- Managing a team of 9 and with a major portfolio including blue chip brands- Developing SEO strategies for multiple clients- Mentoring multiple staff members- Pitching and creating proposals for existing and new business- Ensuring our team is the best in Australia and the APAC region- Speaking at international and local digital marketing conferences

- Oversee team development and ensuring a high standard of work across my client patch- Helping the business grow through business development and nurturing inbound leads- Creating procedure documents to make the agency more efficient and standardise work across the agency- Representing the agency in conference talks, such as the 2023 Sydney SEO Conference, DigiMarcon Australia, the Sydney SEO Collective, the 2024 Sydney SEO Conference, the Melbourne Digital Marketers Australia 2024 Conference, and the Ahrefs Singapore 2024 SEO Conference

- Managing a team of SEO and Content specialists, delivering high quality work for mid-to-enterprise level brands in multiple markets.- Highlight projects include international SEO consulting, content audits, and CTR optimisation.

- Led accounts for some of the biggest global brands in the Australian market.- Managed a small team to promote SEO to enterprise-level clients.

- Worked along side the Senior SEO Manager for top-tier brands in the Australian and New Zealand market.- Worked on everything from tech audits, schema, and keyword research.

- Managed multiple SEO clients from reporting, to strategy, across a range of verticals.

- Worked as a content outreach and link building executive. Building links for websites using a variety of strategies.

• Develop the concept and execute the creative for multiple digital marketing campaigns with an overall objective of increasing brand awareness and maintaining the consistency of messaging across all channels• Create original fortnightly video content to post on Facebook, Instagram and YouTube and then repurpose the assets as media collateral for Facebook advertisements• Assist in the development of a new website by liaising with an external digital agency and producing high quality original photographs to ensure the site is on-brand• Plan the business’s content calendar using Monday.com and schedule posts on social media in advance to ensure regularity of content• Maintain the business’s Google Analytics and Adwords accounts to monitor the quality of traffic and the effectiveness of media spend in generating relevant and profitable traffic• Conduct a brand audit amongst the business’s competitors as part of a marketing plan’s SWOT analysis

• Filmed a social media marketing campaign for one of Australia’s largest blinds manufacturers, Wynstan With a Y! The project was done alongside a major investment in television and bus back advertisements for their campaign - ‘Real products, real people’• Filmed a lecture series for a large network of trust and estate lawyers named STEP NSW. The series was then packaged into an educational product with a promotional video for LinkedIn• Wrote technical articles aimed at search engine optimisation (SEO) for a global IT security company called OBT• Wrote copy for an Australian business that creates machine learning and artificial intelligence products (Fun Data)• Created videos as part of a Christmas campaign for Jordan’s Gingerbread for their online gingerbread house sales

• Prepared a report whilst liaising and compromising between two New South Wales Government departments as part of a document which was submitted to NSW Cabinet• Presented research to external stakeholders, including the NSW Data Science and Analytics Network• Assisted the Director with his communications responsibilities as co-founder of the Sydney Machine LearningMeetup• Facilitated machine learning and data analytics short courses for both technical and non-technical audiences

• Successfully campaigned in a highly competitive student election which involved teamwork, forming alliances and strategising a unique selling proposition with students across multiple disciplines• Produced and commissioned articles to be posted both in print and online• Structurally edited and proofread submissions of articles for the politics section of the print magazine• Optimised articles for organic search using a custom-built Wordpress website

• Implemented digital strategy reports for the established weekly current affairs program - Foreign Correspondent• Managed the show’s Facebook, Instagram and Twitter accounts by posting related content to that week’s episode• Wrote copy to accompany social media posts and ensured that all copy was factually accurate and relevant to the program’s discerning and well-informed audience

• Worked as part of a team that trained News Corp Australia’s first-ever artificially intelligent chatbot in collaboration with an overseas team of developers• Assisted in the promotion of the project which was featured in a two-page spread of the Daily Telegraph• The project was selected for two presentations at the Walkley Foundation’s Storyology Conference in 2016