Aaron Rosenstein Email & Phone Number

Seattle, WA, US

Helping businesses accelerate top-line revenue growth by crafting highly successful go-to-market strategies and plans, rolling up my sleeves with management to build success.

Developed and executed strategic marketing plans and programs for start-up. Hired and managed marketing team. Oversaw prospect engagement and customer acquisition. Worked closely with CPO and CRO on product development and revenue generation.- Implemented lead-generation strategies, ABM plans, and content marketing initiatives, driving 50% increase in.

Seattle, WA, US

Led lifecycle and proactive marketing programs to engage customers with utilizing Alexa devices. Built and trained product marketing management team. Established extensive customer research (qual / quant) program, helping marketing and product teams gain better understanding of customers’ shopping and buying behaviors.- Developed and launched innovative.

Seattle, WA, US

Headed multiple global teams focused on minimizing product returns.- Set industry-leading standard for e-commerce product returns, creating easy and delightful experience for Amazon.com customers; achieved 99.999% uptime and net promoter score (NPS) of 72.- Oversaw 3K+ member teams (customer service / program management) to provide product support (phone /.

Seattle, WA, US

Owned P&L for Amazon.com store that sold all Amazon’s returned used and overstock items.- Overhauled GTM strategy and rebranding efforts, developed AI-based pricing algorithm, and revitalized store experience, optimizing sell-through, boosting profitability, and growing business 70% YoY to $1B+ annually.- Built proof-of-concept Amazon Warehouse Deals.

Seattle, WA, US

Developed GTM strategies and marketing campaigns for start-up company aimed at helping early-in-career job seekers.- Launched job board and skill assessment platform; hit 90-day acquisition goal in 45 days.- Implemented and optimized SEM, SEO, social media, and email demand-generation campaigns, increasing site traffic 35% and reducing cost per acquisition.

Seattle, WA, US

Sold digital textbook (via Amazon.com) to college students (B2C) and SaaS digital textbook distribution platform to college / K-12 organizations (B2B).- Marketed SaaS textbook distribution platform to K-12 and Higher Education organizations; acquired 1K+ SQLs in first year.- Built-out B2B marketing automation infrastructure on Marketo and Salesforce.

Seattle, WA, US

Created and led worldwide marketing initiatives to encourage author self-publication directly through AIP’s print and e-book SaaS publishing offering.- Fielded marketing initiatives that grew site traffic and customer acquisition 70%+ YoY.- Innovated new publishing workflows and author UX, increasing book titles published 98% YoY.

Seattle, WA, US

Led marketing and product initiatives to help authors self-publish books through CreateSpace SaaS publishing, printing, and distribution platform.- Repositioned CreateSpace brand as self-publishing platform, moving away from negatively perceived ‘vanity press’, increasing author sign-ups 60%+ YoY and books published per author 45% YoY.- Reinvented SaaS.

Bellevue, Washington, US

Revitalized internet 1.0 search site through product and marketing innovations.- Built and orchestrated high-performing, cross-functional Agile team of 10 to launch first-ever acquisition program for Infospace’s metasearch sites, increasing search revenue 20% YoY.- Conceived and launched ‘Search & Rescue’ program, cause-based initiative that contributed.

New York, NY, US

Led account group for the Microsoft business (largest account in the agency). Managing team of 12 account executives. Helped Microsoft to increase awareness of their anti-piracy and license compliance activities; market their small and mid-sized business productivity tools through in-person seminars; increase awareness and purchase of the Microsoft Office.

New York, NY, US

Engage in all aspects of Online marketing for our clients including: Web Site development, Online tools, Rich Media Ad Development, Keyword Search, Online Advertising, E-mail, Data tracking, reporting and analysis.

Seattle, WA, US

Director of Marketing – E-Commerce (B2C) and Advertising Sales Division (B2B)Innovator of streaming media and digital entertainment services with such notable products as RealPlayer and Rhapsody. - Maximized the sales of RealNetworks’ freemium products and subscriptions through metrics-driven marketing efforts (landing page optimization, Funnel analysis.

Master Of Business Administration (Mba), Marketing/Marketing Management, General

Bs, Marketing Communications