We work with clients that want to enhance the lives of their customers. Our ability to design exactly what our clients can’t even articulate that they want and your phenomenal attention to detail are only a few of the amazing gifts that we bring to the table. We believe that is why your clients are so very excitied to work with our team!

Hired to lead the design of user-centric digital experiences, with a focus on enhancing usability and ensuring brand consistency across United Airlines’ customer account dashboards on both mobile and desktop platforms.• Led the design and implementation of United Airlines’ account dashboard, increasing user engagement and accessibility.• Managed a team of junior designers, conducting design reviews and guiding best practices to ensure brand alignment and high-quality output.• Oversaw multiple simultaneous projects, regularly communicating progress, risks, and goals to business stakeholders.• Conducted quantitative and competitive research, applying findings to enhance user experience and align with strategic objectives.

I joined Ashley Furniture to redesign critical user interfaces, focusing on improving user security and the overall customer experience, with the aim of increasing user satisfaction and retention on digital platforms.• Directed the design and implementation of a 2-factor authentication system, boosting security for Ashley Furniture’s platform.• Led the redesign of the account dashboard and order tracking systems, creating a more seamless experience for both mobile and desktop users.• Mentored junior designers and conducted detailed design reviews, ensuring adherence to best practices and brand standards.• Collaborated with cross-functional teams to define product requirements, prioritizing user-centric features in line with business goals and project timelines.· Led the redesigned of Ashley furniture Account Dashboard and Order Tracking while working with engineers, Developers, and business stakeholders, to define and prioritize product requirements to integrate Order Tracking into companies website and mobile experience.

Bank of America hired me to drive the design of secure, user-friendly interfaces, focusing on system-wide scalability and consistency in user experience for essential security and operational tools.• Led the design and information architecture for Continuous Audit Monitoring and 2-Factor Authentication systems, enhancing both security and user interaction.• Guided the creation of a comprehensive design system, establishing unified brand standards across multiple product lines.• Collaborated closely with product and development teams to ensure solutions were scalable and met high performance standards.• Redesigned application workflows to optimize user journeys, increasing efficiency across Bank of America’s product suite.

Brought on board to lead the modernization of its tax software by transitioning legacy systems to a cloud-based, scalable platform, improving performance and enhancing user experience.• Led a complete redesign of Powerplan’s tax software, including site structure, global navigation, and a consistent design system to reinforce brand identity.• Collaborated with product and development teams to migrate the application to a cloud-based platform, ensuring alignment with user experience best practices.• Implemented a scalable design system to support Powerplan’s entire product suite, enhancing ease of use and operational efficiency.• Restructured application workflows to streamline user interactions, driving operational improvements and usability.

Anthem Inc. engaged me to improve internal processes and align design tools with business goals, supporting a shift toward user-friendly, scalable design systems to enhance team efficiency and cross-functional collaboration.• Led the UX department’s transition to new design tools, improving usability and collaboration across teams.• Translated complex business requirements into user-friendly interfaces that supported brand goals and increased engagement.• Conducted in-depth research and presented comparative and competitive analysis findings to inform design decisions.• Collaborated with Agile teams across design, content, and development, ensuring that designs met performance and scalability standards.

Responsible for developing and overseeing the execution of strategic print campaigns, social media and digital initiatives including developing and managing viral marketing campaigns, creating and supervising high-profile channels accounts, and integrating interactive media into the overall business strategy.Duties include but not limited to:• Daily responsibilities include the design of interactive presentations, magazine ads, logo development, environmental graphic packages and the front end development including upkeep and management of the firm’s intranet• Manage firm’s presence, in social networking sites including Facebook, Twitter, Linkedin and other similar community sites, posting on relevant blogs, and seeding content into social applications as needed.• Monitor trends within social media, including tools, trends and applications.• Manage day-to-day activities for company Social Media sites including online analytics, writing editorial, community-outreach efforts.• Coordinating with stakeholders within the firm to ensure its effectiveness and encouraging the adoption of relevant social media techniques into the corporate culture and into all of the firm’s products and services.. • Conceptually designed all aspects of website; including new website features to drive more traffic to company’s website.• Work with consultants on back-end programming and design of website functionality.• Create high-end marketing material for clients and or in-house projects catered toward the architecture industry.

Conceptualized and created various marketing collateral for distributors, including tradeshow graphics, custom collateral for direct mailing, new corporate branding structure, magazine ads, website ads and flash presentations for corporate meetings and cd distribution.

Designed a variety of food and beverage promotional marketing campaigns. Clients included : Baileys, Captain Morgan, Romana Sambuca and Dole