Aaron Staples Iii Email & Phone Number

Purchase, Ny, Us

• Promoted to lead the marketing platforms and programs for the Music, Entertainment, Film, Sports and Esports sponsorship verticals across the North American Region. • Responsible for developing effective strategies to drive both brand objectives and marketing programs to support B2C, B2B, B2B2C, and DTC initiatives by leveraging entertainment properties, movie / film relationships, music artist, celebrities, and events. • Responsibilities also include managing and overseeing activation agencies. Areas of oversight include leading artist / partnership evaluations, deal negotiations, contract reviews and execution for new partnerships and renewals. In addition, accountable for developing and leading on all activations and experiential plans which includes the creative and briefing process across multiple agency teams.

Purchase, Ny, Us

• Improved brand and commercial results of US and Canada sponsorship marketing vertical by implementing various innovative ideas that established a strategic approach across all B2B, B2C, and B2B2C sponsorship planning and activation. • Established new assets and managed the productivity of marketing assets investments. Provided analysis and delivery for marketing asset programs and initiatives within the North American Region across sponsorship platforms of music, entertainment, film, television, Esports, culinary, and arts & culture.

• Responsible for driving the customer marketing strategy. Executed programs that deliver a steady stream of well-targeted customer reference assets and activities to support awareness, demand generation, and sales.

• Led the media and marketing strategy to develop and build a comprehensive campaign designed to win the election. Executed effective media and marketing strategies to drive candidates’ image and political cause with target voters through insightful and effective media understanding and placement with focus on social and digital. • Increased voting engagement among adults 21-34 by 20% within the county through targeted media campaigns.

Leuven, Be

• Promoted to the role of Director, Field Media to lead the management of the omnichannel media strategy and planning across portfolio of brands incorporating all media channels to ensure marketing effectiveness. • Responsibility and management of a $60M media budget. Management of sponsorships, in addition to advertising, marketing and agency partners activity to drive local relevance, and brand affinity, as well as optimal activation plans. Successful in insight generation utilizing analysis (qualitative, quantitative, macro, micro, consumer, brand, and category) in generating sales opportunities for Anheuser-Busch portfolio of brands. Managed 11 personnel, which included a team of 7 managers and 4 administrators across 24 states. • Strategically applied brand platforms to develop and execute optimal media plans with locally relevant marketing executions in multiple states through radio, out-of-home, print, TV/cable, sports & events sponsorships, venue activation, direct response, social & digital media.

St. Louis, Mo, Us

St. Louis, Mo, Us

St. Louis, Mo, Us

Chicago, Il, Us

Bachelor Of Arts, Communications

Corporate Communications, Master Of Arts Program