threeoverfour.comWe’re a full service, boutique agency, the kind we always wanted to hire. Our DNA is brand strategy and planning: We craft brand and marketing plans for our client's context, not ours, that are free of biases. Then we build teams for execution specifically for your new plans. It’s a model that delivers higher value, less risk, and more agility for clients.> Branding, brand strategy> Naming> Tag lines> Logos and identities> Websites> Marketing strategy> Integrated marketing communications planning> Go To Strategy> Creative Strategy> Lead generation> Conversion Strategy> Inbound marketing> Digital marketing> Social media> Advertising> Direct marketing> Public/media relations> Cultural shifts and training> Sales planning and integration> In-house creative department management and talent flow> Creative process management> Agency vetting and management> ROI and data tracking

Member of the Digital Marketing Bootcamp team, delivering the program across the country in 2020.Also produced and delivered Content Marketing, Professional Services Marketing, Digital Marketing Strategy, and Anti-Fragile Marketing.

The Professional Chapters Council (PCC) is a 12 member volunteer board consisting of past-presidents from award winning AMA chapters across North America. We serve the organization globally by mentoring chapter leaders and providing resources to empower member service at the chapter level. Highlight of activities and responsibilities: - Lead and mentor chapter leaders across North America.- Interface and collaborate with the AMA's leadership on issues across the gamut of the organization's professional community.- Revamped the Professional Volunteer of the Year Award.- Lead and judge the AMA Professional Chapter Excellence Awards.- Sponsored the creation of the first ever DEI committee.- Co-chaired the DEI committee.- Co-chaired the annual Professional Chapter Leaders Leadership Summit.- Facilitated workshops, presented, and produced original content for the Professional Chapter Leadership Summit and Regional Retreats.

publishing | production | creative | music

Principles of Marketing, Undergraduate, Fall 2014 and Fall 2019. Marketing Strategy, Graduate, Summer 2019.

Consulting, facilitating and presenting. Brand, leadership, integrated marketing communications, organizational strategy.

Lead the faculty and content creation for the Summer Business Institute—a business boot-camp for non-business majors (Undergraduate). Created and delivered courses on branding, selling, presenting, and networking. Co-taught leadership and experiential learning courses. Delivered Branding and Marketing Positioning (Graduate, Online) through the University's adult education unit, University College. Also delivered branding and social web courses to Executive Education clients and continue to guest lecture in Executive MBA program courses.

Lead faculty for the Summer Business Institute—a business boot-camp for non-business majors. Created and delivered courses on branding, selling, presenting, and networking. Co-taught leadership and experiential learning courses. Also delivered branding and social web courses to Executive Education clients. Ongoing guest lecturing in Executive MBA program.

Steward of strategic marketing, branding and creative services. Gained highly versatile understanding of the disciplines of business and leadership.Transformed a University Office of Communications and Marketing department into a planning, data and research-lead strategic department. According to last review: “[OCM] is probably the only truly ‘high performance’ team in the College and likely in the University.”Helped articulate College vision and lead first-ever branding process around it. Directed branding research and integrated major touchpoints and strategies around the new brand. Launched first-ever branded marketing campaign with integrated sub-campaigns. Key strategic role in positioning College as ethics-based business education, ranked top-ten in the world in The Wall Street Journal for the four years under OCM management. Achieved first-ever rankings in BusinessWeek. Part-time MBA No. 1 in region, No. 6 nationally. Undergrad top 50 nationally. Generated record inquiries for graduate programs. (+Δ 30% (goal of 10%) with flat budget.) Increased College media placements. (+Δ 126%; out-placed key competitor ~76%). Clear spikes in placements for on-brand issues. Generated record gifts with two alumni solicitation direct marketing pieces with flat budget (Year-end solicitation: 25.7% increase in gift dollars and 18% increase in average gift, YOY. Spring solicitation:: Exceeded total YOY giving in first week of campaign, 119% increase in average gift to date.)Developed first-ever enrollment sales cycle model and mapped marketing activities to it. Developed first-ever direct response marketing ROI tracking. Achieved ~99.5% ROI over 2 cycles.Lead the integration of highly fragmented marketing and branding activities. ~86% increase in creative services workload (managed with flat resources).Participated in College Strategic Planning Committee, created strategic plan. Involved in executive search committees.

Responsible for client management, event and sales marketing planning. Liaison to graduate enrollment counselors (sales team), leading shift from academic advisor roles to marketing and sales focus.

Managed marketing for Executive and Professional Programs. Created on-demand system for marketing collateral, reducing spoilage to ~0%. Assisted in launch of several working professional programs.

Created production department for high-end city magazine, developing workflow and traffic systems. Managed all advertising traffic between clients, sales reps, designers, and art production.

Involved in market research, relationship marketing, and design and delivery of product demonstrations at trade shows, media briefings, and client conferences. Collaborated with third parties to develop beta multimedia projects (clients included Nike, Rolling Stone, and Dave Mathews Band). Quasi-consulting and training role for national advertising and creative agencies.