Aaron Storer Email and Phone Number
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A dedicated media advertiser with budgeting, analytics, media planning and media buying experience across linear and digital channels. An accomplished leader with the ability to craft agency recognized case studies year over year.Seasoned at working collaboratively with strategic counterparts to create client-facing tactical presentations and recommendations. Proficient at extrapolating campaign insights, based on years of marketplace experience, and then presenting those in an impactful way to clients on a regular basis.If you feel I may be a match for your team, please contact me at 219-730-8414 or at aaron.storer@comcast.net.
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OmdChicago, Illinois, United States -
Associate Director Of Paid SearchOmnicom Media Group Dec 2022 - PresentNew York, UsOversees the growth of a team of five by setting expectations of roles and responsibilities across various levels of experience. Supervised the creation and implementation of a first to market campaign strategy thatsignificantly increased the value of low funnel conversions for a leads-based client. Developed streamlined creative processes, reducing the timeline required for ad copy refreshes to enter the market by almost 30 days. Drafted and presented the Paid Search channel activation as part of the yearly client tactical briefing. -
Paid Search ManagerOmnicom Media Group Sep 2021 - Dec 2022New York, UsExecuted multiple innovative campaign strategies which lead to client benchmark goals being exceeded by over 30%. Created and monitored performance plans and goals for junior members to foster professional development. Assisted in the development of yearly client tactical brief, planning budget flowcharts and new to market activations for the upcoming year.
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Senior Paid Search AnalystOmnicom Media Group Aug 2020 - Sep 2021New York, UsManages multi-million dollar Traditional Search and Display campaigns across Google & Bing. Google and Microsoft Ads certified. Utilizes SA360 to maintain pacing and deploy optimizations to campaigns and keywords. Collaborates weekly with analytics team to provide insights that are in turn reported to the client. Well versed in Google Discovery and Microsoft Audience Network (MSAN) campaigns with regards to campaign creation, placement tracking via Digital Campaign Manager (DCM) as well as best practice optimizations.
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Paid Search AnalystSpark Foundry May 2019 - Sep 2020New York, UsMonitors daily performance across multiple paid search accounts by importing Search Ads 360 data into data tables and pivot tables to ensure adequate and controlled pacing. Provides weekly and daily auction insights to deliver insights based on key KPIs such as Average Position, Impression Share, Average CPC and Average CTR.Optimizes performance by leveraging data pulled from Search Ads 360 on either a Keyword or Ad level, and then posting adjustments in bulk through Google Ads Editor and Microsoft Ads Editor. Utilizes tool such as Search Query Reports to gain better understanding of possible negative keyword opportunities in order to better qualify clicks and increase conversions. -
Local Television And Radio NegotiatorZenith Aug 2017 - Apr 2019London, London, GbDirectly manages the purchasing of Television and Radio for multiple Midwest markets. Consistently endevours to deliver above and beyond client expectations by effectively communicating and negotiating with local sales representatives to exceed set media goals.Assembles quarterly and yearly media schedules based on key benchmarks such as Cost Per Point (CPP) or Cost Per Spot (CPS). Actively seeks to secure added value for clients outside the form of a no charge schedule such as exclusive sponsorship packages at no additional cost.Regularly works with Nielsen and ComScore ratings in order to judge programming performance and estimate future projections. Routinely employs the use of Excel pivot tables in order to translate large sums of ratings data into workable tables that more easily expresses trends in various markets. -
Assistant Media InvestorId Media Apr 2016 - Aug 2017New York, UsAssists regularly in media buying efforts in order to exceed client media expectations. These client expectations can vary from exceeded efficiency in dollars or well performed ratings in the form of TRPs and GRPs. On any given basis, I am in direct contact with national television networks ensuring that ads for a variety of clients are running as expected or working to correct any unexpected issues. I also play a pivotal role in utilizing data driven tools to analyze and negotiate network opportunities for clients. -
Communications InternState Of Indiana Jan 2016 - Apr 2016Indianapolis, In, UsI worked with multiple elected officials at the state capital to maintain communication to constituents as well as news outlets.On a regular basis, I developed and maintained officials' branded images through the use of news releases with the goal of communicating vital information on legislative matters. This communication varied from statements on important topics to announcements of the legislator's bill reaching the governor's desk for signing. I also maintained brand images through the use of social media by creating and distributing content that adds to the official's story and what they have provided to their constituents thus far. In tandem with developing content, I used multiple analytical platforms across social media to track what content my official's following best responds to. By having this information, I was able to tailor content that best drives engagement and grows the following. -
Sales And Marketing Summer InternZappysales.Com Jul 2015 - Sep 2015Spearheaded marketing activities of a startup e-commerce company by launching a social media strategy from the ground up, creating Google Adword Campaigns to increase website traffic, and creating personalized emails to drive customer involvement.On a regular basis, I work with Google Adwords, Facebook, Twitter, and Pinterest as vehicles to drive traffic to various website landing pages.
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Digital Media Summer InternThe Blaze Jun 2014 - Aug 2014Las Colinas, Texas, UsAssisted in managing TheBlaze YouTube channel; uploading videos, creating annotations within videos, managing social media integration within a video's description, and managing channel playlists which resulted in more than 500 subscriptions and over 50,000 views within a two month timeframe.On a weekly basis, I used YouTube Analytics to breakdown the overall performance of the YouTube channel, views and engagement of top 10 videos, demographics, as well as which platforms viewers are using for that week.I regularly assisted in analyzing TheBlaze Twitter account and assess which Tweets receive the most impressions as well as the most engagement through the use of Twitter Analytics and Chartbeat.
Aaron Storer Skills
Aaron Storer Education Details
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Purdue University NorthwestMarketing
Frequently Asked Questions about Aaron Storer
What company does Aaron Storer work for?
Aaron Storer works for Omd
What is Aaron Storer's role at the current company?
Aaron Storer's current role is Associate Director of Paid Search.
What is Aaron Storer's email address?
Aaron Storer's email address is aa****@****ast.net
What is Aaron Storer's direct phone number?
Aaron Storer's direct phone number is +1 212-907*****
What schools did Aaron Storer attend?
Aaron Storer attended Purdue University Northwest.
What skills is Aaron Storer known for?
Aaron Storer has skills like Social Media, Social Media Marketing, Advertising, Team Leadership, Google Analytics, Marketing, Marketing Research, Youtube, Online Marketing, Social Networking, Public Speaking, Blogging.
Who are Aaron Storer's colleagues?
Aaron Storer's colleagues are Camila Meza Barahona, Tonya Miles, Andrijana Milanovic, Jeison Garzon, Daria Kalinovskaya, Nosiphiwo Nosi Nqezo, Jorge Ravelo González.
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