Lead an analytics and insights team supporting Market Access commercial payer strategies for business planning and matrix discussions across all U.S. brands in rare, neuro, plasma, and gastro therapy areas. Spearhead data strategy initiatives through close collaboration with data technologists, addressing complex cross-functional enterprise challenges, enhancing payer, contract reimbursement, and therapy area datasets, and delivering solutions through detailed business requirements and best practice data lifecycle management. Build highly adopted Tableau dashboards for KPI and performance reporting, utilizing Python and SQL expertise in Databricks with pharmacy claims data (IQVIA, Symphony, Komodo), formulary coverage (MMIT, Clarivate), contract reimbursements (Model N), specialty pharmacy dispenses, and patient services programs. Founder of the Tableau Community of Practice, growing it into a network of over 600 employees and offering various learning opportunities to enhance proficiency, collaboration, and knowledge sharing. Serve as an Inclusion Bar Raiser on interview panels for Director-level roles, evaluating candidates based on inclusive leadership criteria and contributing to Takeda’s diversity, equity, and inclusion initiatives.

Supported commercialization product and sales leaders in shaping strategies with KPIs and insights, resulting in over $30 million in outcomes for sponsored jobs and featured employer programs in search results products. Utilized Python libraries such as pandas, numpy, scikit, matplotlib, and SQL within Jupyter Notebook to analyze complex datasets, develop statistical models, and automate ETL transformations. Developed visually compelling Tableau dashboards with actionable key metrics, widely applied across product leadership teams and executive management. Provided mentorship and guidance to a team of analysts, fostering knowledge sharing, a positive team environment, and professional development through regular coaching sessions.

Provided strategic guidance for the product and engineering roadmap by analyzing product feature usage and behavioral trends through SQL, utilizing quantitative data science techniques such as lifecycle modeling and cohort segmentation to prioritize features and enhancements with product leadership. Executed the company’s data strategy and architecture by establishing a consolidated, scalable, and reliable Redshift analytics warehouse and leading integration processes with Amplitude and Periscope. Led data-driven product feature initiatives, including trending news sections, year-in-review emails, and re-engagement campaigns, resulting in significant improvements in user retention.

Led premium subscriber conversion strategies for DramaFever OTT service by implementing A/B landing page optimizations, user persona targeting, subscription price testing, and content paywall drivers. Conducted comprehensive funnel analyses using SQL to identify optimization opportunities for content licensing and marketing teams, while establishing KPIs on user retention, churn, and customer lifetime value. Contributed to developing the company's commercial data and analytics strategy to mitigate high levels of data quality issues and reduce business risk.DramaFever, a subsidiary of Warner Bros. Entertainment Group (acq in 2016), was the largest online on-demand streaming video destination for premium international television and movies from major broadcasters and studios in Korea and other parts of Asia.

Strengthened day-to-day data processes and provided business intelligence support for the ride-hailer’s marketing, CRM, business development and partnership teams across 6 North American cities. Performed SQL analyses on marketing referral effectiveness, email marketing segmentation, and demand forecasting, and created KPI dashboards focused on customer acquisition and retention.Hailo was a mobile ride-hailing app that connected people instantly with both taxicabs and licensed black cars. Launched in November 2011, Hailo was available in London, Ireland, Spain, New York, Toronto, and 8 other major cities before closing North American operations in 2014.

Developed and executed a digital content strategy to enhance the Governors Ball music festival’s brand presence on Facebook, Twitter, and Instagram platforms, driving a 50% surge in fan engagement and surpassing a total follower base of 100,000. Managed digital collaborations with brand sponsors and artist collectives to broaden the festival’s audience reach, while tracking the ROI of marketing initiatives with sponsors Honda, Sennheiser, Yelp, and Spotify.Governors Ball Music Festival is a major multi-day music festival held in New York City that draws 40,000+ people a day.

Defined business requirements, conducted User Acceptance Testing, contributed to UX functionality, and prioritized release cycles as part of the product management team for an instant messaging platform. Managed a provisioning team of 15 in India, implementing quality control measures that significantly reduced manual errors and mitigated legal and reputational risks. Achieved annual cost savings of $360,000 for Thomson Reuters by identifying and eliminating redundant internal user charges on monthly invoices from an external compliance messaging partner.

Strategy Management Consultant in the Technology Business Consulting Practice: http://www.virtusa.com/service/business-consultingVirtusa Corporation (NASDAQ: VRTU) is a global IT services company providing IT consulting, technology and outsourcing services that acquired ALaS Consulting, LLC in July 2011.