Aaron Sternberg Email & Phone Number

Phoenix, Az, Us

Stealth-ModeGaming

Cary, Nc, Us

Cary, Nc, Us

Stockholm, Stockholm County, Se

Develop/Manage/Grow Software Partnerships Globally to bring content to Tobii Eye Tracking devices in PC and XR. ♦ Define and execute content acquisition strategy Globally♦ Identify, engage, execute and lead team to grow key strategic long-term partnerships ♦ Manage team for Developer/Studio/Partner Outreach♦ Onboarding, developing and maintaining highly interactive relationships with partners to achieve on-going initiatives♦ Work with Product Management, Software R&D, Marketing, Legal, OEM teams within Tobii driving and coordinating efforts to achieve key deliverables ♦ Work with Marketing and Software/OEM Partners in coordinating, and executing key demos and messaging around industry trade-show events.♦ Process development and management to accommodate pipeline growth♦ Identify, Analyze, evaluate and execute on additional verticals outside current ecosystem to help drive partner adoption - XR Enterprise, eSports strategy, and business development. Working with Leagues, Broadcasters, Publishers and Teams, ♦ Look outside traditional outreach strategies to evangelize tech

Stockholm, Stockholm County, Se

Develop/Manage/Grow Software Partnerships in the Americas/Australia to bring content to Tobii Tech's 4C Eye Tracking device. Head of Continent (Americas) Software Partnerships. ♦ Define and execute content acquisition strategy for Americas/Australia♦ Identify, engage, execute and grow key strategic long-term partnerships ♦ Developer/Studio Outreach♦ Onboarding, developing and maintaining highly interactive relationships with partners to achieve on-going initiatives♦ Work with Product Management, Software R&D, Marketing, Legal, OEM teams within Tobii driving and coordinating efforts to achieve key deliverables ♦ Work with Marketing and Software/Oem Partners in coordinating, and executing key demos and messaging around industry trade-show events.♦ Process development and management to accommodate pipeline growth♦ Identify, Analyze, and evaluate additional verticals outside current ecosystem to help drive partner adoption - eSports strategy, and business development. Working with Leagues, Broadcasters, Publishers and Teams♦ Look outside traditional outreach strategies to evangelize tech

• Drive company’s business development strategy, including mapping the partner landscape and prioritizing potential partners to align with overall company goals and objectives.• Evaluate product gaps and market opportunities, and identify and engage with possible partners.• Lead discussions and negotiate contracts with key partners.• Execute content acquisition strategies and licensing deals, and negotiate agreements.• Manage relationships with key clients, including Tobii, Samsung, Microsoft, and ASTRO Gaming.• Determine integration requirements, develop management processes, and measure ongoing success of partnerships.• Identify existing at-market products for potential partnership to help attain revenue and customer acquisition goals.• Perform market research on newest trends and technologies across the consumer product and service industry.• Collaborate cross-functionally with multiple external client departments, including product development, product management, sales, finance, and legal.• Develop decks and pitches for Licensor presentations and client business strategy meetings.• Forecast Licensing Revenues, new product categories, and product revenues.Key Clients and Accomplishments• Crescent Moon Games – Successfully identified, negotiated, and executed deals with 7 Chinese companies to help grow Crescent Moon’s mobile gaming revenue. Successfully brought 13 games to China in 18 months and secured deals that contributed to 25% of Crescent Moon’s overall revenue. • MOGA Games – Brought 105 games of the total 200-game MOGA Android Game Library. Supplied more than 50% of the Android content available for MOGA and established relationships with and on-boarded more than 90 developers. • Samsung – Developed a 40-page deck that summarized mobile gaming market analysis. It identified key players and recommended Phase 1 and Phase 2 mobile gaming launch strategies, including partnership recommendations and controller configurations.

Woodinville, Wa, Us

• Managed all new business development activities for video game product merchandising, identified and pursued new key partnerships, and negotiated new partnership agreements. • Supervised 2 Product Managers and 2 Product Coordinators.• Analyzed video game and video game accessory trends.• Collaborated with product development teams to ensure timely product approval and communicated with Licensor partners to meet requirements and production schedules.• Led product development meetings to discuss Licensor Objectives and ensure the Product Development Team met Licensor branding and style requirements.• Led meetings with the Finance team to ensure royalty reports were correct.• Traveled to attend trade shows and scheduled meetings with Licensor Partners.• Sought out new technologies that aligned with BDA initiatives. • Worked closely with the Import Team to ensure manufacturing partners met Licensor Audit requests.• Collaborated with Sales Team to identify launch activities and obtain retailer feedback on licensed products.• Performed in-depth analysis of consumer segmentation and competitors.• Forecasted licensing revenues, category revenues, and new product revenues.Key Accomplishments• BDA, Inc. – Secured more than $50 Million in licensing deals and increased BDA’s licensed partners from 3 to 12. Stewarded over 25 brands.• BDA, Inc. key licensing deals included LucasFilm, LEGO, Microsoft, Activision, and much more. • Brought LEGO into the Video Game Accessory Category. Negotiated an exclusive deal with LEGO for North America; and assisted in the development, marketing, and selling a unique accessory with LEGOs integrated in the housing of the video game controller, leveraging IP that I owned. • Identified, recommended, and ideated a key model of controller that gave BDA its first video game controller line across all platforms; the mini controller, which became the #1 third-party controller for the Wii for a period of time.

• Performed video game accessory market analysis for both online and retail stores. • Reached out to new potential partners and collaborated with attorneys to develop patents and negotiate and execute License Agreements. Key Accomplishments• Brokered a partnership between Hasbro and PDP, the No. 1 video game accessory company in the United States. Helped Hasbro and PDP negotiate a NERF license that led to over 3 Million units of licensed products sold.• Collaborated with Hasbro to license its NERF brand to a whole new category of goods — the video game accessory category — utilizing personal IP. Collaborated for 2 months with NERF’s Brand Manager to provide education regarding the video game accessory business. • Leveraged personal IP to facilitate Hasbro's license agreement with PDP, which resulted in a long-term partnership between PDP and Hasbro and more than $55 Million in sales revenue.

Us

• Managed and oversaw all sales and operations.• Performed strategic forecasting and planning. Met with product development teams to understand product road map and discuss ideas and retailer feedback.• Collaborated directly with the COO and CEO to discuss overall video game marketing strategies.• Attended trade shows, gave product demonstrations, and attended meetings.• Ensured purchase orders were being fulfilled and shipped on time. Key Accomplishment• Patented an Air Flo Game Controller; Nyko successfully sold more than 1 Million units across Nintendo, PlayStation, Xbox, and PC, and sold the product into major retailers including Walmart, Toys “R” Us, and GameStop.

• Executed sales, margin and inventory plans.• Analyzed sales trend, key items, vendor profitability and aged inventory, and made recommendations for driving improved performance.• Vendor negotiation/management • Established collaborative relationships with placement to ensure availability and the timely delivery of merchandise.• Competitive Analysis• Partnered with the Planner to evaluate receipts, sales and markdowns, and to complete accurate forecasts.• Involved in creating cross promotional advertising plans with Vendor partners.• Monitored and maintained promotional performance.• Manages and facilitated the markdown process and communicates variances.• Tradeshow attendance

Assisted in all aspects of the first 14 store launch of Game Crazy store within Hollywood Store concept. Oversaw Purchasing, Merchandising, Buy/Sell/Trade Process, Branding, Pricing, Training Managers.