Aaron Saltzman Email & Phone Number

Redlands, Ca, Us

Oversee traditional and digital marketing within a $500K annual budget, set marketing vision, hire and train top marketing, copywriting, and creative teams, and provide creative direction. Develop strategic marketing plans and the first formal annual marketing budgets to optimize profit margins. Steer the development of productivity and attention products for both in-house and client use, including a proprietary Kanban board interface, API-integrated sales prospecting tool, entry-level offering, and ultra-premium product. Advise in-house and third-party development teams in brand building of new products and product extensions.Highlights:➙ Achieved record volume of qualified leads 11 of 38 months. Attained highest monthly qualified leads ever (previous record unbeaten for 5 years).➙ Increased average revenue per sale by 45% by determining price elasticity for 10% price increase validation and leveraging Price-Quality Effect.➙ Shaped vision “Make litigation visuals ubiquitous with litigation. Made DK Global ubiquitous with litigation visuals” to capture the bluer ocean in the target market. Coined “litigation visuals” to promote sector recognition.➙ Spearheaded full lifecycle of marketing projects and campaigns while setting new deadlines and budgets and introducing Agile workflow and Kanban boards.➙ Grew revenue by 114%, achieved 1,831% ROI, and increased new client acquisition by 37.1% over 3 years by optimizing the omnichannel marketing mix, standardizing SOPs, and shifting from a company-focused narrative to a customer-focused one.➙ Managing 10 employees ranging from coordinator to director-level across two departments and 20 freelancers.

Redlands, Ca, Us

Increased year-over-year annual sales growth from from 16% in 2020 to 33% in 2022, and increased new customer acquisition by 37.1%, by steering marketing vision, mentoring and coaching marketing team, and optimizing strategy in creative content, quantitative analysis, and pricing. Aggregate 2021 & 2022 sales growth was 65%, compared to 10% aggregate growth 2019 & 2020. DK Global is the nation's leading litigation visuals company, providing 3D animations and illustrations for trial attorneys to help them maximize case outcomes and secure results faster.As Marketing Director, I lead a team of creative and data entry professionals; develop and drive the company's marketing vision; leverage data-, statistics-, and insights-driven approaches to identify growth opportunities; and activate upstream marketing strategies to increase need recognition and grow conversion rate.

Developed and launched a new website in collaboration with local wine producers in the Temecula Valley AVA.➙ Achieved an average of 70% user growth per month by successfully advertising/promoting a website through paid and organic sites.

Santa Ana, California, Us

Designed and executed integrated marketing strategies for two properties with a $650K marketing budget while analyzing metrics and reviewing STR reports. Built a culture of performance excellence by leading the marketing team for two hotel resorts, two winery brands, restaurants, and a spa.Highlights of accomplishment in this role include:➙ Enhanced web and digital advertising return on ad spend (ROAS) from 750% to 1100% by providing direction to digital advertising agency and managing website, SEO, SEM, Google ads, and Google display network.➙ Increased hotel bookings for July 4th by 50% by pioneering Temecula Wine Country's first-ever drone light show and concert event.➙ Uplifted revenue by 15% through standardizing content development for emails, social media, and wine vacation packages.

Temecula, Ca, Us

Launched the Sweet Oaks brand to market by formulating promotional initiatives. Directed marketing, design, trade, and POS development and standardized tracking and reporting methods for marketing and operations teams. Developed unique brand identities, brand promises, target audiences, marketing budgets, launch schedules, KPIs, and milestones for seven businesses under the Sweet Oaks and Sol de Luz brands.Highlights of accomplishment in this role include:➙ Headed growth marketing organization for two new-to-world start-up wine brands in Temecula Wine Country and related vacation rental (hospitality), equestrian, and jams/olive oils (CPG) businesses.➙ Formulated marketing strategy by utilizing sources and integrated channels, including consumer insights, revenue goals, P&L, display advertising, e-commerce, trade marketing, strategic partnerships, social media, marketing automation, loyalty, and influencers.➙ Maintained relationships, partnerships, and memberships with trade associations and vendors/agencies, including an in-house creative agency team and sister company.➙ Launched Sweet Oaks Wine's inaugural product release to market.

London, Gb

As a Business Development Director at Kantar Futures, directed B2B sales quota within 15-state Western US territory while selling syndicated subscription and ad hoc project contracts for global management consultancy specializing in consumer insights and trends. Steered medium and large accounts across diverse industries, including CPG, financial, media, digital, and real estate. Aligned value proposition with client/prospect pain points in collaboration with a team of analysts and consultants. Grew accounts of various clients (including Disney and Visa) from only the US to global consumer insights by developing the first subscription product.Highlights of accomplishment in this role include:➙ Uplifted revenue in the territory by 50% and designed and closed Kantar Futures’ first-ever global enterprise-level subscription contract sale.➙ Secured Red Bull, Amazon, Wells Fargo, Visa, Starbucks, and Toyota accounts.➙ Closed $500K in sales over 10 months and achieved 125% of subscription quota and 250% of ad hoc.

Burbank, Ca, Us

As Vice President of Marketing and Business Development, Treasurer, and Founder at Slingr, Inc., was a founding member of a funded mobile e-commerce start-up in the alcoholic beverage space. Formulated a three-sided marketing strategy targeting mobile app users, alcoholic beverage brands, and on-premise alcohol retailers. Developed business plans and marketing mix based on customer acquisition bottlenecks and brought on my first attorney representation. Supervised the contract promotional team and managed third-party creative, print, PR, and promotional vendors. Oversaw organic and paid social media, website, blog, and print content creation and publishing and headed branding for all aspects of company to improve brand recognition.Highlights of accomplishment in this role include:➙ Built and launched the Slingr brand based on target consumer pain points, raised a $300K angel fund round, and expanded network of participating on-premise retailers up to 70.➙ Drove 1K% user acquisition and monthly active user (MAU) growth, 50%-300% organic sales for client brands, and $0 customer acquisition cost (CAC) model by steering zoom-out pivot.➙ Repositioned core technology as a part of an experiential marketing platform and activated promotional campaigns and events across a network of participating bars and restaurants.➙ Closed seven campaign deals with major alcoholic beverage suppliers within 16 months while determining algorithmic pricing models for client campaigns based on demand positioning, P&L, brand value, and scale.➙ Scaled bar and restaurant network by over 400% within the first six months of GTM.

Reseda, Ca, Us

• Developed and implemented digital strategies for multi-campus senior healthcare provider and vocational nursing school• Managed website, social media content, and SEO directly and by overseeing agency relationships• Assisted with rebranding for Centennial year, as well as “Connections to Care” expansion• Scope of role expanded to include print production, photography, videography, and events

Master Of Business Administration - Mba, Marketing

Ba, International Relations