Aaron Rosenberg Email & Phone Number

Tafton, Pa, Us

• Operate consulting firm providing project management and product strategy services for mission critical enterprise and emerging startups.• Served as acting VP, Product for Cloud Computing startup, WIT.com. Authored company positioning, personas, competitive analysis, brand strategy and UX roadmap. Built product backlog, agile workflow and directed UX concepting.• Designed SAAS project management and workforce collaboration suite for professional service firms featuring customizable workplan templates, real-time performance analysis and PMI best practices. Executed design sprints, research, surveys, analytics, prototyping and data modeling. Prototype in Sketch/InVision. Wrote front/back-end services in ReactJS, Django 2, Postgres, and NGINX.• Currently direct and manage digital program planning, internal strategy, UX and research for various healthcare industry clients.

London, London, Gb

• Head of Program Management for $10M+, 40-person Health division of New York office.• Directed $3M+ digital strategy, design, integration and launch of “#ActuallySheCan”, a multi-channel health brand, social campaign, mobile app for Allergan. Created custom FDA-compliant agile process, user stories, and mentored product owners and Scrum team.• Led program management of next-gen community health initiative, “The Turnout,” with AstraZeneca and Galesburg Foundation. Delivered ethnographic research and service design blueprints for community stakeholders. Authored SOWs, forecasts and roadmap.

Calgary, Alberta, Ca

• Pitched, managed and launched global navigation and redesign of Adidas.com. Directed discovery, content audits, requirements across all sub-brands, concept, design, and CMS integration. Introduced UX toolkit to seamlessly integrate brand and shop UX.• Architected product buy-flow UI redesign across Adidas Brazil, UK, NL and Russia shop sites. Quarterly visits increased 52%.• Launched redesign of Citi ATM 2.0 user experience in North America. UI frameworks, ADA compliance, design and HTML5/.NET codebase adopted as global reference. Developed global rollout strategy as engagement lead. UX scored 90% in customer surveys.• Managed $20M+ Citi professional services across 5 lines of business: Global Strategy & Design, Mortgage, Global Consumer Marketing, ThankYou® Rewards, and International Cards. Responsible for program management performance, account strategy, ADA compliance, IT security audits, P&L, revenue, and 80-person cross-functional team. Online Banking rated #1 by Forrester.• Launched Citi Homeownership Integrated Platform. Site won 2013 Midas award for digital excellence in financial industry.• Planned, managed and launched $4M Humana.com Integrated Digital Experience (IDE) brand and platform. Consolidated 65 individual websites representing 32 lines of business into first ever fully-responsive, ADA-compliant healthcare experience.• Led Gucci.com global digital flagship store redesign for 28 countries and 8 languages. Authored Checkout UI Specification with region-specific logic. Mentored 20+ staff based in London, Toronto and Calgary on best practices, strategy, and launch readiness.• Initiated, developed and rolled out global agency process model, guidelines, documentation and project planning tools for agency. Launched employee portal, iterative best practices repository and new employee training program on discipline craft foundations.

Ann Arbor, Mi, Us

• Managed E-commerce strategy and design enhancements, site operations, and managed hosting services for AnnTaylor.com and AnnTaylorLoft.com. Introduced agile development and requirements process. Doubled release velocity and reduced defects by 50%.• Managed Godiva.com program covering site operations, enhancements, and launch of loyalty program, Godiva Rewards.• Planned and directed shop redesigns and enhancements for Fortunoff, Builders Square, Nautica, Kraft, Levenger, and others.

New York, Ny, Us

• Co-designed and launched mobile analytics product, “Medical Group Builder,” nationwide to US Pfizer salesforce. Managed Oracle data warehouse, customer support and Delhi-based Engineering team of 15+ resources. Dropped help-desk calls by 85%.

Jersey City, Nj, Us

• Co-designed AntennaTools™, a multi-device SAAS product for field service providers using Siebel and Amdocs Clarify CRM.• Designed and coded B2B e-commerce API, embeddable parts store and content-delivery application, AntennaNetwork™.

New York, Ny, Us