Managing brands selling on Seller Central 3P. Areas of expertise include Sponsored Ads, Amazon DSP, Amazon Marketing Cloud, Amazon Stores, Amazon Detail Page conversion rate optimization, promotional planning, new product launch planning, agency + vendor referrals and assortment strategy.

At MuteSix, we're building and executing digitally-progressive Amazon strategies for DTC brands, tying together full-funnel media buying on Amazon Advertising with engaging creative and content.Our team excels in Amazon Sponsored Ads, Amazon DSP, creative development (video and display), and omni-channel eCommerce strategies with the intention of driving profitable growth, at scale, for direct to consumer brands.

CommerceIQ™ unifies Amazon sales, advertising, operations, and competitor data on one platform for the largest brands on Amazon, applies machine learning to surface latent inefficiencies and growth opportunities, and automates actions to realize the benefits from these opportunities. Thousands of actions across each of our clients are automated per week across sales, marketing, operations, and supply chain.CommerceIQ was recognized by Fast Company as one of 2019s Most Innovative Companies.

- Lead a team of (4) Account Executives and (4) Client Success Associates while overseeing strategy, execution, and budgeting of Amazon Advertising across (8) global regions. - Develop client relationships to ensure efficient communication while seeking each account's core KPIs, such as increase of sales, brand lift, share of voice, and unit sell-through.- Drive the continuous development of CB agency partner program with a goal of increasing revenue and adoption of net new users to the Amazon Demand Side Platform. - Deliver qualitative and quantitative reporting based on Sponsored Ads campaign data, alternative purchase reports, Amazon search data, and competitive landscape.- Project manage the development of an internal platform to centralize reporting, pacing, campaign metrics, and self-service, client-side features.- Create media plans geared towards delivering strategy and spend proposals inferred from historical data, Amazon Advertising platform improvements, promotional calendars, and focus product lines.- Monitor daily, weekly, and quarterly pacing within Amazon Advertising to optimize effectively and increase Amazon Seller Central / Vendor Central sales while maximizing margin.

- Grew active email lists by monitoring openers/clickers to increase overall delivery rates.- Segmented various niche audiences to promote relevant offers to each niche audience.- Managed creative and landing pages for each campaign to increase click through rates.- Retained knowledge of all CAN-SPAM and Affiliate laws to ensure use of best practice.