I build product teams that move the needle. Recently promoted product leaders and CEOs of growing companies both have a vested interest in building high-performing product management teams that build products people love while delivering value for the business. I work with both to identify the path to success and help navigate the pitfalls and opportunities that arise along the way.

Kokeena makes custom doors and casework for IKEA cabinet systems. Using Kokeena doors on IKEA's modular cabinet system enables you to create the feel of a truly custom kitchen without spending an arm and a leg on fully custom cabinets.I started and launched Kokeena as a solo entrepreneur, developing manufacturing partnerships, sourcing design and photography as needed, writing all web site and marketing copy, building the website, and establishing trainable & repeatable business processes. In the early days, I personally handled all inbound sales opportunities and delivered all orders anywhere in Oregon and Washington. The company now serves all of the US and Canada, and and boasts a small team of customer project specialists. We've been mentioned in Dwell, House Beautiful, The New York Times, Architectural Digest, and more. After launching Kokeena I sold a majority of the company to another operator so that I could focus on other projects. I remain as a co-owner and advisor.

When I joined in 2016, Eleven was just making the commitment to being a SaaS-only company and shedding the last of its non-software businesses. The early win of the Hilton contract allowed that strategy to be successful for many years. But, brand-level growth beyond Hilton remained largely elusive. There just wasn't enough value in what Eleven offered to get more brands onboard. All of that changed, however, when we reimagined the captive portal (part of the guest Wi-Fi onboarding journey) as the perfect touchpoint to drive loyalty program acquisition (to signup new loyalty members for the brand). Loyalty acquisition is a significantly more valuable offering to a hotel brand than "centralized Wi-Fi management" alone. Where implemented, Eleven's on-property loyalty acquisition Wi-Fi portal is the highest performing, most cost-effective channel for driving new member sign-ups for hospitality brand loyalty programs. As a result, the market is starting to "pull" Eleven. Sales are obvious, marketing is easier, and conversations with brands develop momentum quickly. This is a rare place for a company to get to. I didn't leave Eleven because I don't believe in the value Eleven offers. I believe Eleven is poised, now, for major growth with a great product, a solid value proposition, and strong evidence that we achieved product-market-fit. Having transformed Eleven's product team and product offerings, and having developed a future-looking product vision and strategy that builds on this new momentum, I'm leaving because my personal journey has been tugging me away for a while. I like to build things (teams, products, process, and sometimes companies), and, while Eleven has afforded me the opportunity to do many of those things over the years, the time has come for me to chart my own path again. I'm on sabbatical to start fresh. I have a road trip and some family visits planned and I'm moving kid 2 to college. When I return, I'll be heads down on the new thing.

I led product strategy, product management, product operations, and product design for Eleven Software, makers of ElevenOS, the leading SaaS platform for managing Wi-Fi service in the hospitality, multifamily and smart town verticals. I built a team focused on creating value by solving problems that matter for buyers and users of Eleven's complex B2B2C platform and the Wi-Fi amenities it manages.

As Director, Product Management, I shape product design and development processes across 4 product managers and 6 engineering teams distributed around the world while simultaneously acting as product owner for the Site Manager application and managing the roadmap for Eleven's multifamily business. Designed and launched Site Manager for Hospitality. The Site Manager UI framework has become the go-forward interface for all new business-user experiences. Designed and launched Site Manager for Multifamily. Designed the overall product experience for all primary personas: site setup and configuration for network admins; resident management for property staff; wi-fi onboarding and amenity management for residents (network users). Designed and launched Eleven's Personal Pass Key solutions for multifamily and student housing. Ongoing work to prioritize, define, and design new solutions and solution variants addressing the needs of new markets and segments and to add support for additional network hardware platforms.

I led engineering through a leadership transition at the company, during which time all engineering staff and contractors reported to me while a permanent engineering leader was recruited. I used this time to establish closer working relationships between product and engineering and to reshape the development planning process from Scrum to Kanban to better reflect the needs of both the business and of the developers on the teams.

Research, design and product management to help product and technology teams create and deploy products users love. Quickly. Clients included Columbia Sportswear Company, The Learning Institute and goPRit.

Investor-backed startup. Deconstructed was a real-time data platform providing a user data backend as an API. We gave developers tools to collect data from multiple sources and automatically transform it into a a universal user profile for use in personalizing the user experience across applications and marketing programs.

I was recruited to Thunderhead as part of a skunkworks team working to bring a new marketing automation product to market. Shortly after arriving, having provided key guidance on the design of the new product, my role expanded as I was charged with bringing end-to-end product design as a function to the company, across three product lines. I designed the overall org structure, recruited a world-class, globally-distributed team, and integrated product design (research, IxD, UI) seamlessly with product management & engineering. Also awarded oversight of the documentation team. The result was a transformed product development organization that delivered beautifully modern, on-brand user interfaces on a foundation of empathetic, human-centered experience design.Thunderhead was acquired by Medallia in 2022.

I was one of the founding 5 instructors of PSU's Digital Marketing Strategies Certificate program, where I created the curriculum for and taught Measuring and Optimizing Your Digital Experience. I introduced students to the fundamental concepts of analytics: basic terminology; how to tie measurement to business objectives; how to find opportunities to optimize; and building a rigorous process of continuous optimization.Feedback on the course and my teaching style was overwhelmingly positive after each term.

I provided educational content for the management track of the University of British Columbia's online Award in Achievement in Web Analytics. My content taught students how hire and manage web analysts: what to look for, how to motivate, pitfalls to avoid.Feedback on my course content: "This is the best I've ever read on this topic."

I launched the Day2 marketing and conversion optimization practice at ISITE Design (now ConnectiveDX) with a mission to peg agency compensation to optimization performance. Day2 has since been folded back into the parent brand, but the team lives on and continues to win accolades from clients based on processes I set up.

Consulting to e-commerce executives in the areas of:- web analytics technology deployment - conversion optimization process

Planned and led the rebuilding and revitalization of Webtrends partner programs, including the Open Exchange Partner Program (with a focus solution-driven partnerships to answer market needs) and the Webtrends Agency Program (with a focus on agency enablement and certification). Developed and negotiated new partnerships; designed integrated product solutions; oversaw solution development and go-to-market plan.

Partnered with executive management at strategic, global accounts to define their vision of success with analytics and marketing solutions from Webtrends and Webtrends integrated partners.Built and led a new cross-functional team that created and managed global business processes to ensure successful, sustainable sales and implementation of a new set of company products.

Built a new department with responsibility for solution delivery methodology, capture and management of product and industry best practices from the field, packaged solution design, and education programs. Took responsibility for services marketing, developing messaging that successfully positioned Webtrends consulting as "enterprise-class solution consulting for complex businesses" as an effective counter to the competition's "web analytics is easy" messaging.

Built and led the Strategic Services practice at Webtrends, hiring, managing and mentoring a group of analysts and consultants who helped our customers extract maximum value from Webtrends through solution design, best practices coaching, and marketing performance optimization services.

Worked with national and global enterprises, such as HSBC, to define analytics measurement and technology deployment strategies. Managed global deployment projects.

Provided deep analysis of online behavior related to conversion and revenue performance of web sites. Drove site design, merchandising, and marketing changes providing significant and on-going ROI.

Co-founded this UCD (user-centered design) oriented interactive studio to provide boutique-quality visual design paired with goal-driven interaction design to mid-market b-to-b and b-to-c companies.

Launched an interactive media development division within this successful film and video post-production services house, offering eCommerce site design and production; commercial DVD design and production; multi-media design and production; and video encoding services.