Cofounder of executive consulting company serving online merchants, companies in brand identity crisis, and ecommerce startups in need of simplified, scalable, no fluff guidance on: competitive, market, and tech intelligence, GTM, corporate and strategic communications, differentiation frameworks, and North Star content for brand, product, and sales / partner enablement.I specialize in commerce replatforming - platform and solution selection, implementation, and strategic/competitive differentiation.

As the Director of Competitive Strategy, I lead BigCommerce's competitive intelligence team, creating and articulating product positioning in the context of a dynamic and rapidly changing ecosystem. I was hired to help propel BigCommerce upmarket and into the Enterprise software space, and in that time BigCommerce has grown both its product capabilities in MACH, B2B, and international cross-border as well as grown its enterprise revenue by double-digit percentage points. I create product marketing content that differentiates BigCommerce from other platforms and solutions. I research, write, and deliver long form analysis to executives as well as overseeing the generation and delivery of shorter form tactical enablement to Sales, Partners, and Product Management. I represent BigCommerce and its product vision in media, on stage at events, and through web and presentation assets in conjunction with Product Marketing.I am also responsible for our Analyst Relations program, leading RFI responses to the Gartner Magic Quadrant, Forrester Wave, IDC Marketscape, and the Paradigm Combine. This includes regular presentations to industry analysts, co-marketing via events (webinars and co-branded white papers), as well as leading RFI and survey responses.

The speck of orange in a sea of Salesforce blue. Manage and direct a team of Magento architects and engineers, representing the delivery side of our Adobe Commerce (née Magento) alliance within Merkle and Dentsu Commerce. 20% sales, 40% team oversight, 20% direct delivery, and 20% alliance/marketing. Percentages subject to change without notice. Opportunities in the mirror are closer than they appear. I am probably hiring right now.

As managing director of Weidenhammer's Magento Commerce division, I was responsible for a team of 15 team members with a portfolio of 12-16 merchants. I led the team to 100% Magento 2 certification coverage, with 9 successful Magento Commerce Cloud launches in 2019 and 90% retention of those clients into our managed support offering. Weidenhammer was the first agency worldwide to become Adobe certified with the Magento specialization. Additionally, I led sales enablement training for a team of 6 Weidenhammer account executives & BDRs, presented at Magento events, and led partner relations with other providers in the Magento space. I also headed up our partnership with BigCommerce.I built a sales engineering process and related collateral, and I was responsible for all technical business development within the division. I directly oversaw 4 client accounts, both as a technical project manager, solutions architect, and shoulder to cry on.

I work with e-commerce merchants in all phases of their Magento engagements, from pre-sales through closing, then leading their projects through delivery. As the mediator between business stakeholders and technologists in a client relationship, it’s my responsibility to ensure all parties clearly understand why we’re engaging on a project together, what the scope of that project is, and how to measure success. This requires a wide body of knowledge, including deep familiarity with the Magento ecosystem, technical SEO, digital marketing, and web development.As the Lead Consultant at Classy Llama, I own business development related to our consulting practice, in addition to assisting with delivery.

Work directly with clients to discover requirements, design solutions, and implement HL7 and NCPDP data exchanges between HealthMedX, our clients, and trading partners in the healthcare space. Engage with development and product management to propose functional changes and proactively discover new partners.Work with stakeholders to develop implementation project plans as well as collateral for pre-sale, discovery, and support processes.Successfully led pilot implementations of new NCPDP 10.6 e-prescribing interface for 13 skilled nursing facilities across 5 states. Developed new processes and tools for onboarding. Successfully implemented HL7 ADT and eMPI interfaces for multiple health systems and their partners.

Defined and wrote software requirement specifications for an award-winning web-based insurance software suite. Developed Product Marketing material and competitive positioning, representing the product in public forums. Acted as Product Owner in an Agile development environment with primary responsibility for iteration/sprint planning and user story development. Chief translator of business needs into software solutions. Successfully supported 26 client software implementations in under 3 years. Identified marketable functionality from customer feedback and market research. Prioritized product development and (tried) to discern good ideas from black holes. Protected a coherent product vision that met the needs of current and prospective clients.Shepherded release content from design through deployment. Managed release schedules, milestones, and assignments. Proactively identified and communicated changes in project scope and potential crises. Conceptualized the user experience and produced wireframe mockups using Balsamiq, and produced training documentation for new features and new processes.

Intelligence analyst and cryptologic technician. Provided expert analysis to tactical commanders and flag-level staff while deployed on multiple USN platforms. Served as Intelligence Team Trainer at Fleet Intelligence Training Center - Pacific for one year, training over 200 USN and USMC personnel in week-long immersion cohorts. Revised outdated curriculum materials, designed computer simulations, and taught in both classroom and live lab environments. Awarded 3 Navy Achievement Medals. Maintained Top Secret/SCI clearance. Honorably discharged as E-5.

Responsible for daily operations at a $10M/year retail store with between 55-75 employees. Opened, closed, reconciled daily cash and receipts, and had merchandising responsibility for 50% of the bookstore. Assisted the store manager and assistant manager with HR and administrative duties. Read a lot of books, kicked a lot of vagrants out of the comfortable chairs every night at 11PM. Consumed inordinate amounts of espresso.