Aaron Sandquist Email & Phone Number

Saint Paul, MN, US

Greater Minneapolis-St. Paul Area

• Led a portfolio of multiple programs, managed partner relationships, marketing strategies, and credit card programs. Owned annual and strategic planning, P&L management, customer lifecycle, budget development, and.
• Successfully led the go-to-market strategy and executed the first "close and convert" conversion of a new program (2019), including technical requirements, value proposition, omnichannel marketing strategy, and.
• Seamlessly led the program re-launch and conversion of a portfolio (2015), including market research, omnichannel marketing strategy, and customer experience. Received a U.S. Bank Pinnacle Award for outstanding.
• Managed multiple P&L frameworks including a unique and complex structure where the partner owned 50% of expenses, balances, and program risk. This required unique partnership, flexibility, and problem-solving.
• Collaborated to design a new customer navigation and user experience (UX) flow leveraging single sign-on integration from partner site to account servicing platforms. Improved customer experience and reduced clicks.
• Implemented a multi-touch customer lifecycle email trigger strategy, resulting in a 30% new account increase in the first year.

Greater Minneapolis-St. Paul Area

• Owned acquisition and customer onboarding marketing strategy across multiple programs, consistently surpassing goals while effectively managing budgets and ensuring on-time delivery.
• Developed a robust omnichannel product marketing strategy across 12 products and 50+ channels including print, email, digital marketing, and partner channels. Drove testing and analysis for continued optimization.
• Managed execution of 25mm+ direct mail pieces annually applying data driven learning and continuous refinement to maximize new account generation while maintaining optimal ROI.
• Implemented a frequency mailed strategy, incorporating segmentation, and tiering of targeted offers, increasing acquisition while optimizing resting periods for maximum impact.
• Designed and implemented comprehensive training programs for effective onboarding and continuous knowledge enhancement.
• Collaborated with partners to conduct empathy training, improving customer service representatives' active listening and communication

Minneapolis, Minnesota, United States

Drove marketing strategy and creative project management for multiple products leveraged by small, mid, and large law firm segments.

Greater Minneapolis-St. Paul Area

• Managed acquisition and portfolio management tactics for multiple portfolios, consistently surpassing growth targets. Developed marketing initiatives, managed budgets, and conducted post-campaign analysis for.
• Supported the go-to-market launch strategy of a portfolio, including automation of photocard functionality and lifecycle marketing collateral development.
• Defined and launched the first-ever contest for co-brand partner employees, driving 78% more new accounts and increased engagement among partner store employees.
• Assisted in the re-launch of a portfolio including creative management and execution of communication strategies. Enhancements drove greater acquisition and higher spending engagement.

Greater Minneapolis-St. Paul Area

Managed new cardholder acquisition and ongoing portfolio management initiatives for four private label portfolios - three furniture/retail, and one home improvement.

Greater Minneapolis-St. Paul Area

Managed marketing and creative project management for Northwest Airlines passenger marketing segment.

Greater Minneapolis-St. Paul Area

Managed marketing and creative project management for multiple loyalty programs.