Aaron Sternberg Email & Phone Number

Phoenix, AZ, US

Stealth-ModeGaming

Cary, NC, US

Cary, NC, US

Stockholm, Stockholm County, SE

Develop/Manage/Grow Software Partnerships Globally to bring content to Tobii Eye Tracking devices in PC and XR. ♦ Define and execute content acquisition strategy Globally♦ Identify, engage, execute and lead team to grow key strategic long-term partnerships ♦ Manage team for Developer/Studio/Partner Outreach♦ Onboarding, developing and maintaining highly.

Stockholm, Stockholm County, SE

Develop/Manage/Grow Software Partnerships in the Americas/Australia to bring content to Tobii Tech's 4C Eye Tracking device. Head of Continent (Americas) Software Partnerships. ♦ Define and execute content acquisition strategy for Americas/Australia♦ Identify, engage, execute and grow key strategic long-term partnerships ♦ Developer/Studio Outreach♦.

• Drive company’s business development strategy, including mapping the partner landscape and prioritizing potential partners to align with overall company goals and objectives.
• Evaluate product gaps and market opportunities, and identify and engage with possible partners.
• Lead discussions and negotiate contracts with key partners.
• Execute content acquisition strategies and licensing deals, and negotiate agreements.
• Manage relationships with key clients, including Tobii, Samsung, Microsoft, and ASTRO Gaming.
• Determine integration requirements, develop management processes, and measure ongoing success of partnerships.

Woodinville, WA, US

• Managed all new business development activities for video game product merchandising, identified and pursued new key partnerships, and negotiated new partnership agreements.
• Supervised 2 Product Managers and 2 Product Coordinators.
• Analyzed video game and video game accessory trends.
• Collaborated with product development teams to ensure timely product approval and communicated with Licensor partners to meet requirements and production schedules.
• Led product development meetings to discuss Licensor Objectives and ensure the Product Development Team met Licensor branding and style requirements.
• Led meetings with the Finance team to ensure royalty reports were correct.

• Performed video game accessory market analysis for both online and retail stores.
• Reached out to new potential partners and collaborated with attorneys to develop patents and negotiate and execute License Agreements. Key Accomplishments
• Brokered a partnership between Hasbro and PDP, the No. 1 video game accessory company in the United States. Helped Hasbro and PDP negotiate a NERF license that led to over 3 Million units of licensed products sold.
• Collaborated with Hasbro to license its NERF brand to a whole new category of goods — the video game accessory category — utilizing personal IP. Collaborated for 2 months with NERF’s Brand Manager to provide education.
• Leveraged personal IP to facilitate Hasbro's license agreement with PDP, which resulted in a long-term partnership between PDP and Hasbro and more than $55 Million in sales revenue.

US

• Managed and oversaw all sales and operations.
• Performed strategic forecasting and planning. Met with product development teams to understand product road map and discuss ideas and retailer feedback.
• Collaborated directly with the COO and CEO to discuss overall video game marketing strategies.
• Attended trade shows, gave product demonstrations, and attended meetings.
• Ensured purchase orders were being fulfilled and shipped on time. Key Accomplishment
• Patented an Air Flo Game Controller; Nyko successfully sold more than 1 Million units across Nintendo, PlayStation, Xbox, and PC, and sold the product into major retailers including Walmart, Toys “R” Us, and GameStop.

• Executed sales, margin and inventory plans.
• Analyzed sales trend, key items, vendor profitability and aged inventory, and made recommendations for driving improved performance.
• Vendor negotiation/management
• Established collaborative relationships with placement to ensure availability and the timely delivery of merchandise.
• Competitive Analysis
• Partnered with the Planner to evaluate receipts, sales and markdowns, and to complete accurate forecasts.

Assisted in all aspects of the first 14 store launch of Game Crazy store within Hollywood Store concept. Oversaw Purchasing, Merchandising, Buy/Sell/Trade Process, Branding, Pricing, Training Managers.