Creates and implements innovative strategic marketing campaigns for start-up beverage manufacturer. Oversees package design and product launch strategies, including leading 12 new product launch campaigns. Manages digital media and public relations campaigns, including supervising contract teams.• Increased sales from $500K to $2.5M, including releasing e-commerce website generating $75K in annual sales. Grew Amazon marketplace business from $60K to $175K in annual revenue.• Strengthened online presence, achieving double-digit engagement and triple-digit increases in website traffic; while growing social media audiences from 6K to 45K.• Recognized by Beverage World Magazine as a “Breakout Brand of 2015.”

Oversaw branding and marketing strategy and implementation, including leading a team of regional marketing managers. Ensured consistency with national brand standards when designing campaigns to reach consumers, retailers, and distributors; including leading media outreach, digital strategy, and special event planning. Spearheaded launch of consumer sampling and college outreach programs. Collaborated with the Director of Sales and regional account managers to identify and meet growth strategies. • Secured 3K+ new retail customer accounts.

Served as key member of the leadership team, responsible for brand development and sports marketing strategy and implementation. Oversaw design and production of above-the-line advertising, packaging, signage, collateral materials, and external messaging. Led strategy for Red Bull MLS stadium grand opening. • Created and implemented designated player marketing strategies for high-profile MLS signings Thierry Henry and Rafa Marquez, successfully increasing ticket sales 47% and average stadium attendance 68%, with in-stadium spending growth from $2-$5.• Achieved national advertising and brand strategy awards, including the National Sports Forum ADchievement Award.

Led design and execution for corporate marketing strategies in support of domestic growth goals, including managing sampling, branding, collegiate marketing, events, sports marketing, on-site programming, and trade integration. Created national best practices for 360° strategic planning and activation in support of national NASCAR and collegiate sports marketing programs. Recruited, trained, and managed marketing, outreach, and events staff. Supported 60+ youth sports activations across the region.• Improved brand awareness, trial and usage results, and per capita consumption.• Outperformed Coke, Pepsi, and Mountain Dew as the #1 product in dollar volume.

Responsible for attracting, negotiating, promoting and organizing major sporting events, and grassroots youth sports programs, which foster the commercial and cultural development of the Tampa Bay area.

Responsible for attracting, negotiating, promoting and organizing sports, recreational and leisure activities resulting in increased commercial development of the Polk County.