all Insight client activity. Worked regularly with the management team. Provided input and supported on broader Ad Intel business strategy and direction.Led all marketing related services and developed a lot of the new business material to drive business success.Awarded the Gold - Best Use of Communication Management: Public Sector – Global AMEC Awards (Research on Age Discrimination in Advertising). Set up the Australian Advertising… Show more Created a new business and lead all Insight client activity. Worked regularly with the management team. Provided input and supported on broader Ad Intel business strategy and direction.Led all marketing related services and developed a lot of the new business material to drive business success.Awarded the Gold - Best Use of Communication Management: Public Sector – Global AMEC Awards (Research on Age Discrimination in Advertising). Set up the Australian Advertising Insight business in December 2011. Developed a profitable added-value service to support and develop existing suite of services that helped Australian brands better understand their competitors advertising intelligence. Show less

London, United Kingdom

• A senior member of a vibrant and successful advertising intelligence consultant team.• Was responsible for a range of clients across several categories throughout Europe, North America and Asia.

Sydney, Australia

• Responsible for client quantitative and qualitative research, from creative testing, proposition development and market research.• Led the research for the ‘What it means to be Australian’ project that helped Ogilvy position as the agency that ‘knows Australians better than anyone.’• Handled proposition development and strategic thinking for a range of clients including Huggies, Snugglers, Sprite, Amex, IBM, Hyundai, Nestle, Purina and Qantas.