I have 25+ years experience working with global brands across various sectors, having traveled extensively throughout EMEA and parts of APAC, including significant time in China. My career has progressed through the typical path of mastering my craft, leading others to do the same, and driving transformative business projects. Currently, I focus on innovating for the agency by developing new services, creating AI-driven tools to enhance our offerings, optimizing pitch processes, and integrating newly acquired businesses into the global organization. I typically work with one major client who has the potential to redefine category norms while dedicating the rest of my time to new business development. Some of the category-redefining projects I have contributed to include:Lego - Adopted a systems approach to re-platform Lego's retail channels, encompassing DTC and 3rd party channels globally, resulting in significant success at each channel for an already world-class retailer/brand. Starbucks - Concepted the renowned Starbucks Reserve Roastery to elevate the brand through immersive storytelling.Samsung - Supported the monumental shift from franchise to DTC globally, culminating in innovative formats like the Kings Cross London store.Lynk & Co - Spearheaded a talented team to introduce a completely new brand to the market, spanning brand, retail, and communication channels in China and Europe. Lynk & Co is the fastest new brand to get to a million cars in 5yrs. It took Tesla 12.John Lewis - Co-Developed a retail turnaround strategy backed by in-depth commercial analysis, in collaboration with an exceptional team.Adidas - Dedicated a decade to helping the fashion giant pivot towards the Gen Z customer cohort across various channels, driven by an insights-led approach.Hamleys - Created the biggest toy store in the world, complete with paid and free attractions in the heart of Moscow. Until the war, that store was the biggest selling and most profitable store in the world.Specialties: Brand Innovation | Retail Strategy | Getting new brands to market | Ecosystem Innovation | Omnichannel Marketing | DTC | AI-Driven Solutions | Customer Insights | Global Market Expansion